Amy Kirschenbaum Email & Phone Number

Fort Myers, Florida, United States

Naples, Florida, United States

Fort Myers, Florida Area

• Contracted by Harley-Davidson, I managed a retail operation performance and process program consisting of training, consulting and reporting to more than one hundred independent businesses and the corporate brand team• Managed the development of monthly webinars, newsletters and status updates to support the retail performance guidance provided to Harley-Davidson and its dealer network• Involved in the development of dealership marketing assets and tools including promotional materials, social media content, call scripts, website content and dealer how-to guides• Mapped out a cadence for monthly communication to members of the dealer network• Prepared and collaborated on Scope of Work creation and proposals• Created, managed and adjusted project timelines• Managed budgets and estimates for medium to large sized projects• Ensured client and internal teams were up to date on project status• Managed a phone and email Help Desk, immediately responding to dealer inquiries• Created and maintained dealer network database• Coordinated with internal departments and outside vendors to ensure program success• Created data reports and presentations (analysis snapshot, graphs, tables, spreadsheets)

• Worked closely with clients to develop solutions to address their advertising and packaging research objectives in several CPG categories• Experience interpreting retail POGs and stocking shelving units for package-related market research projects• Advised on timeline and budgetary needs for deliverables• Developed proposals, screening materials, questionnaires, code frames and spec sheets• Ability to apply research results to guide advertising and packaging initiatives• Created data reports and presentations• Created and maintained all client databases for the Advertising and Packaging division

• Managed key research accounts in several CPG categories• Developed project materials and coordinated with internal departments• Trained and supported assistant project directors to develop their skills