Orchestrates and processes business and residential applications, ensuring and validating detailsOrganizes and tracks financial files for over 6000 business and residential licensesAssisting in transition to new financial management system by reviewing, customizing, and ensuring department needs are met

-Coordinated, researched, created, organized and facilitated content and strategy for website, social media campaigns, advertising and videos-Identified opportunities and challenges and created strategic plans, processes and solutions-Worked with partnerships to leverage resources and optimize marketing opportunities for Gensa Group-Created and advised senior executives on mission, vision, value proposition, and branding to plan for short and long-term goals of each solution and execution of global marketing strategy-Created and wrote all client facing and outward communication, sales and marketing materials

-Created, maintained and updated faculty, event, curriculum and blog web pages for jfku.edu-Coordinated all SIP Fundraising Academy and Cause Selling Academy, including program information, recruitment, interviews, modules and logistics-Reconciled all income and expenses for the marketing department and SIP-Coordinated all University events on and off site from start to finish, often working interdepartmentally and with various venues on all aspects of event such as programming , budgeting and financial, event communication, logistics, and overseeing all aspects of event-Provided administrative support to Director of Sanford Institute of Philanthropy and Brand Manager with various projects and events such as webinars, speaker events, summits, and joint alliance meetings with various local nonprofit organizations-Exclusive individual at JFKU for CRM, Raiser’s Edge, for tracking, maintaining, and reporting of all University donations and student and alumni relations

-Team Leader, responsible for managing and scheduling a team of 60-110 Selling Specialists for Northern California region, ensuring successful onboarding, training, and corporate strategies met-Educated and trained store staff and customers on Nespresso, while selling machines and coffee

-Developed local and country-wide specific promotional programs and division specific advertising and merchandising efforts including POS marketing, item selection and participation. Reviewed and analyzed post-promotional activity of multi-department activities to create new, effective strategies-Reinvented pancake/syrup category, increasing profits by 10% annually, creating new assortment and promotional strategy-Responsible for reviewing and forecasting financials, including weekly category goals and net income to match and exceed plan-Trained and managed analysts on team on various programs and daily tasks

-Responsible for coordinating, tracking, and implementation of Safeway’s category strategies for item assortment, selection, merchandising and aisle flow, utilizing various data and reports to support decisions-Created and sorted data for promotional and financial reporting-Mentored and developed promotion analysts to understand key reports, weekly category results and promotional and display activity

-Analyzed and sorted through customer data to assist in item selection and discontinuance-Scheduled meetings with vendors and assisted with meeting preparation of vendors and presentations for business unit-Coordinated and monitored promotional and merchandising programs-Maintained database of items within category used for weekly reporting

-Managed, trained and coached a team of 10-12 employees-Managed and analyzed daily and monthly financials and overall operations for store with revenues of $100k-Accounted and controlled inventory by effective merchandising: increasing turns, ensuring proper product display, and executing national promotions

-Evaluated, researched and analyzed pricing, cost effective and targeted business strategy-Researched, analyzed, and planned strategic marketing campaign-Developed marketing materials, established local contacts and SWOT of industry and local neighborhood

-Sold radio advertising and multi-channel events for six stations under the Infinity brand, working with local businesses on promotional and advertising strategies-Managed all national contracts and commercial schedules for six radio stations, resolving discrepancies of spots and ensuring accurate run times