Graphic Designer
CurrentAs a Graphic Designer for Athleta, I designed and produced visually compelling email campaigns for the brand's marketing initiatives, utilizing Figma to create on-brand templates and assets. I collaborated closely with the marketing and copywriting teams to ensure cohesive messaging and design across all campaigns. In addition, I managed design files, components, and version control within Figma to maintain consistency across multiple email formats. I translated brand guidelines and visual concepts into polished email designs that aligned with Athleta's aesthetic and customer engagement goals. I also maintained and updated email templates and design libraries to ensure efficient reuse and scalability. By optimizing email layouts for various devices and email clients, I ensured responsive design and high-quality visuals, improving overall campaign effectiveness.