Who is Amy Pennington? Overview
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Amy Pennington is listed as Brand and Content Strategist at APR, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Amy Pennington.
Amy Pennington previously worked as Brand & Content Strategist at Advertising Production Resources (Aka Apr Consulting) and Content Marketing + Brand Strategy / Writer at Amy Pennington, Llc. Amy Pennington studied at University Of Washington.
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APR
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Profile bio
About Amy Pennington
As a content marketing and brand strategy writer, I help brands achieve engagement and loyalty for their target audience through effective and meaningful copywriting, content marketing, media relations, event activations, and partner marketing. I have over 20 years of experience working in various industries for both B2B and B2C/DTC organizations, and I am proficient in SEO writing, editorial direction, web design, course development, and ghostwriting.I am a writer and storyteller at heart, creating magic with words and some occasionally used, and cleverly placed emojis. Long form and short form — I can go either way — and I believe it's ultimately about speaking to people in a way that resonates. I have excellent business intuition and I can crystallize and distill the heart of a brand or company into compelling and persuasive copy that gets to the heart of a message in the fewest number of characters possible, promising to catalyze action.As a creator, I work in multimedia content production producing script writing for TV, radio, print, and online platforms. I work across several platforms to leverage ai. I am always ready to build the business with full enthusiasm and creativity.I am curious — gently pushing boundaries when the outcome serves a brand at large. I have told a lot of stories, written a lot of taglines, headlines, captions, subject lines, email campaigns, paid ad scripts, and ux copy. When I work for you, I am genuinely invested in the business and its goals.
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17 roles · 27 years
Amy Pennington work experience
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Brand & Content Strategist
CurrentAs a Brand & Content Strategist at a leading advertising & creative production consultancy, I specialize in creating, strategizing and ultimately optimizing content across a series of services, industries, and verticals. My role is multifaceted, encompassing strategy development, content creation, and digital content solutions.Incorporating industry trends and emerging technologies to introduce innovative content solutions, in this position I work with a small team of marketing professionals to drive revenue for the business.
Mar 2024 - Present
Content Marketing + Brand Strategy / Writer
CurrentContent marketing manager, content strategist, PR + campaigns, brand development + strategy, SEO writing, journalist, web copy, email campaigns, social media strategy, script writing, high-level website design, course development, ghostwriter, columnist.2024 CLIENTS:Aera home diffusion; email campaigns and flows; boiler plate; content creation for PDP2023 CLIENTS:Mt.Joy, Content Marketing & Strategy, SEO Writing, Editorial Direction, Develop internal processes for contentActive Digital, Brand & Naming Conventions, Edit/Write Product launch pitch deck, Copywriting True Brands, website & email marketing campaigns audit Wunderground, PR campaign for new airport pop-up2022 CLIENTS:Wunderground Coffee, Content Marketing & Strategy ManagerRoundGlass, script writer & content creation, Meditation Collective/Content StudioEvia Events, Content marketing: overall strategy, funnels, ads, campaign creation, blog, social mediaMindBodyGreen, Freelance writerhttps://newsletter.amy-pennington.com/, SubstackSasquatch Books, author (Tiny Space Gardening, pub date: March 1 2022)Link Design Group, authored press releases2021 CLIENTS:MindBodyGreen, Freelance writerAllrecipes.com, Freelance writerpatientMoon Wellness Marketing, wellness marketing writer & senior strategist Inner Sound International, book proposal + pitchhttps://newsletter.amy-pennington.com/, SubstackSasquatch Books, author (Tiny Space Gardening, pub date: March 1 2022)2020 CLIENTS:ORCA HR Solutions, executive biosSeattle Times, columnistMCW Events, Social Media ManagerLink Design Group, web copy & branding packageInner Sound, website hierarchy, book proposalNaturalHealers.com, contributing writerMCW Events/Swedish Hospital - community outreach program - Heart for HealthSusan Davis, memoir editing and storytelling supportMark Ryan Winery, web copy & branding package
Aug 2007 - Present
Marketing Manager, Contract
Responsible for the development of the strategic framework of C+C’s integrated marketing and communications plan to build awareness, reputation and engagement across owned, paid, earned, and shared media.
Jan 2024 - May 2024
Marketing Director
Content Marketing - Social Media Manager - Media Producer Create content marketing calendarDevelop enews content + strategySocial media - captions, strategy, schedule create short video content, concept video content & strategy + scheduleWebsite - updates and original blog posts/articlesManage CRM for digital marketingEncoding and live streaming events, QC, webcast
Jul 2007 - Sep 2023
Writer (Multimedia)
Writer on content team. Write & develop online courses & promo materials with teachers, copywriting for web, create internal processes, edit/write audio scripts & content marketing: social media, newsletter copy, push notifications. https://roundglass.com/living/people/amy-pennington/profile
May 2021 - Jun 2023
Content Marketing & Strategy Manager
Audit, create, and strategize content creation and marketing initiatives for D2C retail brand in the wellness space, focused on adaptogenic beverages. Acting Head of Marketing & Editorial Director, creating a bridge to ft staff to be added as we improve and meet revenue expectations. Directly responsible for email marketing (concept, writing, designing, publishing, sending, analyzing), paid ads, nurture campaigns, PR, and basic Shopify updates. Hired, managed team of writers, creating briefs, deadlines, and line editing.In first quarter owning email revenue, doubled total email revenue Q/Q by 99%. Increased (existing) email flow revenue by 32% and email campaign revenue by 144%. Grew email subscriber list 66% through partner marketing and nurture campaigns. New subscribers have 30-day overall open rate of of 55.41% and 19% are "very engaged" customers.Increased average post engagement across 4 channels: up 142%from 4.31%.
Jul 2022 - Feb 2023
Journalist
Published articles in Seattle Times, Seattle Magazine, Sunset Magazine, Allrecipes.com, SIP Northwest, Edible Seattle, Martha Stewart Whole Living, Crosscut.com, ParentMap and more.Copywriting for Allrecipes.com, Limeade, amy-pennington.comBrand Ambassador: Swanson's Nursery, SodaStream, HomeDepot
Apr 2004 - Dec 2022
Owner
Go Go Green Garden
Urban Farming business - we build, plant & tend edible gardens for Seattle residential homes. As an administrator, I procure and retain clients for urban farming business - primary point of contact for all projects. Over ten years, I have kept the business relevant, garnering local and national press at regular intervals.
Jul 2007 - Sep 2022
Author
Mountaineers Books, Sasquatch Books, St. Martin'S Griffin
Urban Pantry: Tips & Recipes for a Thrifty, Sustainable & Seasonal Kitchen - APRIL 2010Apartment Gardening: Plants, Projects, and Recipes for Growing Food in Your Urban Home - MARCH 2011Apples: From Harvest to Table - SEPTEMBER 2013Fresh Pantry: Eat Seasonally, Cook Smart & Learn to Love Your Vegetables - APRIL 2014Salad Days: Boost Your Health & Happiness with 75 Simple, Satisfying Recipes for Greens, Grains, Proteins and More - APRIL 2017
Apr 2010 - Apr 2022
Volunteer
Marketing + Development Team- project manage new website design + build- create online process for file & calendar sharing- build, create & implement messaging & process for all social media - promote events - manage team of volunteers
Mar 2019 - Jul 2020
Volunteer
Mar 2019 - Feb 2020
Founder
Matching homeowners (with garden space) to gardeners (with experience) is the perfect solution for cultivating both food production and community - anyone can do this on www.urbangardenshare.org
Mar 2009 - Mar 2016
Adjunct Professor
Bastyr University & Seattle Culinary Academy
2009 - 2011
~2 yrs
Producer, In The Kitchen With Tom & Thierry On 97.3 Kiro
Feb 2004 - Jul 2009
Marketing Manager
Create and execute marketing campaigns based on market research, company financial goals & reinforcement of core values and brand. Communicated strategies across multiple businesses. Project manager for all web design, content + newsletter. Executive assistant to Tom Douglas - scheduling, public appearances, etc.
May 2001 - Jul 2007
Event Marketing
2000 - 2001
~1 yr
2 education records
Amy Pennington education
Education record
University Of Washington
Education record
Pace University
FAQ
Frequently asked questions about Amy Pennington
Quick answers generated from the profile data available on this page.
What company does Amy Pennington work for?
Amy Pennington works for APR.
What is Amy Pennington's role at APR?
Amy Pennington is listed as Brand and Content Strategist at APR.
Where is Amy Pennington based?
Amy Pennington is based in Seattle, Washington, United States while working with APR.
What companies has Amy Pennington worked for?
Amy Pennington has worked for Apr, Advertising Production Resources (Aka Apr Consulting), Amy Pennington, Llc, C+C | All About The Good, and Evia Events.
How can I contact Amy Pennington?
You can use AeroLeads to view verified contact signals for Amy Pennington at APR, including work email, phone, and LinkedIn data when available.
What schools did Amy Pennington attend?
Amy Pennington studied at University Of Washington.
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