• Strategize and execute sales initiatives, customer relationships, and marketing strategies for In-Person Electronic Notarization (IPEN) at EscrowTab.• Educate and create brand awareness for IPEN, leading to increased lender and investor adoption.• Manage and lead a team to drive growth and achieve business objectives.

Bringing together my multi-disciplinary strengths in marketing, media, instructional design, and training, I was promoted to the role of Director, Marketing & Media, where I lead all marketing strategy, contribute to sales strategy, manage budgets, and lead a talented team. The mortgage industry is evolving, and at MERS, we’re leading this evolution. My focus is to advance awareness and understanding among our members of digital mortgages, eNotes, and our product, the MERS® eRegistry. Overseeing all planning and execution of outbound, external-facing content, I manage the public and authenticated website, email marketing, social media, collateral, and all educational and experiential marketing including conferences, events, and panels.With 5,000 members across the US, industry awareness of digital mortgages, as well as showcasing the core benefits of eNotes, is critical. We’ve implemented some revolutionary ideas, which have produced impressive results, including:● Developing and launching an industry-changing initiative—eMortgage Boot Camp. I conceptualized the Boot Camp, bringing together industry experts and panelists as well as sponsors. Thanks to the addition of the Boot Camp, we had a record user conference attendance – the highest in 19 years; we also raised more sponsorship funding than ever before and took the Boot Camp on the road.● Partnering with member companies to host webinars and other initiatives● Establishing the MERS® eRegistry landing page, which my team updates weekly. This is not only a powerful tool for our sales team, but also the standard resource for the industry.● Creating the concept and story for the comprehensive eMortgage video● Branding and launching the MERS® eNote Solutions product, the 1st product launch in the last 14 years● Introducing the use of Salesforce leads and opportunities, setting the governance as well as executing the testing● Transforming the website to accommodate both B2C and B2B audiences

Returning to my roots in training and instructional design in the mortgage industry, I joined MERSCORP Holdings to completely revamp and revitalize how the company approached learning and development. I championed considerable change across the company, including many firsts, which included introducing learning and evaluation metrics, implementing e-learning, and most importantly, shifting the training delivery away from lecture-style towards interactive sessions, with a few of my core contributions including:● Planning, executing, and hosting the regional workshops every year. I assessed learning needs ahead of time to align content with requirements and evaluated learning using the Kirkpatrick methodology● Implementing a learning management system along with accompanying web-based tutorials. This was a first for the company and also provided self-serve training options for our members, significantly reducing training resources needed to deliver the curriculum.● Designing and delivering just-in-time training, e-learning, and live learning opportunities including tutorials, webinars, and workshops

Within this multi-faceted role, I spearheaded product management and marketing, collaborating with a team including the Brand Champion, Art Director, Graphic Designers, Editors, and Copy Editors, as well as the supply chain management department. From A to Z, I helped lead all aspects of a product launch including performing cost benefit analysis, marketing the products across three channels using both a B2B and a B2C approach, and then ensuring their successful sales.My time at Group Publishing allowed me to develop my strength in marketing a multi-product portfolio to diverse customer segments. From writing content and copy to designing the product catalogue, managing inventory, and fostering collaborations with publishing partners, I achieved the following milestones for the company:● Exceeded sales quotas multiple quarters as a result of increasing brand recognition● Developed 2 new brands, in addition to managing major product lines● Partnered with Tyndale, a leading bible publisher, as well as several other publishers to create co-branded and bundled products● Launched 24 new products to market in only 2 years

Following my success in strategically managing learning and development initiatives, and content, I was promoted to the role of Sales and Marketing Product Manager. In this role, I oversaw the development and execution of marketing plans, administering a $1M marketing budget.I collaborated with PR and marketing agencies as well as a media buyer, and successfully guided GMAC Mortgage to rank as the #1 subservicer in the US. My strategy was to position the company as a leading voice in the industry through thought leadership and published bylined articles with noteworthy results including:● Securing 27 placements in industry publications in 2007 alone, generating considerable visibility at an equivalent advertising value of $140K● Contributing to articles published in trade journals such as National Mortgage News, Servicing Management, Mortgage Banking, Secondary Marketing Executive, Scotsman Guide, and many more

Originally joining GMAC Mortgage as a Corporate Trainer, I rapidly advanced to the role of Instructional Designer, where I conceptualized and created learning and development programs that aligned with how employees learned best.This was a particularly high-change and transitional time for GMAC, and I partnered with various business leaders across 4 US-based and 3 international office locations in order to ensure their staff were well trained and equipped with the knowledge and skills to support a variety of corporate growth and innovation initiatives.A few of my proudest achievements from this time include:● Developing and delivering a new leadership development curriculum to approximately 400 leaders company wide. This covered topics ranging from interviewing to performance appraisals and conflict management.● Being one of the core team members to drive the transition to a new servicing system over the course of 18 months. My mandate was to plan the strategy, instructional method, and content needed for proper learning and adoption of the new tool.● Championing a company-wide learning needs assessment. I worked closely with each and every senior manager to identify opportunities to develop their teams’ technical and soft skills. I gathered learning needs for thousands of people, which evolved into customized learning and development paths and plans.● Creating a training program that helped employees understand their own motivating factors, and in turn, demonstrated to managers how they could leverage that information to create productive, high-performance work environmentsIn addition to facilitating the learning for the thousands of employees across the company, I also saved the company hundreds of thousands of dollars by initiating and implementing training-learning, as well as bringing structure to how we managed vendor relationships and kept them accountable.

Conducted in-person training courses and real-time webinars in technology, and job-specific skills for new hires on- and off-site to maximize productivity and ensure adherence to best practices.