Amy Rost
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Amy Rost Email & Phone Number

Director, Customer Marketing at ServiceNow
Location: Indianapolis, Indiana, United States 12 work roles 1 school
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Director, Customer Marketing
Location
Indianapolis, Indiana, United States
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Who is Amy Rost? Overview

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Amy Rost is listed as Director, Customer Marketing at ServiceNow, a company with 46706 employees, based in Indianapolis, Indiana, United States. AeroLeads shows a matched LinkedIn profile for Amy Rost.

Amy Rost previously worked as Director, Customer Marketing at Salesforce and Sr. Manager, Customer Marketing at Salesforce. Amy Rost holds Bachelor Of Arts (B.A.), Journalism from Butler University.

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ServiceNow

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Profile bio

About Amy Rost

Dynamic and results-driven marketing leader with a passion for program management and a talent for crafting clear, impactful messaging. With extensive experience in customer marketing, digital marketing, and strategic events, I excel at collaborating across teams to drive innovative solutions. My proven track record in customer storytelling positions me as an asset to any marketing team, ready to elevate brand narratives and engage audiences effectively.Key Highlights:- Customer Storytelling: Led the strategy and execution of the customer story program, prioritizing the right mix of stories across product, industry, and segment for salesforce.com/customers. Researched key use cases, interviewed customers and edited copy to cultivate a robust library of customer stories across 6+ product lines and 12+ industries.- Cross-Functional Collaboration: Partnered with sales, services, product marketing & product teams to build pipeline of stories. Collaborated across the marketing org, including campaigns, digital, social, content, etc. to activate stories across channels.- Customer Advocacy: Built a customer reference and advocacy program from the ground up. Led reference recruitment, operations and program evolution, recruiting 100+ new program members in <3 months of launch and supporting $3.9M in new business in one year.

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ServiceNow
Servicenow
Director, Customer Marketing
Indianapolis, IN, US
Website
Employees
46706
AeroLeads page
12 roles

Amy Rost work experience

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Director, Customer Marketing

Indianapolis, IN, US

Director, Customer Marketing

Current

Indianapolis, Indiana, United States

Lead a team of 6 to deliver customer stories for salesforce.com/customers, ensuring alignment with latest messaging and product & industry priorities. This includes writing, editing, publishing and promoting stories on salesforce.com and social channels.Led customer strategy for Dreamforce conference and delivered 8 immersive experiences at Dreamforce 2023.

Feb 2021 - Present

Sr. Manager, Customer Marketing

Indianapolis, Indiana

Led a team of 3 to deliver stories for salesforce.com/customers, delivering a 600% YoY increase of published stories on salesforce.com. Spearheaded a redesign of the story slide template in collaboration with creative team. Ideated and launched brand new internal story overview asset that leadership came to rely upon.Led customer marketing for Service.

Aug 2018 - Feb 2021

Manager, Customer Marketing

Indianapolis, Indiana Area

Led customer marketing for Service Cloud. Sourced, secured and published customer success stories in all forms with the right mix of product and industry.

Oct 2016 - Aug 2018

Sales Reference Program Manager

Indianapolis, IN

Developed new sales reference program for Marketing Cloud and launched it within my first 90 days. Managed the program, including reference recruitment, day-to-day operations and reference fulfillment and program evolution. Recruited 100+ new program members within first 3 months of program launch, supporting $3.9M in new business in the program's first.

Sep 2015 - Oct 2016

Senior Manager, Events & Campaigns

Fishers, IN

Owned event strategy from research and evaluation to budget and execution (10+ events/quarter). Pitch, negotiate, and book speaking engagements for CEO.

Jan 2015 - Sep 2015

Global Event Marketing Manager

Indianapolis, Indiana Area

Partnered closely across marketing, including creative, digital, field marketing, sales, services, etc. to deliver key internal and external events, like Connections (3 days - 8,000 attendees) & internal Sales Kickoff (4 days - 1,600 attendees).Program managed all logistics for 80+ Connections conference sponsors ($2M+ revenue), including communications.

May 2013 - Jan 2015

Senior Event Marketing Specialist

Indianapolis, Indiana Area

Oct 2012 - May 2013

Event Marketing Specialist

Jan 2011 - Oct 2012

Marketing Communications Associate

Exacttarget
Sep 2009 - Jan 2011

Account Coordinator

Exacttarget
Apr 2008 - Sep 2009
Team & coworkers

Colleagues at ServiceNow

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1 education record

Amy Rost education

FAQ

Frequently asked questions about Amy Rost

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What company does Amy Rost work for?

Amy Rost works for ServiceNow.

What is Amy Rost's role at ServiceNow?

Amy Rost is listed as Director, Customer Marketing at ServiceNow.

Where is Amy Rost based?

Amy Rost is based in Indianapolis, Indiana, United States while working with ServiceNow.

What companies has Amy Rost worked for?

Amy Rost has worked for Servicenow, Salesforce, Bluebridge Digital, Exacttarget, and Butler University.

Who are Amy Rost's colleagues at ServiceNow?

Amy Rost's colleagues at ServiceNow include Divya Asuri, Linet Odongo, Jesus Pacheco Morales, Keegan Naidoo, and Sang Le.

How can I contact Amy Rost?

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What schools did Amy Rost attend?

Amy Rost holds Bachelor Of Arts (B.A.), Journalism from Butler University.

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