Managing the full-time care of a family member with medical crisis. During this time, I did the most challenging work of my life, stretching the bounds of my empathy-driven communication skills and executive management. Spend my days managing the mental health care matrix, working on communications freelance projects, and looking for my next great professional adventure.

Work on a variety of clients across a wide range of categories including but not limited to: Google, US Cellular, American Greetings, National Geographic Channel, Honest Tea, JetBlue. Focused on integrating teams to help make big ideas come to life. Specialize in two areas in the life of an idea: creation and integration. Work with creative teams to create and refine ideas based on client's needs and measurable key performance indicators. Excel at implementing best practices in social, public relations and event based disciplines. Typically asked to participate in client work during a time of great focus for the client, either in the effort to acquire an account, grow the account or help execute an idea during a time of a client's great need … excelling in the fine art of fire drills.

Served as the connective tissue between the social, PR and creative departments woking on accounts such as Google, Tropicana, Capital One, Adidas, Panera Bread and Tommee Tippee. Developed creative digital solutions based on strategic insight and online consumer behavior. Reviewed creative executions to ensure effective digital integration and social soundness.

Launched and managed Facebook and Twitter platforms for Panera Bread and was responsible for the content, strategy and execution of all social activities. Led the management efforts and communication during a period of “social crisis” for the brand when consumers revolted over a change in a favorite product. Led the year-long development of a digital product for Tommee Tippee, a baby feeding brand.

Led and managed the Massachusetts Office of Travel and Tourism account. Was responsible for the account planning and implementation of media relations to help support the state’s tourism industry. Assisted in media relations and strategic presentations to help gain awareness for the Governor’s support of the industry. Introduced social media to the office and laid the groundwork for the implementation of the state’s tourism industry’s first social efforts. Provided media training for state spokespeople.

Managed the regional media relations efforts for TJX brands. Acted as a spokesperson for Marshalls, conducting local media interviews. Wrote press materials including client quotes, press releases, advisories and company statements.

Managed the regional media relations efforts for TJX brands. Acted as a spokesperson for Marshalls, conducting local media interviews. Wrote press materials including client quotes, press releases, advisories and company statements.

Spearheaded media relations efforts for clients such as Sealy, Swiss Army Victorinox, Marshalls and the Massachusetts Office of Travel and Tourism.

Assisted in public relations efforts for Sealy, Stanley Tools and PF Flyers.