Amy Mills

Amy Mills Email and Phone Number

Multi-platform journalist, brand storytelling lead and travel writer @ Woolworths Group
australia
Amy Mills's Location
Gold Coast, Queensland, Australia, Australia
About Amy Mills

An experienced, creative and passionate multi-platform journalist, digital content manager and travel writer, I have created thought-leading content for print and digital publications in Australia and the United Kingdom for the past two decades.A natural storyteller and communicator, I also work with leading brands to create impactful and authentic content through strategic and purposeful human-led storytelling.

Amy Mills's Current Company Details
Woolworths Group

Woolworths Group

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Multi-platform journalist, brand storytelling lead and travel writer
australia
Employees:
39505
Amy Mills Work Experience Details
  • Woolworths Group
    Storytelling Lead
    Woolworths Group Jul 2022 - Present
  • Freelance (Self Employed)
    Journalist, Content Manager And Travel Writer
    Freelance (Self Employed) Sep 2012 - Present
    As a journalist, my features have been published in Sunday Life [Fairfax], News Corp newspapers, ESCAPE, Green Magazine, HELLO Magazine UK, MyDomaine.com [US], WHO Magazine [print and digital], The Collective, Mercedes-Benz Australia blog, Expedia's blog, Voyeur Magazine, Cathay Pacific's DISCOVERY, Air New Zealand's KiaOra Magazine, Jetstar Magazine, kidspot.com.au and mydomainehome.com.au.As a content specialist, I have worked with leading brands such as Woolworths Group, Mercedes-Benz Australia, Virgin Money and the Bank of Queensland to create thought-leading content for digital channels - including custom magazines, blogs, EDMs - and compelling website copy. My journalistic skill set means I am able to use my international contact base to connect brands with likeminded companies and individuals to help build authentic professional relationships and brand awareness.
  • Who Magazine Pacific Magazines
    Travel Editor - Print + Digital
    Who Magazine Pacific Magazines Jan 2019 - Jul 2020
    Australia
    I wrote and produced the weekly four-page travel section for Australia's most trusted print and digital brand, WHO Magazine. During this time, I established invaluable relationships with leading travel representatives and brands across the globe to create inspiring and engaging content for the print title. I also planned, wrote and edited the brand's new digital travel vertical, The Travel List, and introduced the value of sustainable travel to WHO’s print and digital platforms.
  • Pacific Magazines
    Senior Writer, New Idea
    Pacific Magazines Nov 2009 - Sep 2012
    Sydney, Australia
    I sourced and wrote exclusive cover stories, profile features on local and international celebrities, real-life stories and investigative feature articles for Australia's top-selling weekly magazine. Topics included news features on social issues such as One Punch violence and women’s issues.
  • Acp Magazines Pte Ltd
    News Editor, New Weekly
    Acp Magazines Pte Ltd Jan 2008 - Nov 2009
    Sydney, Australia
    My role included attending daily news meetings and contributing ideas for stories and cover lines, commissioning staff writers and freelancers, editing copy and writing headlines and introductions. I also wrote news stories, captions in NW house-style and liaised with contacts and contributors in order to bring in exclusive stories.
  • Hello! Magazine
    Feature Writer/Contributor, Hello Magazine
    Hello! Magazine Jul 2006 - Jul 2007
    London, United Kingdom
    As a regular in-house contributor, I interviewed and wrote celebrity profile features on international film, TV, sports and media personalities, reported on red carpet events such as the World Premiere of Casino Royale and the launch of Andrew Lloyd Webber’s Sound of Music. This position also included generating ideas, brainstorming with the Features Editor and undertaking extensive research for major investigative stories across Europe.
  • Gold Coast Bulletin
    Editor, Tuesday Magazine, Gold Coast Bulletin
    Gold Coast Bulletin Jun 2005 - Jun 2006
    I was responsible for re-launching the weekly women’s fashion, lifestyle and features magazine to increase the number of readers within the female 18 to 35 demographic, which we achieved shortly after the launch. My role included feature writing on a range of topics including profile stories on celebrities and high-achieving women, real-life stories, women’s issues, social issues, health, beauty, careers and fashion trend forecasting. As part of my Editorship, I also edited copy, wrote headlines, introductions and captions, generated ideas and commissioned staff and covered (then) Mercedes Australian Fashion Week; L’Oreal Melbourne Fashion Festival and Air New Zealand Fashion Week. I also worked with the advertising department to ensure we balanced commercial responsibilities with editorial integrity.
  • Gold Coast Bulletin
    Journalist, Gold Coast Bulletin
    Gold Coast Bulletin May 1999 - Jun 2005
    As a news reporter, I covered every round from police, business, sport, real estate, entertainment, television and the youth pages. I was also the paper’s style reporter covering major fashion shows and events as well as trend forecasting.Other stories included: Investigative news features on social issues such as drink spiking, female binge drinking, eating disorders and body image.In 2003, I established a weekly social column titled Go Girls with two other young female journalists. The aim was to boost the number of female readers aged between 18 and 30 which was achieved shortly after its launch.

Amy Mills Skills

Journalism Feature Articles Magazines Editorial Newspapers Blogging Copywriting Freelance Writing Storytelling Editing Publishing Creative Writing Writing News Writing Interviewing Skills Travel Writing Pitching Stories Creative Copy Editing Research Social Media Publications Media Relations Communications Creative Content Creation Content Creation Web Content Writing Online Content Creation

Amy Mills Education Details

  • Bond University
    Bachelor Of Communication. Journalism And Public Relations
  • All Saints Anglican School
    All Saints Anglican School
    High School

Frequently Asked Questions about Amy Mills

What company does Amy Mills work for?

Amy Mills works for Woolworths Group

What is Amy Mills's role at the current company?

Amy Mills's current role is Multi-platform journalist, brand storytelling lead and travel writer.

What schools did Amy Mills attend?

Amy Mills attended Bond University, All Saints Anglican School.

What are some of Amy Mills's interests?

Amy Mills has interest in Writing, Morethanaprettyface, Fashion, Yoga, Surfing, Com, Working On My Blog Www, Meeting New People, Pop Culture.

What skills is Amy Mills known for?

Amy Mills has skills like Journalism, Feature Articles, Magazines, Editorial, Newspapers, Blogging, Copywriting, Freelance Writing, Storytelling, Editing, Publishing, Creative Writing.

Who are Amy Mills's colleagues?

Amy Mills's colleagues are Jordan Zhang, Dhaval Patel, Thurgoona Woolies, Sibongile Hlabangane, Christie Everding, Cheryl Sias, Darlene George.

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