• Identified top human risks to NBCUniversal and behavior changes needed to mitigate risk.• Established corporate phishing simulation training program significantly reducing average click rate.• Developed strategy, goals, and objectives for information security training and awareness program.• Established relationships with key stakeholders (BAISOs, cyber leadership, CDO) throughout the organization to understand risks and business objectives.• Designed and conducted Cyber Security awareness training, roadshows, and workshops.• Ensured security awareness program communicates NBCUniversal security policies and standards and met all corporate compliance requirements. • Led creation and procurement of awareness deliverables and learning content, leveraging various channels for effective delivery in our global organization.• Ensured security awareness information was updated on regular basis and reflected latest security trends and threats.• Evaluated effectiveness of existing information security training, education, and awareness program/activities.• Created and maintained metrics framework to effectively measure engagement, behavior, and impact.

• Led communication strategy and content development for corporate information security office.• Managed development and execution of internal cyber security communications plans, crisis management and key initiatives.• Created and delivered executive level presentations on project goals and plans, progress reporting, metrics, risks and issues.• Engaged technology, security and business stakeholders to create cyber security awareness and alignment.• Supported the development of the enterprise security awareness and training program strategy incorporating training requirements provided by each business unit.• Evaluated effectiveness of security awareness training and recommended changes as needed.• Initiated, facilitated and promoted activities to foster cyber security awareness across the enterprise, and supported team projects in driving adoption of security and protection requirements.

• Developed and refined the Revitas integrated marketing communications strategy and brand positioning plans to ensure communications to customers, prospects and other key constituents were clear, impactful and consistent/aligned.• Directed and managed the creation of sales and marketing collateral (brochures, datasheets, whitepapers, case studies and presentations).• Increased the Revitas business visibility and relevance in key global markets through the creation and execution of traditional and non-traditional communication vehicles and channels, including research, public relations and thought leadership, collateral, case studies and sales support efforts. • Managed the public relations agency and assignments including press releases, articles, blogs and press interviews. • Partnered with marketing, sales, technical and application teams to develop compelling content for new lead generation campaigns including messaging development and implementation through strategic communication tactics that align with business objectives.

• Supervised team of marketing and communications professionals, including business writers/proposal coordinators, graphic designers, digital communications coordinators and marketing assistant. • Directed writing and editing of a variety of company communications, including website/social media content; press releases; product guides and process descriptions; internal communications; request for proposals; presentations; video and print training materials; and other sales-/marketing-related projects as required. Proficient in AP style. • Served as executive project manager, editor and final approver for demanding schedule of more than 120 RFP, RFI and RFQ requests annually. Led development of robust electronic RFP question/answer database, exhibit library and data resources catalog. • Supervised event coordination and management of more than 30 annual trade shows and multiple headquarters social/business events. Planning and execution of several annual employee appreciation luncheons and special events. • Managed public relations efforts and strategic partnerships leveraging marketing opportunities.

Client Profile: Big Brothers Big Sisters of North Texas• Developed strategic communications plan designed to raise awareness and support of first annual fundraising event.• Initiated brand strategy development with creation of website, marketing collateral and presentation materials.• Created and implemented social media presence on Facebook, Twitter, Blogger and LinkedIn. • Corresponded and coordinated with media and local politicians to gain public exposure.• Wrote media releases; online and print collateral materials; direct mail communications; and customized sponsorship request letters.

• Managed regional communications, public relations and advertising strategic planning and implementation.• Produced interview/story idea pitches to media outlets, created public service campaigns and managed ROI tracking. • Conceptualized and produced original public relations and advertising campaigns shown on major networks, including NBC, CBS, CNN and Food Network.• Served as media buyer for aggressive schedule of TV, radio and print advertising. • Developed creative concepts and content for all marketing materials, including website, corporate presentations, videos, brochures, annual reports, newsletters and press releases.• Directed online content initiatives including design and content for monthly internal and external email newsletter, social media strategy, and website design and content development.

• Directed strategic marketing consulting for small to medium sized, privately owned businesses. • Worked directly with the business owner or group of executive partners to redesign or enhance existing, non-performing marketing programs.• Led comprehensive marketing plan development by analyzing each business offering and industry. Strong focus on program ROI. • Executed broad range of marketing tactic development from website design and copywriting to in-depth sales process analysis and recommendation.