Ballooning Nest Eggs helps parents secure their kids’ financial futures by tackling a singular pain point: Parents prefer financial gifts for their kids, but rarely receive them beyond a few discrete life events because asking for money is awkward. For the first time, our patented investment gifting app lets parents corral family and friends to pitch in and grow their kids’ wealth. Corral is the operative word because without a way to subtly ask for financial gifts, most simply avoid the topic, leaving a major resource for growing their kids’ wealth – their network – on the sidelines. Our app spurs financial gifting by engaging Millennials in their favored “currency” – social sharing – while giving financial firms an entirely new, more meaningful way to engage to this coveted demographic. Sign up to join our wait list: www.ballooningnesteggs.comMilestones• App: Recently completed; private Beta test to begin shortly • Approved Canadian patent• Finovate Fall 2018: One of a highly selective cohort of FinTech startups selected to demo live on stage at the world's premiere FinTech innovation conference• Funding: $453,000 raised to date

Highly strategic hands-on consultant who optimizes revenue and builds consumer traction for tech-enabled brands, media companies, and other business sectors, and positions startups to roar "out of the gate" and grow. Overall, I help brands improve their performance in the core areas that "bring home" the money, often at the intersection of monetization and consumer engagement. I can serve as an interim CMO, a business development specialist, or an interim C-suite advisor / tactician for building early-stage startups. My "sweet spot" is client / customer acquisition, partnerships, product development (apps), sponsorships, branded entertainment & content marketing. I have an unusual ability to move quickly between crafting high-level marketing and fine-tuned communications plans, overseeing testing and product development, and managing effective PR, social media, influencer marketing and search / digital advertising campaigns. I also guide pre- and post-launch startups on a host of inter-connected areas needed to suceed (e.g., marketing, product development, investor pitch decks, partnerships, business models, sales presentation), including raising capital. There's nothing like learning from first-hand experience.Specialties: • Consumer marketing • App development (project manager)• Sales, partnerships and other biz dev materials: presentations, websites, outbound communications • Content marketing • Strategic alliances / partnerships • Branding (positioning, messaging, licensing)• Ad sales marketing • Sponsorships/product placements Clients: Federated Media (delivered a new video franchise strategy & concepts to the CEO), BobVila.com (sales presentation template, content-driven sponsorship concepts), Zero Point Zero (oversaw revenue-generation for 2 Emmy-winning TV & web brands (Foodrepublic.com, The Mind of a Chef & MeatEater), NBC Universal, CBS Digital Media, MSG, Food Network, AMC TV, Warner Bros. & MTV Networks.

Taught Intro to Marketing for two semesters.

Ran $250 million department for top cable network, building it into Turner’s largest revenue generator and growing departmental revenue 25-fold. Developed all network sponsorship strategies and platforms; counseled and trained national sales force; secured internal buy-ins; sold sponsorships to clients and agencies; and oversaw execution of all promotions. Represented National Ad Sales to the network and visa versa, and both groups on all cross-divisional deals. Reported to General Sales Manager.Selected to Turner's Emerging Leaders Program. Under my tenure, the department moved up from last place to the #2 in national rankings of TV network Ad Sales Marketing performance in the annual Jack Myers survey of ad executives and senior clients.

Worked closely with 7 NFL Clubs to activate national corporate sponsorships, negotiate deals with NFL Properties and spearheaded grassroots marketing efforts.