Amy Lu Email & Phone Number

MY CAREER IN FASHION HAS BEEN PROFOUNDLY INFLUENCED BY MY UPBRINGING, SURROUNDED BY ART AND FASHION. GROWING UP IN A HOTEL THAT HAD ROMANTIC AND OVER 200 YEAR OLD FURNITURE, COMBINED WITH MODERN ART. THIS RICH ENVIRONMENT LAID THE FOUNDATION FOR MY CREATIVE PURSUITS. I COMPLETED A BACHELOR IN FASHION & COSTUME DESIGN AND AN APPRENTICESHIP AS A CUSTOM TAILOR, EQUIPPING ME WITH STRONG TECHNICAL AND CREATIVE SKILLS.I BEGAN MY (PROFESSIONAL) JOURNEY AT THE OPERA LEIPZIG IN THE MEN'S COSTUME WORKSHOP, WHERE SHE TAILORED AND CREATED COSTUMES FOR OPERA, BALLET, AND THEATER PRODUCTIONS. THIS ROLE INVOLVED DEVELOPING PATTERNS, SELECTING MATERIALS, AND CONDUCTING FITTINGS, WHICH ENHANCED HER TECHNICAL EXPERTISE AND APPRECIATION FOR COSTUME DESIGN.I THEN TRANSITIONED INTO ROLES AS AN ART DIRECTOR AND STYLIST FOR BRANDS SUCH AS HUGO BOSS, ADIDAS, AND G-STAR. DIRECTING PHOTO SETS, DEVELOPING AND IMPLEMENTING SHOOTS, REFINING MY ORGANIZATIONAL AND LEADERSHIP SKILLS.AS A MODEL AGENT AT SPIN MODEL MANAGEMENT IN HAMBURG, GERMANY, I REPRESENTED THE AGENCY GLOBALLY, MANAGED INTERNATIONAL MODELS' CAREERS, SCOUTED AND DEVELOPED TALENT, AND ORGANIZED SHOOTS AND SCOUTING TRIPS. NEGOTIATING CONTRACTS, ENHANCING MY NEGOTIATION SKILLS AND ABILITY TO REMAIN COMPOSED UNDER PRESSURE. THIS ROLE EXPANDED MY NETWORK WITHIN THE FASHION INDUSTRY AND PROVIDED INSIGHTS INTO EFFECTIVE MANAGEMENT AND GLOBAL MARKET NEEDS.IN 2023, I LAUNCHED MY BRAND, AMYLU, IN BERLIN. AMYLU REFLECTS YEARS OF EXPERIENCE AND PASSION FOR CREATING UNIQUE, HIGH-QUALITY PIECES. WE ARE USING FINELY CURATED MATERIALS SUCH AS ITALIAN LEATHERS, SILK, NEOPRENE, SPANDEX, VINTAGE HARDWARE, AND FURS. AMYLU'S PHILOSOPHY FOCUSES ON SUSTAINABILITY, TIMELESS DESIGN, AND CUSTOMER COLLABORATION, AVOIDING EXCESS PRODUCTION. THE BRAND'S ARCHIVE OF GLOBAL MATERIALS SERVES AS ITS CORE INSPIRATION.I AM DRIVEN BY MY CREATIVITY TO CREATE A FEELING OUT OF TEXTILES. I AM A QUICK LEARNER, EAGER TO ACQUIRE NEW SKILLS AND STAY AHEAD OF INDUSTRY TRENDS. MY UNIQUE COMBINATION OF INDUSTRY INSIGHTS, ADAPTABILITY, AND HANDS-ON APPROACH MAKES ME A STRONG AND RESOURCEFUL PROFESSIONAL IN THE FASHION AND CREATIVE INDUSTRIES.IN SUMMARY, MY CAREER REFLECTS A COMMITMENT TO EXCELLENCE AND CREATIVITY, FROM MY FOUNDATIONAL EXPERIENCES IN COSTUME DESIGN, TO MY ROLES AS AN ART DIRECTOR, MODEL AGENT, AND FOUNDER OF AMYLU. MY JOURNEY SHOWCASES A DEDICATION TO CREATING ART THROUGH FASHION AND SUSTAINABLE, TIMELESS DESIGN.

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  Wa Leipzig

  Fashion/Fabric Design