Vital partner to my client and internal team. Understanding my client's needs and developing plans that achieve their goals all while consistently collaborating with agency teammates, (brand strategy, data & analytics, creative, media, social, project management, production, etc.) to develop strong recommendations that have an impact on client business.

-Recognized for bringing innovative digital strategies to my clients and ability to flex with excellence across both client strategy and activation strategy roles in creating tactical plans and innovating reporting process for clientsServe as the primary contact for cross-channel strategy for several clients to drive business results for stakeholders, including increasing brand lift metrics and driving ROI-Create and manage media briefs, flowcharts, and data-driven measurement strategies to develop, execute, and optimize campaigns across both digital and traditional channels-Lead a variety of internal and external teams including clients teams, creative agencies, analytics teams, media buyers, and vendors to ensure all teams are in alignment through daily written/verbal communication and virtual weekly status meetings-Work with research teams to advise on customer journey analysis, target audience development, creative concept testing, and measurement studies to drive optimal results-Enthusiastic and engaged mentor including Student Intern Committee member

-Establish tactical media channel strategies and budgets forclients based on their KPIs & historical performance-Negotiation, purchase, and activation of approved media plans includingtraditional, OOH & digital tactics-Creative trafficking of traditional, OOH, and digital tactics includingsocial media-Analyze performance data metrics and provide actionable, insightful reporting monthly and at campaign wrap-Lead/mentor junior activation team members

-Assist in establishing tactical media channel strategies and budgets forclients based on their KPIs-Negotiation, purchase, and activation of approved media plans includingtraditional, OOH & digital tactics-Creative trafficking of traditional, OOH, and digital tactics includingsocial media-Analyze performance data metrics and provide actionable, insightful reporting monthly and at campaign wrap

Producer and Wardrobe Stylist for Studio 292/Erika Ludwig Photoraphy

• Coordination of head shot sessions including scheduling, payment & details• On-set production and wardrobe styling of all photo shoots• Print department agent assistant◦ Receiving talent requests from clients, fulfilling requests, providing call sheet details to Talent, and invoicing clients upon completion of job• Voice department agent assistant◦ Recording, editing, and submitting auditions to clients• Social media content planning and execution• Assist new talent selection• New talent scheduling, registering, & creating online profile• Manage general verbal and written inquiries to the agency & editing online talent profiles• Balancing monthly invoices & 1099 preparation

NFL Honors Award Show Talent Wrangler during Superbowl LLII week in Minneapolis, MN. Was assigned one high-profile client. Remained with client from arrival on the red carpet through departure from the venue. Client was nominated (and won) award for ceremony which was aired on television. Ensured client was in seat for monologue clip, award announcement, and aided client through press following award win.

Ensured high profile guests received NFL credentials. After providing their credentials, escorted guests to makeup/set for MSNBC live programming during SuperBowl LLII broadcast at USBank Stadium. On-set assistance as needed.