• Provide complex communications consultation, communications planning, implementation, and recommend solutions for Medicare and Medicaid Kaiser Permanente marketing and communications programs and projects to meet organizational brand, reputation, and growth goals.• Manage marketing campaigns and communications to support sales and brokers, marketing, product promotion, member acquisition, and retention through various channels such as print, social media, event promotion, email, and… Show more • Provide complex communications consultation, communications planning, implementation, and recommend solutions for Medicare and Medicaid Kaiser Permanente marketing and communications programs and projects to meet organizational brand, reputation, and growth goals.• Manage marketing campaigns and communications to support sales and brokers, marketing, product promotion, member acquisition, and retention through various channels such as print, social media, event promotion, email, and direct mail. • Implement communications plans and tactics to fulfill the strategic growth and goals of the overall marketing and corporate communications program for Kaiser Permanente brand. • Write, edit, and proofread all prospective, new member marketing materials, and member and broker communications including federally mandated collateral. Ensure content is consistent with Kaiser Permanente brand in terms of tone, manner, and messaging and meets department compliance, quality, and accuracy standards and meets requirements as prescribed by the Centers for Medicare & Medicaid Services. • Create and manage Medicare website shopping experience for prospective Kaiser Permanente members including creative development with art directors and copywriters. • Manage the Kaiser Permanente Thriving After 60 program which supports the changing health and wellness needs of the 60+ community through monthly events, a Thriving After 60 website, and Facebook page. Show less

• Developed and implemented all marketing and internet marketing campaigns for Medicare/Medicaid health care consultancy, including the direct supervision of the marketing, web development, and graphics teams.• Wrote and developed marketing pieces including html emails, brochures, advertisements, and conference materials.• Coordinated speaking and exhibiting opportunities for HDE executives at health care conferences throughout the United States.• Wrote SEO dependent web content… Show more • Developed and implemented all marketing and internet marketing campaigns for Medicare/Medicaid health care consultancy, including the direct supervision of the marketing, web development, and graphics teams.• Wrote and developed marketing pieces including html emails, brochures, advertisements, and conference materials.• Coordinated speaking and exhibiting opportunities for HDE executives at health care conferences throughout the United States.• Wrote SEO dependent web content. Managed pay-per-click advertising program with Google, including the creation of campaigns, ad groups, keywords, and ads.• Tracked and analyzed competitor branding and marketing efforts. Maintained and organized reference materials from competitors.• Directed recruiting and interviewing for marketing, web development, and design staff. Show less

• Responsible for entering, maintaining, and adjusting multiple areas of the Marco promotional products website interface, including the creation of new web pages using html coding. • Prepared weekly and monthly reports on status of pay-per-click Google campaigns using Google Adwords, Analytics, and Omniture.• Assisted Ecommerce Coordinator with email marketing campaigns, including the maintenance of client email database.• Adjusted and maintained SEO dependent website… Show more • Responsible for entering, maintaining, and adjusting multiple areas of the Marco promotional products website interface, including the creation of new web pages using html coding. • Prepared weekly and monthly reports on status of pay-per-click Google campaigns using Google Adwords, Analytics, and Omniture.• Assisted Ecommerce Coordinator with email marketing campaigns, including the maintenance of client email database.• Adjusted and maintained SEO dependent website content.• Completed product set-up and confirm accuracy of details for all new products.• Prepared, uploaded, & cataloged all new & replacement web images.• Performed functionality testing of new & existing website features.• Responsible for writing all web copy, including product information and website categories. Show less