Senior Marketing Manager
CurrentMarketing Management• Manage $4 million new client acquisition advertising budget.• Build and execute multi-channel marketing strategies including direct mail, new customer acquisition, email marketing, social media marketing and Facebook advertising.• Ensure marketing efforts are implemented cost-effectively to achieve desired business goals and targets.• Monitor competitors, changes in the industry and changes in the marketing environment to shape and direct future marketing campaigns.• Work with the research and analysis team and outside agencies to gather customer data to enhance marketing efforts (surveys, customer profile reports, data modeling, marketing research). • Analyze marketing campaign results and data to identify problems and expansion opportunities quickly. Use data analysis to direct cross-channel marketing campaigns.• Experienced in managing complex projects involving both internal and external stakeholders. Provide feedback and direction daily to both internal and external groups.• Experienced in working on projects with quick turnaround times, as well as managing multiple projects at the same time.• Experienced in nurturing business relationships. • Experienced in managing and mentoring Assistant Marketing Managers and Marketing Associates.Digital Marketing• Manage Facebook advertising strategy to maximize sales – includes management of product lineup in advertising queue, recommendations for ROI and A/S targets, management of key metrics and data analysis. Provide direction and feedback to web team on advertising development and ad placement.• Create social media content for company Facebook home page, Instagram and Twitter. Includes image creation in Canva and post loading in Hootsuite.• Work with web team partners to enhance consumer web experience through continuous optimization of product page content, graphics and web copy for SEO.
