Amy Roe

Amy Roe Email and Phone Number

Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble @ Procter & Gamble
Amy Roe's Location
United States, United States
About Amy Roe

Passionate and results-oriented senior leader, with 20 years of strategic business planning experience across corporate, brand, and retail, that is fueled by human and market insights. Consistently recognized for proactive visionary leadership, integrative thinking, people development, organization transformation, and driving results through collaborative execution.- Built and transformed Brand Building organizations (Marketing/Media, External Relations, and Analytics & Insights)- Led Media strategy, planning and buying, negotiations, and agency management. - Drove brand and retail strategies with consumer and market insights such as consumer segmentation, brand perception, advertising, product & package development, and shopper insights.- Built productive external partnerships with retail partners, advertising & media agencies, and market research agencies.- Managed a diverse group of individuals across multiple countries and drove global employee communication strategies. - Led marketing & product initiative identification, development, and qualification.

Amy Roe's Current Company Details
Procter & Gamble

Procter & Gamble

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Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble
Amy Roe Work Experience Details
  • Procter & Gamble
    Vice President, Marketing And Consumer Strategy Leader - Global Feminine Care
    Procter & Gamble May 2022 - Present
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Head Of Media, Insights & Analytics, And Consumer-Driven Strategy Na Feminine Care
    Procter & Gamble Aug 2020 - May 2022
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Vice President, Marketing And Brand Operations - P&G Canada
    Procter & Gamble May 2019 - Aug 2020
    Cincinnati, Ohio, Us
    Lead P&G Canada’s Media Planning & Buying, Agency Management, Performance Marketing, Shopper Marketing, External Relations, and Consumer Insights & Analytics.
  • Procter & Gamble
    Senior Director, Consumer Insights & Analytics - P&G Canada
    Procter & Gamble Jan 2018 - May 2019
    Cincinnati, Ohio, Us
    Leader of a large organization consisting of market research professionals, business analysts, and IT professionals who support the P&G Canada business.
  • Procter & Gamble
    Senior Director, Club And Home Specialty Retail Channels
    Procter & Gamble Apr 2016 - Jan 2018
    Cincinnati, Ohio, Us
    Leader of an Analytics & Insights group responsible for supporting P&G's Club & Home Specialty businesses, including: Costco, Sam's, BJ's, Home Depot and Lowes.
  • Procter & Gamble
    Director, Global Consumer Services & Solutions
    Procter & Gamble Apr 2013 - Apr 2016
    Cincinnati, Ohio, Us
    Leader of a large organization globally-dispersed in 4 regions focused on transforming the way P&G accesses, activates, and analyzes consumer data.
  • Procter & Gamble
    Senior Manager, North America Brand Insights
    Procter & Gamble Jul 2009 - Apr 2013
    Cincinnati, Ohio, Us
    Leader of a Consumer & Market Insights group responsible for activating consumer-driven go-to-market strategies to accelerate NA business growth (a $30B business).
  • Procter & Gamble
    Senior Manager, North America Media Innovation & Delivery Optimization
    Procter & Gamble Jul 2009 - Mar 2012
    Cincinnati, Ohio, Us
    Leader of a Consumer & Market Insights group responsible for driving consumer-led media strategies and innovation, and optimizing scaled media planning, buying, and measurement for North America’s $2B media investment, worth over $300MM across two fiscal years.
  • Procter & Gamble
    Senior Manager, North America Food Channel Shopper Insights
    Procter & Gamble Nov 2006 - Jun 2009
    Cincinnati, Ohio, Us
    Leader of a Shopper Insights team supporting P&G’s NA Food Channel customer teams, including 4 of the top 20 P&G customer teams.
  • Procter & Gamble
    Manager, North America Downy Fabric Enhancers Consumer Insights
    Procter & Gamble Jul 2004 - Nov 2006
    Cincinnati, Ohio, Us
    Leader of a consumer insights team supporting P&G’s $1B+ North America Downy Fabric Enhancers business.
  • Procter & Gamble
    Manager, North America Bounce Fabric Enhancers Consumer Insights
    Procter & Gamble Jul 2002 - Jul 2004
    Cincinnati, Ohio, Us
    Led all consumer insights work for the Bounce Fabric Enhancers brand.

Amy Roe Education Details

  • Purdue University Daniels School Of Business
    Purdue University Daniels School Of Business
    Management

Frequently Asked Questions about Amy Roe

What company does Amy Roe work for?

Amy Roe works for Procter & Gamble

What is Amy Roe's role at the current company?

Amy Roe's current role is Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble.

What schools did Amy Roe attend?

Amy Roe attended Purdue University Daniels School Of Business.

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