Amy Posey

Amy Posey Email and Phone Number

Senior Marketing Manager at The Bradford Hammacher Group @ The Bradford Hammacher Group
Amy Posey's Location
Jacksonville, Florida, United States, United States
Amy Posey's Contact Details

Amy Posey personal email

n/a
About Amy Posey

Seasoned marketing professional with 25 years of experience in B2C marketing and team leadership.I have a proven track record of growing sales and ROI through print and online marketing efforts. I am also an advocate for my team in training and mentoring and can bridge cross functional teams in an organization. I believe that kindness, taking ownership and making a difference are key drivers to turn strategy into success.

Amy Posey's Current Company Details
The Bradford Hammacher Group

The Bradford Hammacher Group

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Senior Marketing Manager at The Bradford Hammacher Group
Amy Posey Work Experience Details
  • The Bradford Hammacher Group
    Senior Marketing Manager
    The Bradford Hammacher Group Apr 2022 - Present
    United States
    Marketing Management• Manage $4 million new client acquisition advertising budget.• Build and execute multi-channel marketing strategies including direct mail, new customer acquisition, email marketing, social media marketing and Facebook advertising.• Ensure marketing efforts are implemented cost-effectively to achieve desired business goals and targets.• Monitor competitors, changes in the industry and changes in the marketing environment to shape and direct future marketing campaigns.• Work with the research and analysis team and outside agencies to gather customer data to enhance marketing efforts (surveys, customer profile reports, data modeling, marketing research). • Analyze marketing campaign results and data to identify problems and expansion opportunities quickly. Use data analysis to direct cross-channel marketing campaigns.• Experienced in managing complex projects involving both internal and external stakeholders. Provide feedback and direction daily to both internal and external groups.• Experienced in working on projects with quick turnaround times, as well as managing multiple projects at the same time.• Experienced in nurturing business relationships. • Experienced in managing and mentoring Assistant Marketing Managers and Marketing Associates.Digital Marketing• Manage Facebook advertising strategy to maximize sales – includes management of product lineup in advertising queue, recommendations for ROI and A/S targets, management of key metrics and data analysis. Provide direction and feedback to web team on advertising development and ad placement.• Create social media content for company Facebook home page, Instagram and Twitter. Includes image creation in Canva and post loading in Hootsuite.• Work with web team partners to enhance consumer web experience through continuous optimization of product page content, graphics and web copy for SEO.
  • The Bradford Hammacher Group
    Marketing Manager
    The Bradford Hammacher Group Jul 2008 - Apr 2022
    Jacksonville, Florida Area
  • The Bradford Group
    Media Manager
    The Bradford Group Jul 2002 - Jun 2008
    Jacksonville, Florida Area
  • The Bradford Group
    Product Manager
    The Bradford Group Apr 2001 - Jun 2002
    Greater Chicago Area
  • The Bradford Group
    Assistant Product Manager
    The Bradford Group Apr 2000 - Mar 2001
    Greater Chicago Area
  • The Bradford Group
    Marketing Associate
    The Bradford Group Jun 1999 - Mar 2000
    Greater Chicago Area

Amy Posey Skills

Direct Marketing Marketing Strategy Customer Acquisition Email Marketing Segmentation Product Marketing Multi Channel Marketing Advertising Mobile Marketing Management Marketing Market Research Market Planning Digital Marketing Integrated Marketing Online Marketing Sem Media Planning Budgeting Forecasting Social Media Strategic Marketing Brand Management Marketing Management Brand Strategy P&l Management Scorecard Management Cross Functional Team Leadership B2c Marketing Inventory Management Project Management Direct Mail Marketing Print Advertising New Customer Acquisitions A/b Testing Customer Segmentation Strategy Customer Journey Mapping Web Analytics Trend Analysis Roi Optimization Ltv New Market Expansion Conversion Optimization Google Pla Media Buying Brand Licensing

Amy Posey Education Details

Frequently Asked Questions about Amy Posey

What company does Amy Posey work for?

Amy Posey works for The Bradford Hammacher Group

What is Amy Posey's role at the current company?

Amy Posey's current role is Senior Marketing Manager at The Bradford Hammacher Group.

What is Amy Posey's email address?

Amy Posey's email address is ap****@****ltd.com

What schools did Amy Posey attend?

Amy Posey attended University Of Florida, Illinois State University, Illinois State University.

What are some of Amy Posey's interests?

Amy Posey has interest in Education.

What skills is Amy Posey known for?

Amy Posey has skills like Direct Marketing, Marketing Strategy, Customer Acquisition, Email Marketing, Segmentation, Product Marketing, Multi Channel Marketing, Advertising, Mobile Marketing, Management, Marketing, Market Research.

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