Amy Kats Email & Phone Number

Calgary, Alberta, Canada

Leading product marketing for SMART's largest portfolio, including go-to-market strategy, product messaging, internal readiness and key web and content marketing creation.Currently performing all duties of Product Marketing Manager, plus:Product Marketing Strategy Experience:- Created positioning, messaging and value propositions targeting district administrators for optimized market penetration and competitive differentiation, including new product categories- Developed brand and product narratives for full portfolio of hardware and software offerings- Created and implemented strategic launch plans to support company goals for adoption and growth- Led cross-functional projects with internal teams and external agencies to create foundational marketing assets to improve the digital buyer journey- Collaborated with internal sales & channel teams to improve sales and channel-led buyer journey- Provided strategic positioning for SMART's market voice, addressing an operating rhythm of customer, market, and competitor analysis points- Collaborated and presented on monthly product pipeline updates to executive team to inform and influence critical roadmap decisions- Collaborated with market insight teams to analyze the competitive landscape, provide guidance to leadership, and establish product positioning that set SMART apart in the market - Gained and maintained industry expertise for the market, product, and marketing best practices

Performed Product Marketing Strategist duties, plus:Go To Market Experience:- Led & inspired product launch squad across multiple teams including product, sales, channel enablement, digital marketing & user adoption - In partnership with Product Managers, developed and executed world class product launches, including launch strategy, ensuring stakeholder alignment and timely internal and external communication- Led stakeholder teams in risk analysis & decision making around go-to-market timelines and product phase-in-phase-out - Managed communications to internal teams for new product launches and product changesLearned customer needs, priorities and behaviors and communicated them to leadership to drive product, marketing and sales strategies- Maintained technical product mastery and served as mentor & SME for downstream teams- Managed multiple streams of work and prioritization of effort, including business-critical projectsWebsite & Content Marketing Experience:- Oversaw the strategy and creative direction of foundational marketing for SMART's hardware portfolio, including product visual brand identity across a family lineup for both business and education markets - Led projects for sizzle videos, competitive "attack ads," and new product introductions- Conceptualized and executed explainer videos highlighting new products and features and benefits- Strategically executed assets for a range of audiences while maintaining consistency for the brand- Created and sustained a culture of excellence, partnering with producers, program managers, and product marketing managers- Collaborated with designers, researchers, product managers and engineers to serve a global audience- Developed creative assets, such as product webpages, brochures, videos, automated campaign workflows, landing pages, emails and forms adhering to SMART brand guidelines- Provided key input as primary stakeholder for all digital marketing assets throughout the product life cycle

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Handled in-depth investigation of electricity billing concerns and disputes, including rate changes and competitive sales, and outbound calling on accounts in arrears.

Calgary, Alberta, Canada

Reported to Director, managing a team of 10 specialists. Designed & implemented full process re-design to increase departmental effectiveness by 8.5% and reduced multiple contacts by 30%

Calgary, Alberta, Canada

Oversaw multiple outbound calling projects concurrently, supervising & scheduling 30-60 staff. Trained, mentored and QA monitored staff. Submitted payroll and nightly reports to clients.