Amy Lightbourn Email & Phone Number

Shaping ideas into strategic communications for individuals and organizations in areas ranging from health to education. Over the last few years and roles, I have served clients and teams remotely.Civic BuildersTalent Content Strategist*Launched performance management platform + related internal comms campaigns.New York City Department of EducationContent Strategist*Created content strategy for equity, diversity, and inclusion trainings for employees.Studiolo SecondariContent Strategist*Produced monthly newsletter + case studies + web copy.Resuscitation AcademyWeb Content Editor*Supported content audit and transition onto the organization's new website platform for their main site, internal member site, and global partnership site.Mindset Reset GamesWebsite Designer*Created website design and copy for new educational gaming company.*Role included: structuring website; building product marketing pipelines; creating web copy; drafting email sequences. Keefe Centre ENT and Cosmetic Surgery SpecialtiesMarketing Specialist * Created and maintained an engaging e-newsletter to inform current and prospective patients about the practice’s new cosmetic division. * Role included: building e-newsletter design templates; creating a strategic content schedule; maintaining the subscription list; distributing the e-newsletter. The Young People’s Chorus of New York City Communications & Marketing Manager * Role included: website content creation; project managing website + newsletter launch; partnering with designers to produce materials.RAVSAK: The Jewish Day School Network Communications & Development Manager * Managed institutional communications activities during the organization’s merger with four other nonprofits to form a new organization (Prizmah). * Role included: change management; social media; website content; serving on board of editors for a quarterly scholarly journal.

Greater New York City Area

* Managed outreach and events to create interest in and momentum around building positive workplace culture.* Role included: producing an internal newsletter distributed to 7,000 employees each month; facilitating biannual virtual walking challenges for 500 employees; designing promotional materials for employee engagement and wellness initiatives; ghostwriting on behalf of department leaders; project planning a citywide Chancellor Listening Tour.

Greater New York City Area

* Led internal communications efforts around staffing as field support centers—where high-level education policy meets ground-level school policy—shifted from being interest-based to geographically-based.* Role included: change management communication; project managing interviews for executive positions; event planning a collaborative retreat for 100 executives including Cabinet members and superintendents.

Greater New York City Area

* Increased internal and external awareness of the Office of Innovation through communications and events. * Role included: producing informational materials; website content creation; social media strategy; managing stakeholder relationships—from the Fund for Public Schools to participating school principals and edtech companies; planning school visits and other events for reporters, funders, elected officials, and parents.

Greater New York City Area

Researched foundations and galas to determine funding and attendance.Organized the Pink Pony, a major RL philanthropic initiative, 2012 Recap.Compiled reports on relevant industry news. Filtered and responded to grant application requests.Provided administrative support for Polo Ralph Lauren Foundation. Created various presentation decks, including one for donations toward the CFDA Fashion for Sandy Relief.

New York, Ny

Created press releases for award winning products.Crafted advertorials for magazines.Wrote blogs on important semiconductor industry findings.Prepared itinerary for annual client site visit and hosted client.Composed media trackers and analysis of relevant journalists and competitor news.Created agendas for multiple weekly phone conference meetings with clients.Pitched to top media outlets.

New York, Ny

Managed Citelighter's Twitter account content and created its Twitter strategy. Identified Interface flaws on the Citelighter website and provided solutions.Met with advertising consultants to effectively market the Citelighter brand via videos and drawings.Wrote script excerpts for the Citelighter mockumentary. Made Citelighter outreach initiatives to various Universities.Assisted with the Citelighter Facebook page's content, design, and strategy.

New York, Ny

Interned for two months at Sesame Workshop (the non-profit organization behind Sesame Street). Assisted with communications efforts in the Public Relations department, such as writing scripts of Muppet responses to magazine interview questions.Organized and executed large and small scale fundraising and corporate events, booked travel and costume shipping, aided in events’ budget completions, assisted in planning music for Macy’s Day Parade 2010.

Virginia Beach, Virginia

Worked as a Voiceover talent for several advertisements (for many different companies, from Verizon to Disney), and recorded some public service announcements.

Bachelor Of Arts (B.A.), Media Studies, Spanish

Activities and Societies: University Singers member, Alpha Phi (Formal Chapter Manager), Aquatics and Fitness Center Staff, Alumni.

Education record

Activities and Societies: Chorus, Winter Musical, Operation Smile, Lacrosse, Field Hockey, Volleyball