Amy Qu Email & Phone Number

Singapore

新加坡 新加坡

Market Strategy and Digital Innovation: Spearheaded digital marketing initiatives for the Chinese market, including Programmatic Advertising, Influencer Marketing, and China SEM, direct buying on China media platforms (e.g., OTAs), and comprehensive social media management to help client enhance brand awareness and customer engagement. Client Education and.

Singapore, Singapore

• Audit Engagements: Played a key role in executing comprehensive audit engagements for a diverse portfolio of clients in the retail and beauty industries. Ensured timely and accurate completion of audit reports by.
• Relationship Management: Maintained open communication channels with clients to address inquiries, resolve issues, and provide updates on audit progress. Fostered collaboration with internal cross-functional teams.

Singapore

• Stakeholder Management: Prepared materials and analysis for the meeting with management, vendors and other key stakeholders to manage the expectation on the processes and prospects.
• Process Improvement: Using VBA to automate repetitive step in the process and shorten whole processing time significantly. Participated in the group-wide process digitization initiative and reviewed critical operation.
• Data Structuring and Analysis: Structured the data using macro and internal database management tools for the digitization processes, analyzed the dataset to provide insights and guidance to enhance the operation.

中国 上海市

• Market Research: Assisted in omni-channel research and analysis, including channel development and pattern, shopper research, social e-commerce, etc., and completed 5 reports.
• Data Analysis: Completed 3 data-oriented strategy analysis to promote the digital strategy implementation of new product research and development, channel distribution and market promotion of e-commerce individual care.
• Social Media Platform Operation: Assist in content marketing channel, marketing research and scene optimization, such as Bilibili, Red, and Weibo to provide a basis for cooperation between other departments and content.

新加坡

• Marketing Campaign Design: Independently organized 6 monthly marketing promotion campaign on e-commerce platform (Lazada & Shopee). Derived marketing plan by negotiate with e-commerce team on critical matters including.
• Social Media Platform Maintenance: Managed company’s PR channel, including Facebook, with evaluating, planning and monitoring social media platform on contents and campaign ideas.
• Relationship Management: Followed up with over 100 customer enquiries and administrative matters covering sales, pricing, product details and fulfillment. Optimized order fulfillment SOP by coordinating with various.
• Data Analysis: Collected and analyzed SAP-related sales data and support activities, including sales performance, category operation and pricing management to monitor sales and help sales team work more efficiently.

新加坡

• Business Analysis: Performed due diligence on developer in a 2-million-dollar funding projects for Japanese residential and commercial properties. Evaluated the cashflow and financial return and consolidated the.
• Market Research: Researched on differences for digital and traditional banking industry including payment and transaction process in an acquisition project of a Chinese Open Banking software. Provide market research.