Amy Richardson Email & Phone Number

London, England, United Kingdom

Establishing, implementing and continually evolving INKEY's Creative Operations function from the ground up: - A diverse & multi-faceted role within the business; overseeing all creative operations, resource management, team leadership, content production & long-term planning. - Building out the team in partnership with the Creative Director, ensuring structure, talent and skill-set align to business requirements/needs. - Day-to-day management of the Creative Team across all creative briefs, servicing every department across the business including: INKEY owned channels (social, DTC, Email, Paid), Trade, Product, Education, Brand & Marketing. - Linchpin between the Creative Team and all departments across the business. - Complete overhaul of existing systems and software: rolling out new briefing and resourcing tools, a new DAM tool, re-organising all brand assets/ content, as well as rolling out a new design platform and content storage solution. - Strengthening brand equity and improving quality of creative output, by implementing processes that enable better briefing and more efficient outputs. - Continual process improvement - particularly around briefing and creative lead times. Empowering teams and providing clear leadership, autonomy and prioritisation. - Trafficking all briefs across Content, Design and Copy, managing freelancers where necessary. - Facilitating Project Management and taking the reins on high-level, longer-term planning. - Co-Founder and CEO Stakeholder Management & alignment.

London, England, United Kingdom

- Project leadership on a Converse x Liverpool FC collaboration against an aggressive timeline.- Linchpin between stakeholders and project teams to keep deliveries on track; including client, external production agency, creative teams & freelance support, as well as Photographer, Director, Designer, Copywriters.- Tight scope management and cost tracking, whilst maintaining client relationship and respecting inherited scope/costs/timings. Identified key process and operational improvements as part of project wash-up

London, England, United Kingdom

- Oversaw and led multiple client projects; mentoring, empowering and motivating Producers to deliver brilliant creative work and be a respected partner to teams - Drove delivery excellence, ensuring that the highest standards of creativity and craft were always upheld, challenging briefs as they came in and the process of how we approach our response - Supported VCCP and Girl&Bear management on new business pitches

London, United Kingdom

· In collaboration with the Creative Director, I ran the Burberry Beauty division within the Creative Media Department, overseeing all creative programs of work from briefing through to final delivery.· Work-streams include; Campaigns/Content, Digital, Packaging, Product Design, Social and Events.· Relationship management of COTY on all creative aspects of the partnership, as well as being the linchpin between Burberry Production, Brand Marketing and our COTY counterparts.· Management of critical path for 3 year launch plan – resource planning for the creative team across all projects, forecasting freelancer budget.· Ensuring COTY briefs are clear and have the right information ahead of the creative team starting work – including identifying any discrepancies or facilitating key strategic unlocks to ensure alignment on approach from the outset.· Encourage and drive cross-functional collaboration, ensuring the right team members are involved at the right points.· Ensure that all teams encompass a shared vision and have a deep understanding of requirements, timings and creative/ marketing strategy.· Excellent project leadership skills to get to the core of briefs and to bring clarity on next steps across a significant volume of work.· Represent creative in meetings, to minimise time spent in meetings by creative.· Manage and prepare the agenda for key creative review meetings with our Chief Creative Officer.· Partner with Burberry Social and Creative to successfully maintain the Burberry Beauty Instagram platform.· Ratify deliverables with Creative teams whilst also ensuring that contractual deliverables are addressed or challenged where necessary.· Drive Beauty creative operations, to continuously build and implement best practices and overarching processes across departments.· Diplomatic resolution of challenges, where all parties feel satisfied with the outcome.· Line management to Project Manager. · Line management to Social Content Producer.

London, Greater London, United Kingdom

London, United Kingdom

• Lead Producer on the Colgate account, managing budgets up to £350,000. Scopes varied from HTML email builds and landing pages, to full responsive web-builds, microsites, Facebook pages and rich media campaigns.• Often client facing and always leading client communication during the production phase, usually with several stakeholders in different time zones with different agenda’s/ priorities.• Experience of managing complex campaigns e.g. MaxWhite One, where we partnered with Elite Models to find the face of their campaign. Scope included building a new application that was localisable and mobile optimised, allowing users to vote for entries and upload photos of their smile via webcam, Facebook or desktop to enter the competition.• Strong team player and natural collaborator, working very closely with an external film company to manage a 3-day video shoot for a Colgate Total campaign. Previous experience includes working across the Xbox Free Live Weekend; a Global campaign localised across 23 different markets. I managed the development of the initial concept and visual art direction, to the video production, X-box dash creative and highly segmented email broadcasts.

• Gained solid agency experience in managing projects, working across a number of accounts: HMV.com, TransPennine Express, Matalan and National Union of Students. Key responsibilities:• Developing and maintaining a positive working relationship with the client and project team• Understanding and communicating the vision of the project to manage expectations• Project planning (timescales, budget and resource)• Working closely with creative & technical teams to devise the best solution for the client • Updating all stakeholders with regular project status reports• Assisting the Client Services Director with new business pitches