Amy Mancuso Email & Phone Number

New York, Ny, Us

As Chief Development Officer & Executive Director, my role is to help set direction and ensure the longevity of our organization. Reporting to the Chief Executive Officer (CEO), I work with the senior management team, governing board, and staff to define the organization's vision and direction. Responsible for planning and implementing strategies to secure new opportunities, i.e., product and service expansion, enhancing the framework to support current customer retention and developing strategies to increase revenue and market penetration. Provide oversight of the AAFDs supplier program, evaluating new business development opportunities, analysis of potential markets for expansion and assessing current member needs.

Kennesaw, Ga, Us

Accomplished executive and association management professional, serving as Executive Director for the Meineke Dealers Association, the WaxFAC Advisory Council and the Coalition of Franchisee Associations (CFA). Managing budgets in excess of $1MM, representing associations to their Executive Teams, Boards of Directors, franchisee members and external service providers such as outside legal counsel, to create positive partnerships and outcomes for the association. Also responsible for business development as well as overseeing the Business Partner/Vendor Relations team and managing the Vendor Relations Department to support the development and execution of the departmental strategies and goals.

Direct and oversee membership retention and recruitment of new members while creating value-added benefits and services to existing members. Responsible for on-boarding new members & developing strategies and programs to support member initiatives. Cultivate strategic relationships with Attorneys to participate in the LegaLine Network and build vendor partnerships to provide a strong member benefit to AAFD members. • Develop & execute a strategy for achieving individual chapter and associaton goals.• Develop & execute membership programs focused on member retention, growth & participant engagement.• Create & execute campaigns throughout the year to recruit new members, support chapter-specific initiatives, AAFD member engagement opportunities, provide weekly member updates, as well as promote AAFD events.• Conduct weekly online coaching sessions with members to track progress on program initiatives, goals, retention and recruitment efforts. When necessary suggest and implement change to the process.• Manage the execution of AAFD’s Annual event. Responsibilities include: coordinating deliverables with vendors; collaborate with website developer on imaging and messaging; securing sponsorships; managing conference budget; advise on location; content creation; securing industry attendees and main point of contact while on-site. • Identify leaders to serve on the AAFD Franchisee Leadership Council and facilitate quarterly meetings with FLC members.• Evaluate and make recommendations on company-wide systems to help reduce costs, maximize growth opportunities and provide a more efficient work environment.• Help build leadership teams and provide coaching during the advancement of the groups.• Established social media team to serve organizational needs, enhance member recruitment efforts and generate awareness of organizational events on media platforms.• Collaborate with marketing & editorial team to develop engaging content to support all client initiatives.

Hackettstown, Nj, Us

Marketing is becoming one of the most technology-driven business functions. Gartner predicts that by 2017 companies will spend more on marketing technology than information technology. In a digital world, software is critical when engaging prospects and customers.As a marketer, you have a lot on your plate. You have to find new prospects, turn them into sales, and figure out what is working for your company and what is not. While the challenge is great, marketing automation makes this easier.As the Sales & Marketing Practice leader, my responsibilities include managing and executing multifaceted digital marketing outreach for Bizbudding as well as our clients. Additionally, I worked with clients on developing strategies for their email marketing campaigns using Sharp Spring marketing automation platform. • Developed email marketing campaigns using Sharp Spring (SaaS) marketing automation platform to drive leads, convert leads to sales and measure ROI to serve organizational and client needs.• Established and tracked metrics, including campaign effectiveness, prospect engagement, funnel advancement, conversion rate and ROI to identify success and enhancement opportunities.• Authored system documentation, performed training and onboarding activities for clients and provided support throughout the engagement. • Oversee and support multiple implementation projects and ensures that implementations are completed on time, within budget, and meet client expectations• Responsible for overseeing client processes and reporting on campaign updates. • Identified and recommended other service opportunities as well as encouraged renewals.

Somerset, Nj, Us

NJBIZ is dedicated to providing companies within the state topical, hard hitting news and objective analysis.Our advertisers reach an elite group of New Jersey executives, entrepreneurs, CEOs and middle managers of small to mid-size companies. NJBIZ readers are affluent, highly educated, and in a position to directly influence buying decisions.• Cultivated strategic relationships and further developed business relationships in key categories such as: Professional Services, Healthcare, Technology, Government and Real Estate.• Collaborative work effort with editorial and other departments within the company to assist customers and facilitate a strong working relationship with each client. • Increased existing client-base revenues by more than 30% by advising on program initiatives to provide client with maximum exposure and market placement.• Captured web analytics and used data for selling opportunities as well as reporting to clients on their media placements.• Planned and executed media initiatives within client budget and campaign timeline.• Secured event sponsorships at various levels for multiple programs throughout the year.• Managed monthly client billings and tracked receivables for media placements.• Online selling platforms include: eNewsletters, web, sponsored content, standard digital ad units and webinars.• Responsible for creating proposals, client presentations and presenting in person and online to all levels of management.• Created and maintained detailed Sales matrix to management on a weekly basis.

The NY Report is the only media company that exclusively serves small and mid-size businesses throughout the NY metro area. We help our partners reach over 100,000 CEOs, business owners and decison makers each month with our monthly print magazine, nyreport.com and approximately a dozen events/year including the Best Accountants and Attorneys for Businesses, Small Business Awards, The International Business Conference and customized CEO roundtables.• Provide consultative advice to marketers who are looking to reach CEOs, business owners and senior level decision makers of small to midsize companies.• Strategic Consulting, including business plans & sales strategy development.• Generated new product ideas to help support custom client initiatives.• Instrumental in the development of sales media kit (design, content)• Work with new sales people to bring them up to speed and offer guidance and support through the learning process.• Develop new business as well as grow exisiting accounts.

Brentwood, Tn, Us

Vice President of sales for prestigious multi-product media company serving C-level executives. Manage East-Coast territory for advertising sales and relationship marketing programs designed for CEOs. Track record of strong and sustainable revenue gains based on talent for growing client base, developing productive sales and marketing programs, and participating in the behind-the-scenes administrative operations. Scope of responsibility includes all sales, relationship management, campaign consulting, business development, sales planning and negotiations.

Us

New York, Ny, Us

Senior Technical Analyst for HR Compensation Consulting firm. Hired within the functional group of International Compensation Services (ICS) to provide business technology support of all levels. • Managed Junior Technical analyst with primary responsibilities including overseeing, maintaining and updating compensation database used to generate expatriate information for clients. • Provided front-end and back-end support for specific internal application used to access database. • Interacted with clients, both internally and externally, to resolve data issues and provide support for data product if necessary. • Hands-on development and modification of SYBASE SQL Server related objects.

Bs, Business Management

Education record