This exciting and challenging role allows me to work in a fast paced environment, researching new features with real users, prototyping, testing my designs and refining the processes of the design team.- Collaborating with product managers, developers and data analytics to enhance product features and meet client goals.- Direcing a UX approach to drive best practice and improvements across project delivery to ensure all design solutions were cohesive and crafted meaningful user outcomes as well as applying Conversion Rate Optimization techniques to increase the percentage of customer conversions.- Successfully implementing agile working methodology to deliver superior service quality, increase customer satisfaction, reduce risk and increase project predictability- Facilitating user research, ideation & storyboarding, rapid prototyping, and testing.- Recruiting talent and implemented mentoring programmes to create an industry leading design team.- Leading the continual iteration of the design process through regular reviews of business and department goals against KPIs with leadership team- Researching and showcasing knowledge in industry/eCommerce trends and the latest technologies across mobile, desktop, and web

Throughout my education and many of my roles, one of the driving forces of my development as a Designer has been my independent self employed work. I continue to grow to my client base focusing on UX+UI Design and Consulting, as well as crafting powerful brands and assets.- Collaborating with key stakeholders to roadmap and scope UX projects.- Rapid prototyping to test and validate UX and UI.- Conduct user research sessions to understand the problem. Refine design solutions following user research in order to enhance effectiveness and value.- Create and effectively present UX+UI deliverables (IA, wireframes, workflows, prototypes,journeys).- Proposed and refined digital styleguides and brands.- Partner closely with engineers and developers to outline technical feasibility, support design implementation and deliver comprehensive design specs.

Itineris help ambitious clients grow through our creative and technical solutions, strategy and consultancy. As a Designer I helped deliver innovative creative work that was centrally focused on user experience and conversion engages with its audience. I developed understanding of the importance of a user’s journey across a business lifecycle. Seeing projects through the end-to-end process, I confidently lead from conception to completion.- Worked closely with development teams to align on objectives and to ensure that design specifications are implemented accurately.- Effectively communicated conceptual ideas, detailed design, and design rationale both verbally and visually.- Led the design of a large, end-to-end organisation and education web design projects.- Created design framework documentation for future projects to follow, increasing design team efficiency and consistency of produce.- Successfully managed multiple clients across many projects, achieving high praise from clients.- Designed and tested to WCAG AA compliance of accessibility.

Having joined Frugalpac in 2016, I begun an exciting new role as Design Administrator for the innovative packaging company. Frugalpac created a new technology that is environmentally friendlier and offers an alternative to current formats such as glass, laminated cartons, coffee cups and plastic bottles. During my time as a Design Administrator I worked to deliver print and digital event campaigns, printed collateral, packaging designs and mailers.- Conducted field research on the target market while also analyzing competitors in similarindustries- Utilised user research to scope product requirements and translate product requirements to design ideation- Supported marketing teams by delivering assets which identified and resonated with their user personas

Graphic design agency, Black & Black, was my first formal experience in a creative role. I adapted quickly to working on different briefs and outcomes, delivering design results for print and digital media whilst learning to produce thorough work at an agency pace. I furthered my knowledge of technical skills and an understanding of the value of client communications.