Amy Pearson Email & Phone Number

Washington, Dc

Responsible for ensuring universal access to digital APA properties and validating optimal user experiences across all APA touchpoints.Works with the Office of General Counsel (OGC) to determine association-wide content accessibility standards, and ensures they are met by developing processes and documentation to support them.Defines desired outcomes resulting from positive UX and develop KPIs to measure and track these outcomes.Designs test plans for new UX experiences, manages the testing of products and experiences, and makes recommendations for improvementsDefines desired outcomes resulting from positive UX and develop KPIs to measure and track these outcomes.Develops training materials for staff and provides feedback and guidance to improve UX and accessibility.

Washington, Dc

Work with APA Publications and Databases staff to develop and deploy materials for both print and database commercial products. Work with staff to develop online tutorials for APA Style and related blog. Designed APA Trustmark and corresponding web and exhibit materials for the Publish Trust project and Publish Trust Framework. Participated in APA Trust Lab and related projects. Work with APA Books on development of new products and services.

Washington, Dc

Developed custom project tracking system to manage web project requests submitted by staff, worked with programmers to create a dynamic content management system for commercial products, designed custom online reports to track project submissions, deadlines, and costs, and managed team of staff and consultants.

Washington, Dc

Managed websites for APA and Magination Press, including the development and design of sites within the Association. Designed pages, banner ads, and sites for both commercial online products and public information. Assisted in troubleshooting access issues to secured sites, solving them, and corresponding with both APA Members and the general public.

Washington, Dc

Created and updated web pages, designed interface for Computer-Based-Training program, created print advertisements for publication in professional journals. Also created instructional aids, promotional brochures, and printed materials for PsycINFO, specializing in psychological abstracts.

Washington, Dc

Assisted in budget preparation, updating production spreadsheets, and communicating goals and decisions of management to the staff. Created a training program for production staff to streamline production and become multi-functional within a pre-determined timeframe.

Designed, developed, and coded websites and intranets, optimized client-provided graphics, and provided feedback and guidance regarding usability and user experience for a variety of clients.

Washington, Dc

Designed and developed public and private websites for members, worked with IT to transition site to an in-house content management system, and maintained/coded content for special groups and members. Provided consultation regarding usability guidelines, statistics, and special projects.

Bethesda, Md

Designed proofs of various types of forms, stationary, and logos for clients, and edited materials for publication. Managed the Accounts Receivables, order entry, and data processing.

Frederick, Md

Created and edited radio commercials for a variety of businesses for radio station WZYQ (a.k.a. Z104). Prepared Public Service Announcements for radio stations WZYQ and WQSI. Helped create and write a pilot for a new cable television program for Frederick Cable Vision.