Amy Lin Email & Phone Number

• Conduct market research to drive strategic and tactical campaign recommendations against business objectives, campaign goals, and target audiences
• Develop detailed media plans by integrating partner selections, market opportunities, product strategies, placements, and budget allocations
• Drive campaign performance by ensuring media partners deliver benchmark KPIs and subsequently implement campaign optimizations for underperforming metrics
• Cultivate and deepen existing media partner relationships, while actively seeking new partnership opportunities for media and sponsorships
• Analyze campaign efficacy and deliver post-buy assessments for clients thru campaign performance and recommendations for future campaigns
• Oversee billing documentation from media partners and collaborate with the accounting team to ensure accuracy in financial processes

・Analyze qualitative market data and competitor analysis for short and long-term business development and marketing campaigns・Evaluate and report all aspects of campaigns including potential reputational risks, collateral damage, and opportunity costs to board of directors・Develop strategic content for various marketing events through marketing materials.

・Analyzed large datasets to measure audience reach, viewer engagement, and click through rates to strategically adjust campaign effectiveness ・Executed end to end marketing campaign and maintained strong relationships with news media powerhouses in Taiwan, Hong Kong and China ・Managed and developed impact content on social media platforms and increased.

• Created content and edit picture, videos for social media and gained over 3,000 views in average
• Spearheaded marketing campaigns by creating multimedia graphics, directing videography, and developing social media platforms
• Developed email campaign and achieved 90% open rates by implementing strategic subject lines, time of delivery, and stimulating graphics
• Led marketing campaign execution by creating content for large scale NYC digital billboards, organizing promotional events, and driving workshops

• Create contents and gain 20K followers on Instagram and receive 9K likes on Facebook fan page
• Composed articles and photograph to promote brands, e.g. Adidas, Dior, H&M, Daniel Wellington, Spotify, and other brands
• Attend different brand events and create immediate contents, explore the creativity e.g. Dior, MCM, Adidas, Palladium
• Brand Ambassador at Adidas, and Olens

• Created marketing campaigns for DC, Boston, Philadelphia and New York, work with Porsche North America area marketing manager Joyce Jordan

• Created content and edited pictures for social media, increased Facebook post engagements 200%
• Analyzed with Google Analytics and developed strategy for specific TA on social media to increase checkout rate by 37%
• Designed sell sheets and presented to 10+ law and tech firms to promote snack bar supply and event packages

• Managed relationships with 30+ media outlets across multiple countries and scheduled press releases in parallel across competing timelines
• Executed influencer marketing campaign with 1k+ cryptocurrency enthusiasts through LinkedIn and Telegraph to increase brand exposure

• Filmed for 30+ commercial videos and music videos
• Performed in 10+ world tour concerts
• Taught dance classes at schools and dance studios, student range from elementary school to adults

・Edited paper and online news with InDesign and Illustrator, produced news videos with Edius ・Interviewed and produced news content, developed story-telling skill

Master Of Science - Ms, Integrated Marketing

Activities and Societies: Concentration: Marketing AnalyticsGPA 3.72

Bachelor Of Arts - Ba, Journalism

Activities and Societies: Dance Club Vice PresidentGPA 3.75

Bachelor Of Arts - Ba, Economics

GPA 3.75

Bachelor'S Degree, Journalism & Economics