Vice President, Marketing And Consumer Strategy Leader - Global Feminine Care
Current
May 2022 - Present
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Amy Roe Email & Phone Number
Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble
at
Procter & Gamble
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble
Location
United States, United States, United States
Who is Amy Roe? Overview
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Quick answer
Amy Roe is listed as Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble at Procter & Gamble, based in United States, United States, United States. AeroLeads shows a matched LinkedIn profile for Amy Roe.
Amy Roe previously worked as Vice President, Marketing and Consumer Strategy Leader - Global Feminine Care at Procter & Gamble and Head of Media, Insights & Analytics, and Consumer-Driven Strategy NA Feminine Care at Procter & Gamble. Amy Roe holds Bachelor Of Science, Management from Purdue University Daniels School Of Business.
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Email format at Procter & Gamble
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Procter & Gamble
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Profile bio
About Amy Roe
Passionate and results-oriented senior leader, with 20 years of strategic business planning experience across corporate, brand, and retail, that is fueled by human and market insights. Consistently recognized for proactive visionary leadership, integrative thinking, people development, organization transformation, and driving results through collaborative execution.- Built and transformed Brand Building organizations (Marketing/Media, External Relations, and Analytics & Insights)- Led Media strategy, planning and buying, negotiations, and agency management. - Drove brand and retail strategies with consumer and market insights such as consumer segmentation, brand perception, advertising, product & package development, and shopper insights.- Built productive external partnerships with retail partners, advertising & media agencies, and market research agencies.- Managed a diverse group of individuals across multiple countries and drove global employee communication strategies. - Led marketing & product initiative identification, development, and qualification.
Current workplace
Amy Roe's current company
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11 roles
Amy Roe work experience
A career timeline built from the work history available for this profile.
Head Of Media, Insights & Analytics, And Consumer-Driven Strategy Na Feminine Care
Aug 2020 - May 2022
Vice President, Marketing And Brand Operations - P&G Canada
Lead P&G Canada’s Media Planning & Buying, Agency Management, Performance Marketing, Shopper Marketing, External Relations, and Consumer Insights & Analytics.
May 2019 - Aug 2020
Senior Director, Consumer Insights & Analytics - P&G Canada
Leader of a large organization consisting of market research professionals, business analysts, and IT professionals who support the P&G Canada business.
Jan 2018 - May 2019
Senior Director, Club And Home Specialty Retail Channels
Leader of an Analytics & Insights group responsible for supporting P&G's Club & Home Specialty businesses, including: Costco, Sam's, BJ's, Home Depot and Lowes.
Apr 2016 - Jan 2018
Director, Global Consumer Services & Solutions
Leader of a large organization globally-dispersed in 4 regions focused on transforming the way P&G accesses, activates, and analyzes consumer data.
Apr 2013 - Apr 2016
Senior Manager, North America Brand Insights
Leader of a Consumer & Market Insights group responsible for activating consumer-driven go-to-market strategies to accelerate NA business growth (a $30B business).
Jul 2009 - Apr 2013
Senior Manager, North America Media Innovation & Delivery Optimization
Leader of a Consumer & Market Insights group responsible for driving consumer-led media strategies and innovation, and optimizing scaled media planning, buying, and measurement for North America’s $2B media investment, worth over $300MM across two fiscal years.
Jul 2009 - Mar 2012
Senior Manager, North America Food Channel Shopper Insights
Leader of a Shopper Insights team supporting P&G’s NA Food Channel customer teams, including 4 of the top 20 P&G customer teams.
Nov 2006 - Jun 2009
Manager, North America Downy Fabric Enhancers Consumer Insights
Leader of a consumer insights team supporting P&G’s $1B+ North America Downy Fabric Enhancers business.
Jul 2004 - Nov 2006
Manager, North America Bounce Fabric Enhancers Consumer Insights
Led all consumer insights work for the Bounce Fabric Enhancers brand.
Jul 2002 - Jul 2004
1 education record
Amy Roe education
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Purdue University Daniels School Of Business
FAQ
Frequently asked questions about Amy Roe
Quick answers generated from the profile data available on this page.
What company does Amy Roe work for?
Amy Roe works for Procter & Gamble.
What is Amy Roe's role at Procter & Gamble?
Amy Roe is listed as Vice President, Global Feminine Care, Marketing and Consumer Strategy at Procter & Gamble at Procter & Gamble.
Where is Amy Roe based?
Amy Roe is based in United States, United States, United States while working with Procter & Gamble.
What companies has Amy Roe worked for?
Amy Roe has worked for Procter & Gamble.
How can I contact Amy Roe?
You can use AeroLeads to view verified contact signals for Amy Roe at Procter & Gamble, including work email, phone, and LinkedIn data when available.
What schools did Amy Roe attend?
Amy Roe holds Bachelor Of Science, Management from Purdue University Daniels School Of Business.
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