Amy Reda Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

Lausanne, Ch

- Generate demand in the espresso category by communicating the consumer trends & development, and premium positioning of Nespresso- Enhance brand visibility and machine assortment, while building strong relationships with store management and sales associates- Develop new business by assessing potential clients and acquiring independent accounts - Oversee all aspects of account management, including order fulfillment, credit account status, training, fixture install opportunity, and demonstrations- Identify and implement POSM in high potential outlets for Nespresso, working with corporate sales and marketing from creation to execution- Ensure shelf presence of all SKU’s listed by key accounts, negotiate assortment at independent accounts- Manage demonstration activities, liaise with demo agency for recruitment, planning, training, coaching of in-store demonstrators, and review and assess demonstrators according to Key Performance Indicators- Manage machine stock in stores to ensure optimum assortment and supply

Bakersfield, Ca, Us

- Control over 220+ accounts that are cycled through on a three week basis- Manage up to 6 employees to ensure the success of in store demonstrations, promotional events and proper merchandising- Expand existing accounts through offering incentive programs- Present the client with the best possible way to maximize their sales through product display- Monitor competitors strategies and implement appropriate actions for a positive outcome- Proper placement of POS material and tracking of its success- Hire and manage demo team in the Western Washington area- Assist sales department in establishing new accounts- Project Manager for dressing rollout in Albertsons and QFC- Associate Editor for The Merchandiser, the monthly company newsletter, managing 8 staff writers- Trainer for the West Coast team- Won multiple awards recognizing high achievement

Bachelor Of Arts, Latin American Studies, Spanish & Portuguese Studies

Education record