| Consumer Insights, Market Research, Innovation Project |Amy is a dynamic professional with unique cross-disciplinary experience, adept at bridging the gap between commercial users and technical experts. She excels in designing and implementing data research and innovation solutions tailored to the specific business needs of clients from luxury, properties, and government & regulatory sectors. Amy's expertise lies in market insights, social analytics, policy analysis and B2B business. With a solid background in technology and start-up management, Amy brings an entrepreneurial mindset and acumen to her work. She is a results-oriented professional who thrives in challenging environments, blending business acumen, technological expertise, and a strategic mindset to deliver exceptional results.
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Analytics DirectorWisers Information LimitedHong Kong
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Associate Analytics DirectorWisers Information Limited Jun 2023 - Present- Lead HKTW analyst teams to generate commercially relevant market insights for PR& marketing, strategic planning, and policy research-Tech Advisory: Design solutions integrating technologies and models that best accommodate clients’ business goals and budget - AI & Technology: work closely with AI team and data scientists for AI & LLM project initiatives, and lead the business application to ensure the commercial value- Project management: resource planning, timeline and budget management- Team management: responsible for the department P&L with rigid cost controlProjects include: brand performance, competitive landscape, customer journey & inshop experience study, policy researchKey Clientele: [luxury] Chanel, LV, Hermes; [property & malls] Swire, Landmark, K11; [other sectors] art & culture, government
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Regional DirectorUmax Data Technology Jul 2022 - May 2023 -
Project DirectorUmax Data Technology May 2019 - Jul 2022Hong Kong
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Campaign Manager - Social Media LeadMoneyhero.Com.Hk Dec 2018 - May 2019 -
Data & Insights Manager (Project & Account)源大數據科技 Jan 2018 - Nov 2018Hong Kong
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Assistant Marketing ManagerUmax Data Technology Jun 2017 - Dec 2017Hong Kong
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Reporter (International News)Hk01 2015 - 2017
Amy Lee Skills
Amy Lee Education Details
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Bachelor Of Arts (B.A.)
Frequently Asked Questions about Amy Lee
What company does Amy Lee work for?
Amy Lee works for Wisers Information Limited
What is Amy Lee's role at the current company?
Amy Lee's current role is Analytics Director.
What schools did Amy Lee attend?
Amy Lee attended The University Of Hong Kong, University College Utrecht.
What are some of Amy Lee's interests?
Amy Lee has interest in Arts And Culture.
What skills is Amy Lee known for?
Amy Lee has skills like Public Relations, Media Relations, Corporate Communications, Copy Editing, Copywriting, Editing, Social Media, Digital Media, New Media, Magazines, Newspapers, Translation.
Who are Amy Lee's colleagues?
Amy Lee's colleagues are Spencer Chan, Vicky Hung, Sarah Zhou, Zishan He, Timmy Ho, Victor Ho, Kenny Huang.
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3interpublic.com, cbre.com.hk, benoy.com
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