Experienced Talent Manager dedicated to guiding Influencers and Creators towards success in the ever-evolving landscape of digital media and content creation.- Talent Representation: Act as the primary liaison between Shine Talent Group and assigned influencers and creators, providing personalized guidance and support to nurture their careers.- Career Development: Develop strategic plans to elevate the presence and influence of talent, securing partnerships, collaborations, and brand deals.- Networking and Relationship Building: Foster strong relationships with brands, agencies, and industry professionals to create opportunities for talent representation and collaboration.- Brand Management: Collaborate with talent to craft and enhance their personal brand, leveraging social media and digital platforms to maximize their reach and impact.- Contract Negotiation: Negotiate favorable terms and agreements for brand partnerships, sponsorships, and content opportunities on behalf of talent.- Industry Research: Stay informed about emerging trends and best practices in influencer marketing and digital media to keep talent ahead of the curve.

Leading a team of amazing, creative and talented creators in the US.

• Develop annual marketing plans aligned to the long-term brand vision for 3 spa locations, digital marketing, innovation, business planning, and corporate strategies/priorities, in collaboration with cross-functional teams• Define market positioning to maximize revenue and brand positioning, market research/competitive analysis, customer segment selection, and penetration plans• Oversee budgets, P&L, and market share targets and manage the ongoing tracking, reporting, and forecasting of the brand • Manage, coach, mentor, and recruit (sales, marketing & aesthetic teams); play a key role in new organizational culture including transformative leadership coaching, leading through change, coaching, and internal messaging • Provide strategic direction to digital/SEO, e-commerce, social media, public relations, and advertising strategies to achieve short- and long-term business objectives • Perform insights gathering and analysis, customer journey mapping, traditional & digital brand strategy, communications planning/messaging strategy, and measurement strategyKey Highlights:• Formalized a client experience program replicated across all three spa locations increasing client retention and new business acquisition; elevated the client experience led to a direct increase in sales of 110% in the first 6 months of employment.• Built a robust calendar of client events and activations focused on client development• Partnered with other well-established brands; managed the ideation, creation, and implementation of in-spa and out-spa events to cross-promote businesses• Standardized the client experience by creating and directing a complete staff training program focusing on the client experience, brand awareness, sales, and client retention.• Developed a hospitality program designed to elevate the spa experience for all guests at all spa locations• Created a Brand Guide to give the business an easily recognizable identity and ensure a luxury client experience

• Managed P&Ls, product planning, operational strategy, and optimization, quoting and estimation, sales, financial analysis & planning, budget variance analysis, buying/purchasing, shipping/receiving, impact analysis, support, forecasting & capacity planning for the business• Maintained all business procedures, manage product life cycle, support new product launches, inventory management, vendor & supplier management, and POS implementation to maximize the performance of the organization• Created and supported marketing plans to establish the company's industry presence using various methods, i.e., visual merchandising, eCommerce marketing, social media/digital outreach, demonstrations/presentations at virtual/in-person events within local, regional, and national constituents to increase client engagement• Performed people management of direct reports by ensuring the allocation of appropriate resources, proper workflow management; performed interviewing, hiring, terminations, training, leadership, mentorship, development, and coaching• Led the development and skillful implementation of new programs, processes, and systems to drive network performance, elevate key performance metrics, improve customer service, and engage staffKey Highlights:• Took Stole My Heart from concept to a half-a-million-dollar business in 5 years; consistently ranked as one of the best lingerie and bra boutiques in Toronto and across Canada• Generated consistent YoY growth; achieved 120% growth in 2020 and 164% in 2021• Transformed the digital marketing and PR strategy of Stole My Heart, including the creation and maintenance of our e-commerce, mainstream media placement, organically growing our email list to 5k+ clients, and increasing our Instagram following from 0 to 6k+• Created and ran our bra donation program in partnership with Lift Bra Project, which allowed us to donate hundreds of bras every quarter

• Managed the creation and execution of yearly marketing plan to drive revenue, increase top of mind and reinforce brand awareness & positioning, client development/acquisition, and customer relationship management• Created, executed, and managed in-market events for Tiffany & Co., which included both in-store activations and product launches as well as large-scale off-site events, dinners, and galas for our top-tier clients focused on the celebration and sale of High Jewelry Collections• Led and managed end-to-end marketing communications, marketing activations for new store openings, and events from ideation to execution leading to sales of over 4 million dollars.• Partnered with Operations Director to lead the successful opening of 4 new locations in under 2 years• Partnered with a local PR agency and the New York Media Relations team to emphasize Tiffany & Co. as the luxury brand in Canada• Managed in-market editorial loans of merchandise to national and local publications and media events in both Toronto and VancouverRecent Accomplishments •Streamlined and introduced a more efficient internal communications process with sales staff across the country that improved customer communications.•Managed the new flagship head office launch event in Toronto.