Amy Malone Email & Phone Number

Texas, United States

San Antonio, Texas, Us

• Led strategy and management of private events.• Participated in AI-focused webinars & training to elevate proficiency in current trends and applying AI innovations to market strategies.

Ashburn, Virginia, Us

• Headed a global C-level customer engagement program, directly impacting $2.7B in FY22 revenue and contributing to a $2.9B sales pipeline while maintaining high engagement levels virtually to match face-to-face outcomes.• Oversaw global customer reference and advocacy program, identifying over 400 key customer references for pursuits, instrumental in globally deploying tools and platforms for sales efficiency.• Developed and implemented global campaign packaging and sales activation processes, significantly enhancing the consistency of campaign launches and materials alongside defining a new lead management flow and qualification criteria.• Managed a global sales enablement platform that served as the single governed repository for go-to-market content with over 1.5K assets and utilized by 28K unique users, streamlining access to critical sales information.

Ashburn, Virginia, Us

• Drove Americas (U.S., Canada, and Latin America) regional field marketing and communications, managing brand re-launch and executing campaigns, digital strategies, and events that led to directly influencing $1.2B in FY22 revenue, $1.19B pipeline, and $190M in leads for the $6.5B business.• Developed and led a comprehensive customer experience strategy across the organization, creating an analytical model to correlate customer experience KPIs with behavioral data, to enhance satisfaction and predict business outcomes.• Drove digital transformation storytelling and messaging, aligning the company’s shift towards a business-centric approach through successful pilot programs and contributing significantly to the firm’s modernization efforts.• Formulated a global strategy for Executive Briefing Centers, establishing brand guidelines and best practices.

Houston, Texas, Us

• Spearheaded the mapping of the digital buyer journey for entry-level services solutions, refining the marketing mix to enhance lead generation within a global IT/technology company boasting $29B in revenue and a workforce of 60K.• Defined and Implemented an inside sales social selling framework, achieving seamless integration between sales and marketing by leveraging digital tools like LinkedIn and Sales Navigator while enhancing customer relationships and sales.• Integral in HPE Enterprise Services (ES) spin/merger with Computer Sciences Corporation (CSC) to form $25B DXC Technology, leading marcom initiatives for both divestiture and integration, and establishing a new marketing operating model and processes to support the transition.

Palo Alto, Ca, Us

• Led the Americas (U.S., Canada, and Latin America) regional field marketing and communication for services at a $63B global technology and services company, orchestrating strategy, events, campaigns, lead generation and pursuit and partner marketing efforts.• Enhanced the campaign model to significantly influence the pipeline, influencing over $1B in sales pipeline and exceeding $500M in leads through strategic marketing initiatives and partner collaborations.• Managed and supported 161 regional and corporate events, including high-profile engagements like the Evanta CIO Summits, HP Byron Nelson Championship, Sundance Film Festival, and NASCAR races, elevating brand presence and stakeholder engagement.• Played a pivotal role in the HP Inc. and Hewlett Packard Enterprise separation, leading marketing efforts to survey and track customer sentiment and engagement during the transition and ensuring continuity and strength of customer relationships.

Palo Alto, Ca, Us

• Orchestrated 1:1 Account-Based Marketing (ABM) strategies for high-value pursuits and strategic accounts, directly supporting closed contracts valued at over $2.5B and impacting relationships for accounts worth $14B in total contract value annually.• Enhanced customer and prospect engagement through executive briefing center and demonstration capabilities, resulting in tailored interactive dialogue for over 500 strategic account briefings annually.• Managed exclusive customer engagement opportunities and corporate suites at premier locations including the Dallas Cowboys and American Airlines Center, elevating the customer experience.• Led a robust customer reference and advocacy program, identifying, acquiring, and fulfilling over 900 customers for potential “live” pursuit and content-based references.

Palo Alto, Ca, Us

• Directed targeted 1:1 Account-Based Marketing (ABM) strategies for HP's largest and most strategic accounts, elevating market position and driving lead generation for accounts totaling ~$6B in revenue and $69B in Total Addressable Market (TAM).• Partnered with sales teams to segment and target strategic accounts, collaborating on 28 key accounts and deploying specialized marketing efforts to accelerate deals valued at $68.6M.

West Hartford, Us

• Spearheaded the marketing integration for HP's $14B acquisition of EDS, leading the strategic migration and sunsetting of the EDS brand within a global IT services company of 136,000 employees and $22B in revenue.

West Hartford, Us

• Directed field marketing for the $10B Americas (U.S., Canada, and Latin America) business at EDS, crafting and implementing comprehensive strategies and plans that encompassed events, lead generation, partner marketing, content and media.• Enhanced brand positioning across 8 major industry segments through PR, advertising, thought leadership, and high-profile events such as the Tournament of Roses Parade, Rose Bowl, and Kentucky Derby.

West Hartford, Us

• Initiated and led EDS' enterprise-wide CRM strategy, coupled with the inaugural Customer Advisory Board and Executive Sponsor Programs, to fortify customer relations and achieve a comprehensive 360° customer view by aligning data across corporate systems.• Crafted and executed a joint communications and messaging strategy for the $6.9B Navy Marine Corp Intranet account.