Amy Lillard Email & Phone Number

Seattle, Washington

Executive for this state economic development agency, focused on promoting local jobs/businesses and marketing the State of Washington as a destination for creativity and cutting-edge content creation. • Manage a staff of 6 employees and allocate a $3.5M budget focused on evangelizing WA State as a premier filmmaking destination, in the face of fierce competition from other markets, leading to 126 projects being filmed in the region and generation of 24,000 jobs for local workers and an estimated $386 million in related economic activity.• Oversee strategic planning and annual work plans for the organization, staff, and commissions including the Film Leadership Council and statewide Equity Committee for Film—as well as special purpose groups such as the Safety on Set Task Force and Creative Industries Recovery Task Force.• Design, market, and implement inclusive programs/campaigns such as the Media Mentorship Program, Innovation Lab and the Keep Film in WA advocacy campaign.• Architect the messaging, branding, and storytelling needed to establish Washington as a top creative hub and nationally-recognized entertainment destination—despite the state committing only a tiny fraction of financial support/resources to the industry compared to other geographies.• Serve as industry thought leader and spokesperson, providing testimony at legislative hearings and serving as a presenter at business/industry conferences and events; also host international business delegations and have served as a member of the Governor’s Trade Mission to China.• Oversee government relations and legislative advocacy efforts, working with Congressional Representatives, the Governor’s Office, the WA State Legislature, WA Depts. of Revenue and Commerce, and over 125 Chambers of Commerce, economic development organizations and regional councils across WA State to foster economic growth.

Seattle, Washington, United States

Leader of a statewide trade association focused on raising the profile of creativity and connecting creatives to work by providing advocacy, curated resources, intentional networking, and meaningful opportunities that help the community level up.• Currently advocating for creative workers/businesses during the pandemic recovery by designing a statewide task force to develop policies recommended for funding by Governor’s Office and Department of Commerce—including Safety on Set protocols approved in July 2020.• Amplifying voices of BIPOC creatives through monthly guest curated newsletters distributed to over 4500 creative community members, elected officials, and economic development professionals in WA State. As part of this effort, a new video series focused on perspectives from BIPOC business owners is scheduled to launch March 2021.• Lead data collection and analysis related to statewide creative economy metrics, including work on the Creative Economy Report and the Creative Economy Research Intensive Program, both of which include a DEI lens in data collection.• Develop business resources focused on the unique needs of freelancers and creative entities, providing meaningful advice on how to implement DEI strategies in one’s day-to-day business.

Seattle, Washington

Joined the ranks of this industry trade organization (the precursor to Washington Filmworks) dedicated to the development, promotion, and sustainability of the entertainment industry within Washington State• Developed first-in-kind legislative strategies and incentives to attract creative projects to WA State, facilitating high-profile events and recruiting numerous top leaders/influencers throughout the state’s creative economy to participate in education, advocacy, and fundraising activities

Seattle, Wa

A division of Amazon, IMDb is the leading web portal for news/information in the entertainment industry• Led partnership, communications, and commercialization strategies to increase collaboration between leading agencies/managers with IMDbPro—a pay-for-service division of IMDb—to increase monetization opportunities for service

Seattle, Wasington

Launched consultancy to help brands “tell their story” effectively and find their place in the market• Retained to drive publicity/promotions for top events/projects including the “Reel” Cinerama Film Festival / Vulcan Productions – Corporate Communications (2003, 2004); Seattle Party in Park City / Sundance Film Festival (2003, 2004, 2005); and Seattle International Film Festival (2003, 2004)• Managed mission-critical partnerships with Pixar, Universal, Klasky Csupo, Vulcan, Independent Spirit Awards, Alpha Cine Labs, and other film studios to drive industry awareness

Los Angeles

Recruited by this leading “idea” agency to craft client communication, PR, and promotional strategies• Led concept development and execution for major product releases including Requiem For A Dream (Artisan Entertainment), Cecil B. Demented (Artisan Entertainment), and American Psycho (Lions Gate Films); additionally provided advice to top client executives on a range of communication issues including go-to-market strategy, media relations, and crisis management

Los Angeles, Ca And New York, Ny

Gained a deep foundation of expertise in PR, Marketing, and Project Management with this top PR firm• Initially hired as Junior Publicist in the firm’s NYC office and promoted within two years to a full VP role overseeing all West Coast publicity campaigns—leading the groundbreaking promotional campaign for The Blair Witch Project, as well as PR strategy and execution for top films such as The Full Monty; Lock, Stock and Two Smoking Barrels; Touch of Evil (re-release); and Pi (π)• Choreographed major product launch initiatives, including 100+ national film release campaigns and 12+ Academy Award campaigns for Universal, Miramax, Artisan, and other studios• Coordinated large-scale event marketing and participation strategy, including attendance at top film festivals, NY and LA film premieres, press conferences, junkets, and trade shows

Bachelor Of Arts (B.A.), History

Bachelor Of Arts (B.A.), Political Science