Amy L. Scott

Amy L. Scott Email and Phone Number

CMO l Strategy l Leadership l Marketing l KOL Management @ Foldax Inc.
Amy L. Scott's Location
San Clemente, California, United States, United States
About Amy L. Scott

Experienced Senior Marketing Leader with a proven track record of developing and executing strategic plans for high-impact growth across multiple medical device companies. With over 20 years of leadership experience, I have successfully driven commercialization efforts from pre-revenue stages to 200M+ in revenue, while creating memorable messaging and innovative campaigns that capture market attention.My expertise lies in building value propositions, launching products, and engaging Key Opinion Leaders (KOLs) to foster market adoption. I’ve spearheaded global product launches and developed industry-first national campaigns that transformed both physician engagement and patient access. I specialize in transforming complex technologies into compelling stories that drive awareness and treatment adoption, ensuring more patients benefit from life-changing therapies.I am passionate about working with cutting-edge medical devices, such as Foldax’s robotically manufactured heart valve platform, where I lead the marketing strategy as Chief Marketing Officer. I bring creativity, strategic insight, and a deep understanding of the healthcare market to every challenge, always striving to move markets and improve patient outcomes.Key areas of expertise:Commercialization StrategyBranding & MessagingKey Opinion Leader (KOL) EngagementProduct Launches & Market DevelopmentFundraising & Investor RelationsPhysician Education & TrainingDigital & Direct-to-Consumer Marketing

Amy L. Scott's Current Company Details
Foldax Inc.

Foldax Inc.

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CMO l Strategy l Leadership l Marketing l KOL Management
Amy L. Scott Work Experience Details
  • Foldax Inc.
    Chief Marketing Officer
    Foldax Inc. May 2024 - Present
    Salt Lake City, Ut, Us
    Cardiovascular start-up company developing a novel polymer heart valve portfolio of products that are computationally designed and robotically manufactured.*Driving marketing strategy and new category development in structural heart*Demonstrating leadership on executive team to drive strategy and initiative prioritization*Creating compelling clinical data presentations to increase awareness of trial results with physicians at key society meetings globally*Developing social media campaigns including designing and executing social media posts *Fostering and managing key opinion leader relationships to drive influence education and marketing*Crafting press releases that position Foldax as explicitly different with ground-breaking technology*Creating physician and patient material to support commercial launch in India*Strategic management and execution of company website content
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  • Foldax Inc.
    Marketing Consultant
    Foldax Inc. Feb 2023 - May 2024
    Salt Lake City, Ut, Us
    * Developing value proposition and fundraising story for transformative heart valve platform constructed from novel polymer material designed specifically to mimic the native valves being replaced, that is manufactured robotically. * Fundraising presentation helped raise over $8M to continue development initiatives.* Developing compelling clinical data presentations for podium and publication.* Working with key physicians to drive awareness and interest with cardiovascular surgeons and interventional cardiologists globally.* Preparing for product launch in India in 2024 to introduce disruptive technology and drive widespread use.
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  • Vertos Medical Inc (Acquired By Stryker)
    Vice President Marketing And Physician Education
    Vertos Medical Inc (Acquired By Stryker) Mar 2018 - Jan 2023
    Spine/Interventional Pain start-up company commercializing a minimally invasive procedure for treatment of lumbar spinal stenosis.* Created & executed strategic commercial plans to grow revenues >300% during Covid (2019-2022) * Developed explicitly different value proposition & messaging to drive awareness & adoption: "Removes the Problem, and Leaves Nothing Behind." * Drove all downstream marketing & education execution: branding, positioning, messaging, PR, digital marketing, DTC campaigns, virtual didactic physician-led training, & podium/publication presence.* Developed & executed pain industry's "first-of-kind" national health awareness campaign: www.KnowYourBackStory.com, increasing "doc-finder" searches >200% in the first four months.* Established key opinion leader (KOL) interventional pain physician council with top 30 MDs in the market. Ideated & executed advisory board meetings that drove the direction for achieving therapy widespread use.* Decreased new physician training costs by >$500K annually by pivoting from in-person cadaveric labs to virtual didactic instruction with bone-model in-office training.
  • Reshape Lifesciences Inc. (Acquired By Enteromedics)
    Vice President Marketing And Patient Access
    Reshape Lifesciences Inc. (Acquired By Enteromedics) Jul 2013 - Mar 2018
    Non-Surgical Weight Loss start-up medical device company focused on commercializing a cash-pay, non-invasive dual-balloon for weight loss.* Created market introduction & development strategies for new product category in weight loss to achieve $6M in first year of commercialization. * Created & executed professional marketing and direct-to-consumer (DTC) campaigns to establish alternative to surgical procedures.* Developed patient registry to track Fitbit steps & monitor patient weight loss, providing key analytics that drove creation of an aftercare program.* Established inside sales function to drive patient education & deliver qualified leads to gastroenterology practices.* Created field marketing team to support practices & execute co-op marketing programs to increase consumer awareness.* Hired & built out team of 12 including marketing, business analytics, customer service, inside sales call center, field marketing, convention management & patient aftercare support functions.
  • Pacific Communications
    Vice President, Management Supervisor
    Pacific Communications Dec 2011 - Jul 2013
    In-house advertising agency for Allergan's facial aesthetics dermal filler product lines (Juvederm/Voluma).* Strategic agency lead for driving professional and consumer campaigns to increase awareness.* Executed extensive voice-of-the-customer (VOC) research to achieve high-impact messaging that achieved awareness & interest goals.* Developed strategic communications enabling sales to have a unified message & practices to extend messaging to patients to deliver on brand promise.* Managed staff of four directly & led cross-funcitonal group of ten to execute multi-media promotions.
  • Djo
    Vp Marketing, Recovery Sciences
    Djo Jul 2010 - Dec 2011
    Dallas, Tx, Us
    Corporate orthopedic company commercializing products for muscle strengthening, bone growth stimulation, clinic rehabilitation, and long term care therapies. * Operated as marketing leader over newly created "Recovery Sciences" business division. Established marketing department including hiring, terminations, talent management & personal develpment for six individuals.* Refined & launched product messaging, creating a unified portfolio to address multiple conditions treated in physical therapy.* Developed & executed strategies to achieve growth in decreasing reimbursement environment.
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  • Wavetec Vision Systems, Inc. (Acquired By Alcon)
    Chief Commercial Officer
    Wavetec Vision Systems, Inc. (Acquired By Alcon) Mar 2009 - Jul 2010
    Ophthalmology start-up company focused on development & commercialization of novel wavefront aberrometer used during cataract surgery.Directly responsible for management and development of sales, marketing, and customer service functions. Managed launch of core product, involving development of the business model, strategies for increasing utilization and proving out product value at all levels of an ophthalmology practice. Developed and executed economic strategy to prove out the positive economics associated with integrating the product into a practice.
  • Wavetec Vision Systems
    Vice President Marketing
    Wavetec Vision Systems Dec 2007 - Mar 2009
    * Developed first U.S. commercial launch plan & established presence in cataract surgery ophthalmology practices.* Hired & managed sales team of five to launch initial product in market & achieve installations.* Partnered with KOLs to develop & implement an "up-sell" cash pay model for procedures, resulting in favorable economics for practices & increased utilization.
  • Wavetec Vision Systems
    Director, Physician Education And Marketing
    Wavetec Vision Systems May 2006 - Dec 2007
    * Developed branding platform for company involving product naming, logo, tagline development and overall look/feel. * Initiated clinical study with five U.S. sites. Involved installation, training, observation and follow-up clinical appointments with physicians and technicians.* Established unique procedure engagement experience at medical meetings to drive curiosity, awareness, & trial.
  • Versant Ventures
    Investment Professional
    Versant Ventures 2004 - 2006
    San Francisco, Ca, Us
    Venture Capital Firm focused on healthcare investing.* Worked side-by-side with multiple Managing Directors to source, evaluate, make investment decisions, and manage a portfolio of companies in the medical device and healthcare services sectors. * Assessed market opportunities by utilizing company projections, market data, and analytical models to evaluate the financial attractiveness of prospective deals and analyze financing alternatives for potential investments.* Sat on five medical device company boards & contributed to management direction.
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  • Edwards Lifesciences
    Vice President Of Aortic Heart Valve Therapy & Global Branding
    Edwards Lifesciences Aug 2003 - Mar 2004
    Irvine, Ca, Us
    Corporate business unit responsible for developing and marketing #1 global market share surgical heart valve therapies.* Led team of sales and marketing personnel in a tactical competitive attack to regain lost market share and re-established leadership position in the marketplace. Developed "turn-around" strategies and launched a new product to fuel market share growth. * Managed branding consistency & execution to drive awareness around market-leading products across Edwards Lifesciences porfolio.* Presented regularly at Board of Directors Meetings on market growth, key customer drivers, product and portfolio strategies, and new product development.
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  • Edwards Lifesciences
    Vice President Of Brand Management And Promotions
    Edwards Lifesciences Aug 2002 - Aug 2003
    Irvine, Ca, Us
    * Established the Edwards Lifesciences brand name in the global medical market, separating it from spun-off Baxter Healthcare brand. * Led external customer engagement research effort with the Gallup Organization, resulting in identifying and developing actionable plans related to customer loyalty.
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  • Edwards Lifesciences
    Senior Director Of Brand Management And Promotions
    Edwards Lifesciences Mar 2001 - Aug 2002
    Irvine, Ca, Us
    * Defined and developed new branding function in the organization. Established all processes & procedures to enable a shared resource department to add value across organization. * Set and executed global strategic communications for the Edwards Lifescience's product brands. Involved managing all collateral development, medical meeting planning and presence, external web-site patient/medical professional content, and strategic lifecycle analysis.
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  • Edwards Lifesciences
    Senior Director Of Marketing
    Edwards Lifesciences Jan 2001 - Mar 2001
    Irvine, Ca, Us
    * Led special project at request of CEO to identify short-term revenue growth opportunities for heart valve therapy business. Involved market growth and penetration assessments, defining a business transformation strategy, identifying specific investment opportunities, quantifying investments, revenue and risk, and providing recommendations to the Executive Leadership Team.
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  • Edwards Lifesciences
    Director Of Marketing
    Edwards Lifesciences Mar 2000 - Jan 2001
    Irvine, Ca, Us
    * Orchestrated major product launch of Class III implantable device in U.S. market, involving strategy development, education content creation & program execution to grow segment. * Developed unique product positioning & leveraged clinical data to drive market share growth.* Extensive sales management work to define target customers, educate on procedures, observe surgery, assess sales revenue vs. projections, and develop action plans.
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  • Baxter International Inc.
    Director Of Marketing
    Baxter International Inc. Oct 1997 - Mar 2000
    Deerfield, Illinois, Us
    * Developed and executed a global divisional strategy involving procedure-based, patient-oriented selling to position the division as a leader and build a platform for future growth. * Managed three external new product acquisition transitions and successful product incorporation into portfolio for cardiopulmonary products.
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  • Baxter International Inc.
    Market Manager
    Baxter International Inc. Nov 1995 - Oct 1997
    Deerfield, Illinois, Us
    * Managed cross-functional new product development team involving collaboration with an Italian competitor to design, develop, launch and co-market a new mechanical heart valve. * Created name, branding & messaging to disrupt mechanical heart valve market with new entrant.* Contributed to divisional strategic and operations planning, which established the corporate direction for activities to grow the business.
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  • Baxter International Inc.
    Senior Product Manager
    Baxter International Inc. Sep 1994 - Nov 1995
    Deerfield, Illinois, Us
    * Launched two new mitral valve products into gloabl market which involved market penetration strategies, measuring customer satisfaction, and initiating continuous product improvements, to increase 80% segment share position and expand market base. * Engaged continuously with two world-renowned KOLs, Drs. Cosgrove & Carpentier, in development of products, ancillaries, and first "system" for implantation.* Directed new product development team activities as project team leader, involving working with physician inventors, managing timelines, budgets and cross-functional personnel.
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  • Baxter International Inc.
    Product Manager
    Baxter International Inc. May 1993 - Sep 1994
    Deerfield, Illinois, Us
    Managed line of tissue heart valves and heart valve repair products.
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  • Baxter International Inc.
    Associate Product Manager
    Baxter International Inc. Aug 1992 - May 1993
    Deerfield, Illinois, Us
    Managed established line of tissue heart valves globally.
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  • Calcitek, Inc.
    Associate Product Manager
    Calcitek, Inc. 1990 - 1992
    Dental company focused on commercializing dental implants.* Managed "Omni-Loc" product lines, marketing to oral surgeons.* Conducted viability analysis and made recommendations for product divestiture.

Amy L. Scott Education Details

  • Pepperdine University
    Pepperdine University
    Business Administration
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Business/Marketing

Frequently Asked Questions about Amy L. Scott

What company does Amy L. Scott work for?

Amy L. Scott works for Foldax Inc.

What is Amy L. Scott's role at the current company?

Amy L. Scott's current role is CMO l Strategy l Leadership l Marketing l KOL Management.

What schools did Amy L. Scott attend?

Amy L. Scott attended Pepperdine University, Indiana University - Kelley School Of Business.

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