• Developed and executed a comprehensive marketing strategy to increase awareness and drive adoption of virtual healthcare services among parents of college students.• Managed multi-channel campaigns across digital, social media, email, and events to boost membership sign-ups, tracking and adjusting tactics based on performance metrics.• Built and maintained relationships with university administrators, parent associations, and influencers to extend service reach.• Collaborated with external partners to create co-branded initiatives and sponsorship opportunities, enhancing brand visibility.• Monitored KPIs and provided regular reports, leveraging insights from analytics tools to optimize campaigns and drive growth.• Recruited, managed, and worked closely with student ambassadors to promote Campus MedShield across campus, increasing brand presence and membership sign-ups.

• Developed a marketing strategy and promotional plan for NDLI program targeting NGOs, humanitarian, and conservation professionals.• Conducted market research to identify key audiences and tailor messaging to maximize impact.• Analyzed metrics related to social media, email, website, clicks/engagements, and registrations.• Increased registrations by 5,625% and 3,050% for 2 out of 3 leadership online courses.• Ran ads on ICTWorks, DevX, Development Aid, and Society for International Development. • Increased Facebook organic clicks by 43.9K%, IG content interactions by 339.4%, and LinkedIn organic clicks by 62.55%.• Orchestrated email marketing campaigns with 10,000+ subscribers, increasing click rates by 3%.

• Provided guidance on marketing and communication strategies and worked with executive leaders.• Onboarded and trained staff members on Mighty Platform.• Established community framework, content plan, and project plan.• Advised on existing strategies to create brand awareness of Multiplying Good and Jefferson Awards.• Created documentation on live event production and processes, including content, video production, and marketing assets.

• Directed marketing strategy and roadmap and managed a $1.5M budget.• Recruited, trained, and expanded team from 1 to 7 direct reports and oversaw 10+ contractors.• Oversaw partnerships with 25 media partners and 10 corporate partners.• Formulated and executed a rebranding strategy and promotional plan for 2019 rebranding.• Secured new national partnerships based on mission.• Orchestrated a 2023 MarTech strategic overhaul with Deloitte Digital Consulting.• Directed production and creative strategy for 49th-51st Jefferson Award Ceremonies.• Led 2022 50th Anniversary campaign, achieving a 25% donation increase and a remarkable 75% boost in online viewership.

• Led a creative overhaul across channels, including website, social, email, print, swag, and events.• Measured KPIs such as event registration numbers, increase in contacts in CRM, and donations.• Achieved a 200% increase in email open rates with cadence and use of Campaign Monitor.• Produced social media campaigns, direct mailers, blog posts, monthly email newsletters, flyers, and brochures for trade shows and doctor’s offices.• Launched 5th birthday fundraising campaign in 2019, achieving a 60% YOY revenue increase.• Enhanced website UX and SEO, increasing pageviews by 40% and event registrations.

• Pitched creative concepts.• Collaborated to generate content for social media, website, and emails, increasing purchases.• Compiled brand assets to enhance engagement across Atomic Ranch, Cottages and Bungalows, and American Farmhouse Décor.• Authored content for website, emails, and social media to support engagement.

• Created all recipes and a SEO-focused blog content, increasing pageviews from 0 to 7K per month.• Grew followers to 1,000+ on Instagram and achieved 50K pageviews on Pinterest.

• Led advertising, special events, and marketing programs.• Supervised marketing and special events coordinator.• Managed a $1M program budget.• Orchestrated 4 large-scale events per month attended by 10K-20K people.