As a Brand & Content Strategist at a leading advertising & creative production consultancy, I specialize in creating, strategizing and ultimately optimizing content across a series of services, industries, and verticals. My role is multifaceted, encompassing strategy development, content creation, and digital content solutions.Incorporating industry trends and emerging technologies to introduce innovative content solutions, in this position I work with a small team of marketing professionals to drive revenue for the business.

Content marketing manager, content strategist, PR + campaigns, brand development + strategy, SEO writing, journalist, web copy, email campaigns, social media strategy, script writing, high-level website design, course development, ghostwriter, columnist.2024 CLIENTS:Aera home diffusion; email campaigns and flows; boiler plate; content creation for PDP2023 CLIENTS:Mt.Joy, Content Marketing & Strategy, SEO Writing, Editorial Direction, Develop internal processes for contentActive Digital, Brand & Naming Conventions, Edit/Write Product launch pitch deck, Copywriting True Brands, website & email marketing campaigns audit Wunderground, PR campaign for new airport pop-up2022 CLIENTS:Wunderground Coffee, Content Marketing & Strategy ManagerRoundGlass, script writer & content creation, Meditation Collective/Content StudioEvia Events, Content marketing: overall strategy, funnels, ads, campaign creation, blog, social mediaMindBodyGreen, Freelance writerhttps://newsletter.amy-pennington.com/, SubstackSasquatch Books, author (Tiny Space Gardening, pub date: March 1 2022)Link Design Group, authored press releases2021 CLIENTS:MindBodyGreen, Freelance writerAllrecipes.com, Freelance writerpatientMoon Wellness Marketing, wellness marketing writer & senior strategist Inner Sound International, book proposal + pitchhttps://newsletter.amy-pennington.com/, SubstackSasquatch Books, author (Tiny Space Gardening, pub date: March 1 2022)2020 CLIENTS:ORCA HR Solutions, executive biosSeattle Times, columnistMCW Events, Social Media ManagerLink Design Group, web copy & branding packageInner Sound, website hierarchy, book proposalNaturalHealers.com, contributing writerMCW Events/Swedish Hospital - community outreach program - Heart for HealthSusan Davis, memoir editing and storytelling supportMark Ryan Winery, web copy & branding package

Responsible for the development of the strategic framework of C+C’s integrated marketing and communications plan to build awareness, reputation and engagement across owned, paid, earned, and shared media.

Content Marketing - Social Media Manager - Media Producer Create content marketing calendarDevelop enews content + strategySocial media - captions, strategy, schedule create short video content, concept video content & strategy + scheduleWebsite - updates and original blog posts/articlesManage CRM for digital marketingEncoding and live streaming events, QC, webcast

Writer on content team. Write & develop online courses & promo materials with teachers, copywriting for web, create internal processes, edit/write audio scripts & content marketing: social media, newsletter copy, push notifications. https://roundglass.com/living/people/amy-pennington/profile

Audit, create, and strategize content creation and marketing initiatives for D2C retail brand in the wellness space, focused on adaptogenic beverages. Acting Head of Marketing & Editorial Director, creating a bridge to ft staff to be added as we improve and meet revenue expectations. Directly responsible for email marketing (concept, writing, designing, publishing, sending, analyzing), paid ads, nurture campaigns, PR, and basic Shopify updates. Hired, managed team of writers, creating briefs, deadlines, and line editing.In first quarter owning email revenue, doubled total email revenue Q/Q by 99%. Increased (existing) email flow revenue by 32% and email campaign revenue by 144%. Grew email subscriber list 66% through partner marketing and nurture campaigns. New subscribers have 30-day overall open rate of of 55.41% and 19% are "very engaged" customers.Increased average post engagement across 4 channels: up 142%from 4.31%.

Published articles in Seattle Times, Seattle Magazine, Sunset Magazine, Allrecipes.com, SIP Northwest, Edible Seattle, Martha Stewart Whole Living, Crosscut.com, ParentMap and more.Copywriting for Allrecipes.com, Limeade, amy-pennington.comBrand Ambassador: Swanson's Nursery, SodaStream, HomeDepot

Urban Farming business - we build, plant & tend edible gardens for Seattle residential homes. As an administrator, I procure and retain clients for urban farming business - primary point of contact for all projects. Over ten years, I have kept the business relevant, garnering local and national press at regular intervals.

Urban Pantry: Tips & Recipes for a Thrifty, Sustainable & Seasonal Kitchen - APRIL 2010Apartment Gardening: Plants, Projects, and Recipes for Growing Food in Your Urban Home - MARCH 2011Apples: From Harvest to Table - SEPTEMBER 2013Fresh Pantry: Eat Seasonally, Cook Smart & Learn to Love Your Vegetables - APRIL 2014Salad Days: Boost Your Health & Happiness with 75 Simple, Satisfying Recipes for Greens, Grains, Proteins and More - APRIL 2017

Marketing + Development Team- project manage new website design + build- create online process for file & calendar sharing- build, create & implement messaging & process for all social media - promote events - manage team of volunteers

Matching homeowners (with garden space) to gardeners (with experience) is the perfect solution for cultivating both food production and community - anyone can do this on www.urbangardenshare.org

Create and execute marketing campaigns based on market research, company financial goals & reinforcement of core values and brand. Communicated strategies across multiple businesses. Project manager for all web design, content + newsletter. Executive assistant to Tom Douglas - scheduling, public appearances, etc.