Dynamic and results-driven marketing leader with a passion for program management and a talent for crafting clear, impactful messaging. With extensive experience in customer marketing, digital marketing, and strategic events, I excel at collaborating across teams to drive innovative solutions. My proven track record in customer storytelling positions me as an asset to any marketing team, ready to elevate brand narratives and engage audiences effectively.Key Highlights:- Customer Storytelling: Led the strategy and execution of the customer story program, prioritizing the right mix of stories across product, industry, and segment for salesforce.com/customers. Researched key use cases, interviewed customers and edited copy to cultivate a robust library of customer stories across 6+ product lines and 12+ industries.- Cross-Functional Collaboration: Partnered with sales, services, product marketing & product teams to build pipeline of stories. Collaborated across the marketing org, including campaigns, digital, social, content, etc. to activate stories across channels.- Customer Advocacy: Built a customer reference and advocacy program from the ground up. Led reference recruitment, operations and program evolution, recruiting 100+ new program members in <3 months of launch and supporting $3.9M in new business in one year.