•Responsible for creating strategies and developing successful business model enhancements for ZO® physician partners in order to help them reach their full revenue potential. Developing detailed evaluation of each business practice, giving feedback and direction on how to make their skin care dispensing more profitable. • Build the business of focus accounts to reach the targets set. Help the accounts reach their full revenue potential. • Meet with physician accounts to evaluate their current business model to identify opportunities for development• Write a comprehensive Business Analysis Letter following the initial meeting and a 30-60-90 day follow-up plan at all subsequent account visits• Implement the 4 Corners + One Business Plan in each of the focus accounts• Partner with sales and education to implement key initiatives to build the retail sales and service goals set for each focus account• Develop and attend special events• Develop sell through promotions and identify marketing opportunities • Develop initiatives that the accounts can use to generate sales• Present business development strategies at corporate seminars• Presence at trade shows/seminars based on assignment by VP of ABD

• Involved in developing an aesthetic practice for an 11 location Dermatology and Mohs surgery practice in Florida.• Develop and maintain relationships with referring providers.• Schedule, organize and promote events.• Design advertising/marketing materials for print using Photoshop.• Coordinate and advocate special cosmetic and aesthetic occasions.• Research and recommend new technology, products, and cosmetic procedures.• Design and implement company branding.• Oversee the development of all collaterals from concept to execution and distribution (direct mail, product line brochures, and facility newsletters).• Plan and implement marketing campaigns.• Create and maintain practice’s website.• Monitor content and functionality to support service lines and ensure effective communication with key audiences, including patients, physicians, consumers, and the community.• Oversee utilization of social media channels.• Negotiate and purchase advertising.• Track results of efforts to support organizational goals.• Foster positive relationships with local broadcast and print media representatives.• Grow and oversee community relations activities.• Build up company through participation in public and private events.• Represent practice in community organizations and events, and advise members of the medical team with regard to their community involvement, ensuring best representation of the organization in the community.

Handle management and marketing of large mufti-facility Mohs Surgery Center, Dermatology and Cosmetic Practice. • Directly manage 40+ employees.• Develop and maintain relationships with referring providers. • Schedule, organize and promote events.• Design advertising/marketing materials for print using Photoshop. • Coordinate and advocate special cosmetic and aesthetic occasions. • Research and recommend new technology, products, and cosmetic procedures.• Design and implement company branding.• Oversee the development of all collaterals from concept to execution and distribution (direct mail, product line brochures, and facility newsletters).• Plan and implement marketing campaigns. • Create and maintain practice’s website.• Monitor content and functionality to support service lines and ensure effective communication with key audiences, including patients, physicians, consumers, and the community.• Oversee utilization of social media channels. • Negotiate and purchase advertising. • Track results of efforts to support organizational goals.• Foster positive relationships with local broadcast and print media representatives.• Grow and oversee community relations activities. • Build up company through participation in public and private events. • Represent practice in community organizations and events, and advise members of the medical team with regard to their community involvement, ensuring best representation of the organization in the community. • Founding member of the Captain Billek charitable foundation to benefit melanoma research. • Plan, organize, market and manage volunteers associated with events. • Plan, organize and market annual Dash for Cover 5k race.

Managed administrative and clinical responsibilities of two front offices and directed staff work, assigning specific tasks and responsibilities as needed.• Managed, maintained, and promoted monthly membership of over 100 medical spa accounts.• Supervised and evaluated daily operations and resources of spa and practice in a fiscally responsible manner, in accordance with policies and standards.• Implemented new programs and procedures to improve services, operations, and efficiency.• Oversaw patient and client scheduling.• Managed clerical functions of both offices.• Maintained quality service, public relations, and widened base of program. • Purchased pharmaceutical, medical, and operating room supplies for surgery center and medical spa.• Managed and administered materials, procurement, storage, and inventory control.• Established policies and procedures to ensure timely flow of materials for tracking physical inventory. • Researched new sources. • Negotiated pricing with multiple vendors.• Worked directly with medical and surgical staff to provide quality cost effective alternatives.

Upheld complete business operations and marketing of home and mobile photography studio, specializing in children’s portraits.

Handled all aspects of operation and management of multi-million dollar digital studio at the International Plaza in Tampa.• Conducted interviews and handled hiring and scheduling of 15 to 30 employees. • Operated photo lab.• Met and exceeded sales goals.• Ordered all supplies and retail merchandise.• Solved customer issues and maintained a high level of customer service.