• Developed and led all market research efforts specific to the Northeast Corridor spanning over New York and Philadelphia.• Collaborated with cross-functional teams including architecture, purchasing and sales to identify research objectives and plan research activities. • Provided direction to marketing and sales teams regarding go-to-market strategies.• Provided in-depth analysis for struggling communities which resulted in increased sales pace and margin.• Tracked monthly sales pace and price changes for the top local competitors via primary and secondary research.• Synthesized ad-hoc research into actionable recommendations for Senior Management.• Designed, recruited and moderated product and site validation focus groups.• Developed and executed annual division strategic plan, building consensus among operating team members regarding division's future goals.• Served as one of four point people who created, audited and validated Consumer Quality Experience pilot survey program which was successfully launched nationwide.

• Managed all primary and secondary research requests from member advertising agencies.• Established strong business relationships with secondary research providers.• Created and promoted new research packages for members.• Increased company revenue from research services.