A group of sports, marketing, entertainment, & tech leaders coming together to grow women's pro football/soccer into the heart of pop culture.

Led key priorities at both the league and club level with a focus around the NFL Ticketing Ecosystem. Drove value for the local businesses of all 32 clubs while also growing the value for the league. Led / oversaw Club gameday experience initiatives. Led strategic planning for the Club Business Development team. Led / and or supported key operational initiatives and supported league tentpole events.

Oversaw business operations including Ticket Sales and Service, Community Relations and Fan Development, Communications, Marketing, Branding, Event Presentation and Content (social media, long-form videos). Wrote and implemented business plans for all verticals.Managed relationship with Mohegan Sun Arena to ensure all technical and staff were aligned to provide fans with the best fan experience in the WNBA.

Game Ready: Scheer Insights & Strategy is a sports management consulting agency focused on filling critical talent gaps, providing project expertise, and expanding organizational capacity. Client List• Connecticut Sun (WNBA)• Rugby United New York (MLR)• Connecticut Whale (NWHL)• Madison Square Garden (Sports & Entertainment)• FanIQ (Advisory Board Member) Hired by CEO’s / Owners to provide experience, project leadership, and expertise for the following:• Write and implement team commercial plan for sponsorship and ticket sales including pricing, categories, new saleable platforms, valuation, strategy, execution, timeline, and staff training.• Write and implement team marketing and business plan including advertising, fan development, research & analytics, data acquisition, fan engagement & communications, events, community relations, and event presentation.• Write and implement content strategy, stories, and plan• Create team brand including tagline, voice, and look• Work with merchandise specialist to create merchandise plan including year-round development calendar, product mix and pricing including backend fulfillment solution • Mentor and train team staff in specific verticals as well as leadership and culture• Work with CEO / Owner on additional projects as needed

Lead executive revenue generation across Marketing Partnerships Sales & Service, Ticket Sales & Service as well as Red Bull Youth Training Programs. My leadership resulted in unprecedented growth across all three revenue lines including sponsor revenue, match day attendance and over 43,000 children participating in Red Bull youth programs. Main liaison with the Marketing team to ensure all areas of commercial business had the necessary tools for sales and promotion. Key internal driver in creation of new Strategy and Insights department. Member of Leadership Team.

Lead executive for the day to day activity in the following areas for the team: Marketing, Brand Development, Social and Digital Media and Content, Event Presentation, Fan Development, Strategic Partnerships, Fan Relationship Management and Community Relations. Part of leadership team that launched a new professional soccer team in New York City creating inaugural brand look and campaign. Part of historic opening day with over 44,000 people at Yankee Stadium as well as first New York Derby at a sold out Yankee Stadium with over 48,000 fans.

Lead executive managing Grand Central Terminal’s marketing, sponsorship, events and public relations efforts in support of over 100 retail tenants, 90 plus events and Centennial celebration with the primary objective of growing revenue through increased number of events, tenant sales, partnerships and general awareness of Grand Central Terminal. Results include record sales numbers for tenants, sponsorship sales, event revenue and publicity generated.

Lead executive for team business operations including strategic marketing, branding, advertising and promotional campaigns, ticket and partnership sales, research initiatives, event presentation, special events, public relations, digital assets and community relations with the primary objectives of customer acquisition, customer retention, brand engagement and partner activation.

Rapid promotion within the organization across multiple departments including ticket sales, marketing, sponsorship sales and broadcasting. Executive Producer, Nets Radio: Negotiated station contract, handled talent negotiations, production, budgets and content.Executive Producer, Nets TV: Developed two shows, “Nets Courtside” and “Gate D”: Developed show format, secured television rights deal, handled talent negotiations, creative content, script writing, budgets and set design.Executive Editor, Nets Publications: InnerNets and Playball: Developed print products including monthly magazine and first of its kind free game program, managed creative, content, budgets and distribution.Directed marketing campaigns and advertising agency relationship including budgets, creative and advertising.Member of committee that worked with Landor Associates to update Nets logo, uniforms and corporate look.Web Manager: worked with NBA to launch Nets original website including branding of site, content and digital sales.