Vice President, Global Strategic Research
Lead qualitative and quantitative research for Prudential Individual Life Insurance, Annuities and Agency Distribution
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@prudential.com
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Amy Marcus is listed as Senior Consumer Insights Consultant based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at prudential.com and a matched LinkedIn profile for Amy Marcus.
Amy Marcus previously worked as Vice President, Global Strategic Research at Prudential Financial and Vice President, Business Development at Wsl/Strategic Retail. Amy Marcus holds Ba, English And Psychology from New York University.
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Senior Marketing Researcher with an exceptional ability to identify the essence of a brand and the core consumer motivation. Proven talent for translating insights into ideas that drive business success and revenues. Passionate brand and consumer champion. Spent much of career leading research teams at Fortune 500 companies, American Express, Avon Products and Prudential Financial.Specialties: Qualitiative Exploratory Research, Ethnography, Quantitative Concept and Product Testing, Market Structure, Brand Equity, Segmentation, Customer Experience, Copy Testing, Tracking, Neuroscience, Consumer Trends, Shopper Insights
Listed skills include Consumer Behaviour, Copy Testing, Market Structure, Brand Equity, and 17 others.
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Newark, New Jersey
Lead qualitative and quantitative research for Prudential Individual Life Insurance, Annuities and Agency Distribution
New York, NY
Provide shopper insights to major manufacturers and retailers leveraging syndicated How America Shops® Research and How Canada Shops® benchmark study of shoppers' mindset, attitudes, lifestyle and shopping behavior.
New York, NY
Provided reasearch and syntheses for brand strategy firms and non-profits.
Led Consumer Card, Small Business Card, Brand and Advertising Insight.
Brought in and serviced Estee Lauder, Revlon, American Express, Amway, MFS Investments and Merrill Lynch.
Managed Fragrance, Skincare and Advertising research.
Responible for Cash Management Account (CMA) and Retirement Account market research.
Managed multifaceted GE Brand Image Program.
Managed research for General Foods, Richardson Vicks and Citibank.
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Amy Marcus is listed as Senior Consumer Insights Consultant.
AeroLeads has found 1 work email signal at @prudential.com for Amy Marcus.
Amy Marcus is based in New York City Metropolitan Area, United States, United States.
Amy Marcus has worked for Prudential Financial, Wsl/Strategic Retail, Marketing Research Consultant, American Express, and Roper Starch Worldwide.
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Amy Marcus holds Ba, English And Psychology from New York University.
Amy Marcus is listed with skills including Consumer Behaviour, Copy Testing, Market Structure, Brand Equity, Segmentation, Ethnography, Shopper Marketing, and Market Research.
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