Amy Russo Email & Phone Number

Raleigh-Durham, North Carolina Area

Lead data-driven selling stories for the sales teams to use across all major retail accounts like Walmart, Kroger, and Costco. Elevate Butterball status with retail partners to that of a trusted source of insights to drive revenue. Create primary research with vendors and support the Annual Operating Plan and Strategy for the entire business.-Exploration of flavor-level detail in Deli to uncover incremental revenue at one major retailer, which resulted in 400k pounds of additional volume in the first year.-Created an opportunity to move a frozen product line to refrigerated, which resulted in an incremental $370k annual revenue at a single retailer.-Designed and led cross-functional “Retail Safaris” to mentor business stakeholders into finding new opportunities and innovative ideas. This was accomplished through regular visits to retail environments, and then translating interesting moments or products into valuable qualitative insights for the business.

Glendale, Ca

Led insights for both the Ice Cream and Confections divisions of the “Indulgence” portfolio, which is made up of the world’s most iconic and nostalgic brands like Häagen-Dazs, Dreyer’s/Edy’s, and Drumstick. Close partner of the sales division to craft powerful selling stories that are on-strategy and feasible to execute at the channel or retail level. Created new market opportunities, for both Nestlé and retail partners, by uncovering valuable shopper insights and then presenting strategies to cross-functional teams to execute the plan. -Created a market opportunity in Walmart by uncovering insights from demographic and millennial data panels, which quickly resulted in $2.5MM projected sales.-Uncovered new opportunities by connecting disparate research studies and data that resulted in the creation of category growth strategies. This project redefined the category roadmaps, which are the foundation for commercial planning activities.-Quantified the advantage of conducting an aisle reset according to my recommendation for a Gold Standard Planogram in the ice cream aisle. The result was millions of dollars for Nestlé at several major national and regional retailers.-Designed a multi-phase “Planogram of the Future” virtual research project, providing thought leadership on aisle reinvention to national grocery retailers.

Parsippany, Nj

Managed client relationship for a key, global strategic account, and consulted on a full range of IRI products and services. Collaborated cross-functionally with other departments such as Modeling, Analytics, and Client Service, to deliver the best possible solutions to the client.-Identified and developed new revenue-generating opportunities with client contacts, such as Pricing and Assortment analyses, Transferred Demand Modeling, and Marketing Mix studies, exceeding aggressive revenue goals by 13%.-Engaged in various global insights projects to stimulate growth of Reckitt Benckiser’s brands through data-driven strategies like new products and line extensions.-Created and presented a monthly insights dashboard to Senior Leadership, which informed C-level decisions. Created thought-leadership for the C-suite on topics such as pricing, private label, promotion, and opportunities for further research.

Utilized all retailer loyalty card data to solve vital business issues and uncover new opportunities, with a focus on vendor collaboration. Supported A&P staff and executives through bankruptcy proceedings by creating opportunities to generate new profits with little to no incremental spending, by utilizing the entire Spire portfolio of products. -Sales leadership, securing over $500k in new contracts and 100% renewal rate by creating excitement around the Spire platform.-Served as the in-house leader that provided context, narration and actionable recommendations around all Shopper Marketing data points.-Trained Spire employees to become trusted advisors at their respective clients, nationwide. Mentored employee thinking to make vital connections between anecdotal information, deductive reasoning and the quantitative consumer insights data to create a value-added service well beyond a traditional data insights partner.

Mba, Business Administration

Activities and Societies: Beta Gamma Sigma

Social-Organizational Psychology

Ba, Psychology

Psychology