Amy Roe Email and Phone Number
Passionate and results-oriented senior leader, with 20 years of strategic business planning experience across corporate, brand, and retail, that is fueled by human and market insights. Consistently recognized for proactive visionary leadership, integrative thinking, people development, organization transformation, and driving results through collaborative execution.- Built and transformed Brand Building organizations (Marketing/Media, External Relations, and Analytics & Insights)- Led Media strategy, planning and buying, negotiations, and agency management. - Drove brand and retail strategies with consumer and market insights such as consumer segmentation, brand perception, advertising, product & package development, and shopper insights.- Built productive external partnerships with retail partners, advertising & media agencies, and market research agencies.- Managed a diverse group of individuals across multiple countries and drove global employee communication strategies. - Led marketing & product initiative identification, development, and qualification.
Procter & Gamble
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Vice President, Marketing And Consumer Strategy Leader - Global Feminine CareProcter & Gamble May 2022 - PresentCincinnati, Ohio, Us -
Head Of Media, Insights & Analytics, And Consumer-Driven Strategy Na Feminine CareProcter & Gamble Aug 2020 - May 2022Cincinnati, Ohio, Us -
Vice President, Marketing And Brand Operations - P&G CanadaProcter & Gamble May 2019 - Aug 2020Cincinnati, Ohio, UsLead P&G Canada’s Media Planning & Buying, Agency Management, Performance Marketing, Shopper Marketing, External Relations, and Consumer Insights & Analytics. -
Senior Director, Consumer Insights & Analytics - P&G CanadaProcter & Gamble Jan 2018 - May 2019Cincinnati, Ohio, UsLeader of a large organization consisting of market research professionals, business analysts, and IT professionals who support the P&G Canada business. -
Senior Director, Club And Home Specialty Retail ChannelsProcter & Gamble Apr 2016 - Jan 2018Cincinnati, Ohio, UsLeader of an Analytics & Insights group responsible for supporting P&G's Club & Home Specialty businesses, including: Costco, Sam's, BJ's, Home Depot and Lowes. -
Director, Global Consumer Services & SolutionsProcter & Gamble Apr 2013 - Apr 2016Cincinnati, Ohio, UsLeader of a large organization globally-dispersed in 4 regions focused on transforming the way P&G accesses, activates, and analyzes consumer data. -
Senior Manager, North America Brand InsightsProcter & Gamble Jul 2009 - Apr 2013Cincinnati, Ohio, UsLeader of a Consumer & Market Insights group responsible for activating consumer-driven go-to-market strategies to accelerate NA business growth (a $30B business). -
Senior Manager, North America Media Innovation & Delivery OptimizationProcter & Gamble Jul 2009 - Mar 2012Cincinnati, Ohio, UsLeader of a Consumer & Market Insights group responsible for driving consumer-led media strategies and innovation, and optimizing scaled media planning, buying, and measurement for North America’s $2B media investment, worth over $300MM across two fiscal years. -
Senior Manager, North America Food Channel Shopper InsightsProcter & Gamble Nov 2006 - Jun 2009Cincinnati, Ohio, UsLeader of a Shopper Insights team supporting P&G’s NA Food Channel customer teams, including 4 of the top 20 P&G customer teams. -
Manager, North America Downy Fabric Enhancers Consumer InsightsProcter & Gamble Jul 2004 - Nov 2006Cincinnati, Ohio, UsLeader of a consumer insights team supporting P&G’s $1B+ North America Downy Fabric Enhancers business. -
Manager, North America Bounce Fabric Enhancers Consumer InsightsProcter & Gamble Jul 2002 - Jul 2004Cincinnati, Ohio, UsLed all consumer insights work for the Bounce Fabric Enhancers brand.
Amy Roe Education Details
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Purdue University Daniels School Of BusinessManagement
Frequently Asked Questions about Amy Roe
What company does Amy Roe work for?
Amy Roe works for Procter & Gamble
What is Amy Roe's role at the current company?
Amy Roe's current role is Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble.
What schools did Amy Roe attend?
Amy Roe attended Purdue University Daniels School Of Business.
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