Amy Richardson Email and Phone Number
A team-driven, agile, collaborative and perceptive Head of Creative Operations with over 17 years experience in creative operations, production, project management and delivery. An open and nurturing leadership style, I find working alongside talented, kind and collaborative individuals is the best part of the job - solving problems together quicker whilst inspiring, motivating and empowering teams/ individuals. I am dedicated to creative excellence and keeping people, partners and projects on track. Flexible and dynamic, diligently organised and a strong forward planner.EXPERIENCED IN: - Building in-house creative teams from the ground up - Working with both founder-led businesses and luxury heritage brands within the Beauty sector - Defining and implementing effective and efficient creative operations - Client-side and agency side operations / ways of working - Category management, team leadership & stakeholder management EXPERT IN: - Big picture thinking and scaling teams to deliver - Being the linchpin between all departments, holding together senior stakeholders through complex projects, key milestones and creative/ strategic unlocks - Building strong relationships with all departments and balancing both creative and commercial needs - Influencing senior stakeholders by being a respected partner to both creative and business teams, ensuring processes are upheld and optimised where necessarySPECIALITIES: Exceptional Project Management | Collaborative Problem Solving | Big-picture Thinking | Creative Operations & Delivery | Global Integrated Campaigns | Production Management | Category Management (Luxury/ Beauty)| Senior Stakeholder Management | Team Leadership & Scaling Teams | Brand Guardianship | Continual Process Optimisation | Freelancer Management, Budgeting & Forecasting | Vendor Sourcing & Management | Campaign Concept Development | Content Delivery | Post-Production management | Brand Identity & Positioning management | Digital | Events| Product Development Management
The Inkey List
View- Website:
- beforbeauty.co.uk
- Employees:
- 36
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Global Head Of Creative OperationsThe Inkey List May 2023 - PresentLondon, England, United KingdomEstablishing, implementing and continually evolving INKEY's Creative Operations function from the ground up: - A diverse & multi-faceted role within the business; overseeing all creative operations, resource management, team leadership, content production & long-term planning. - Building out the team in partnership with the Creative Director, ensuring structure, talent and skill-set align to business requirements/needs. - Day-to-day management of the Creative Team across all creative briefs, servicing every department across the business including: INKEY owned channels (social, DTC, Email, Paid), Trade, Product, Education, Brand & Marketing. - Linchpin between the Creative Team and all departments across the business. - Complete overhaul of existing systems and software: rolling out new briefing and resourcing tools, a new DAM tool, re-organising all brand assets/ content, as well as rolling out a new design platform and content storage solution. - Strengthening brand equity and improving quality of creative output, by implementing processes that enable better briefing and more efficient outputs. - Continual process improvement - particularly around briefing and creative lead times. Empowering teams and providing clear leadership, autonomy and prioritisation. - Trafficking all briefs across Content, Design and Copy, managing freelancers where necessary. - Facilitating Project Management and taking the reins on high-level, longer-term planning. - Co-Founder and CEO Stakeholder Management & alignment.
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Project DirectorThe Digi Fairy 💻 Jan 2023 - Mar 2023London, England, United Kingdom- Project leadership on a Converse x Liverpool FC collaboration against an aggressive timeline.- Linchpin between stakeholders and project teams to keep deliveries on track; including client, external production agency, creative teams & freelance support, as well as Photographer, Director, Designer, Copywriters.- Tight scope management and cost tracking, whilst maintaining client relationship and respecting inherited scope/costs/timings. Identified key process and operational improvements as part of project wash-up -
Integrated Project DirectorGirl&Bear Apr 2022 - Sep 2022London, England, United Kingdom- Oversaw and led multiple client projects; mentoring, empowering and motivating Producers to deliver brilliant creative work and be a respected partner to teams - Drove delivery excellence, ensuring that the highest standards of creativity and craft were always upheld, challenging briefs as they came in and the process of how we approach our response - Supported VCCP and Girl&Bear management on new business pitches -
Senior Manager, Head Of Beauty Project ManagementBurberry Jul 2019 - Feb 2022London, United Kingdom· In collaboration with the Creative Director, I ran the Burberry Beauty division within the Creative Media Department, overseeing all creative programs of work from briefing through to final delivery.· Work-streams include; Campaigns/Content, Digital, Packaging, Product Design, Social and Events.· Relationship management of COTY on all creative aspects of the partnership, as well as being the linchpin between Burberry Production, Brand Marketing and our COTY counterparts.· Management of critical path for 3 year launch plan – resource planning for the creative team across all projects, forecasting freelancer budget.· Ensuring COTY briefs are clear and have the right information ahead of the creative team starting work – including identifying any discrepancies or facilitating key strategic unlocks to ensure alignment on approach from the outset.· Encourage and drive cross-functional collaboration, ensuring the right team members are involved at the right points.· Ensure that all teams encompass a shared vision and have a deep understanding of requirements, timings and creative/ marketing strategy.· Excellent project leadership skills to get to the core of briefs and to bring clarity on next steps across a significant volume of work.· Represent creative in meetings, to minimise time spent in meetings by creative.· Manage and prepare the agenda for key creative review meetings with our Chief Creative Officer.· Partner with Burberry Social and Creative to successfully maintain the Burberry Beauty Instagram platform.· Ratify deliverables with Creative teams whilst also ensuring that contractual deliverables are addressed or challenged where necessary.· Drive Beauty creative operations, to continuously build and implement best practices and overarching processes across departments.· Diplomatic resolution of challenges, where all parties feel satisfied with the outcome.· Line management to Project Manager. · Line management to Social Content Producer. -
Senior Project ManagerBurberry Jun 2017 - Jul 2019London, Greater London, United Kingdom
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Project ManagerBurberry Oct 2013 - Jun 2017London, United Kingdom
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Senior ProducerVml Jul 2009 - Oct 2013• Lead Producer on the Colgate account, managing budgets up to £350,000. Scopes varied from HTML email builds and landing pages, to full responsive web-builds, microsites, Facebook pages and rich media campaigns.• Often client facing and always leading client communication during the production phase, usually with several stakeholders in different time zones with different agenda’s/ priorities.• Experience of managing complex campaigns e.g. MaxWhite One, where we partnered with Elite Models to find the face of their campaign. Scope included building a new application that was localisable and mobile optimised, allowing users to vote for entries and upload photos of their smile via webcam, Facebook or desktop to enter the competition.• Strong team player and natural collaborator, working very closely with an external film company to manage a 3-day video shoot for a Colgate Total campaign. Previous experience includes working across the Xbox Free Live Weekend; a Global campaign localised across 23 different markets. I managed the development of the initial concept and visual art direction, to the video production, X-box dash creative and highly segmented email broadcasts. -
ProducerCode Computerlove Sep 2007 - Feb 2009• Gained solid agency experience in managing projects, working across a number of accounts: HMV.com, TransPennine Express, Matalan and National Union of Students. Key responsibilities:• Developing and maintaining a positive working relationship with the client and project team• Understanding and communicating the vision of the project to manage expectations• Project planning (timescales, budget and resource)• Working closely with creative & technical teams to devise the best solution for the client • Updating all stakeholders with regular project status reports• Assisting the Client Services Director with new business pitches
Amy Richardson Skills
Amy Richardson Education Details
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Ba English Literature
Frequently Asked Questions about Amy Richardson
What company does Amy Richardson work for?
Amy Richardson works for The Inkey List
What is Amy Richardson's role at the current company?
Amy Richardson's current role is Global Head of Creative Operations at The INKEY List | Head of Beauty Project Management at Burberry.
What schools did Amy Richardson attend?
Amy Richardson attended The University Of Sheffield.
What skills is Amy Richardson known for?
Amy Richardson has skills like Leadership, E Commerce, Social Media, Online Marketing, Brand Development, Digital Strategy, Retail, User Experience, Mobile Marketing, Digital Media, Digital Marketing, Advertising.
Who are Amy Richardson's colleagues?
Amy Richardson's colleagues are Charlie Sanders, Teri Bontempo (Lion), Heather Brown, Weronika Geresz, Jordan Davies, Lawrence Addae, Sophiya G..
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Amy Richardson
Building Profile And Partnerships At The University Of Hull'S Energy & Environment Institute And Wilberforce InstituteKingston Upon Hull, England Metropolitan Area -
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Amy Richardson
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