Amy Schofield Email and Phone Number

• Marketing strategy: Collaborate closely with members of the senior leadership team to develop and manage marketing and communications activities • Budget management: Develop and manage marketing budget, constantly analysing spend and recommending changes as necessary to ensure efficient allocation of resources and budget optimisation • Brand management: Act as a brand guardian, ensuring that all marketing materials and activities are up to date and adhere to brand guidelines.• Campaign management: Develop and implement comprehensive marketing campaigns across digital and offline channels to drive engagement and lead generation, including social media, website, press, event support, email etc• Content Creation: Develop engaging, high-quality, and relevant content across various social media platforms, ensuring consistency with our brand voice and values.• Analytics and reporting: Review key performance metrics across the different channels, analyse data and generate insights to optimise strategies and achieve KPIs • Collateral management: Project manage the production and distribution of all promotional materials and copy (brochures, banners, website, merchandise, signage, advertising, press releases etc)• Marketing project management: Lead and support key marketing projects to facilitate the marketing strategy• Communications: Communicate with internal and external stakeholders and suppliers

• Marketing strategy: Collaborate closely with members of the senior leadership team to develop and manage marketing and communications activities • Budget management: Develop and manage marketing budget, constantly analysing spend and recommending changes as necessary to ensure efficient allocation of resources and budget optimisation • Brand management: Act as a brand guardian, ensuring that all marketing materials and activities are up to date and adhere to brand guidelines.• Campaign management: Develop and implement comprehensive marketing campaigns across digital and offline channels to drive engagement and lead generation, including social media, website, press, event support, email etc• Content Creation: Develop engaging, high-quality, and relevant content across various social media platforms, ensuring consistency with our brand voice and values.• Analytics and reporting: Review key performance metrics across the different channels, analyse data and generate insights to optimise strategies and achieve KPIs • Collateral management: Project manage the production and distribution of all promotional materials and copy (brochures, banners, website, merchandise, signage, advertising, press releases etc)• Marketing project management: Lead and support key marketing projects to facilitate the marketing strategy• Communications: Communicate with key stakeholders and suppliers

• Co-ordinate and manage marketing activity for the UK, USA, Australia and worldwide. • Manage the company social media sites Facebook, Twitter, LinkedIn and Instagram on a daily basis.• Design and compile adverts for journals, flyers, social media posts and mailing lists when required. This may range from weekly (social media sites), to monthly, quarterly or annually (journals). • Monitor and write press releases for journals, social media posts and mailing lists and the website when required. This may range from weekly, to monthly, quarterly or annually.• Organise and attend promotional events such as exhibitions, roadshows and conferences worldwide. Also attend career days.• Design and order promotional literature, giveaways and merchandise.• Organise and control all Brand management throughout the world i.e. use of the logo. Make sure all documents meet the corporate identity that has been agreed. • Analyse data from social media sites to produce various statistical trends. Compile the information produced into quarterly and annual reports for management meetings.• Analyse data for staff performance to produce various statistical trends. Compile the information produced into quarterly and annual reports for the Senior Management Group, Directors and for Internal/External Auditors.• Use Adobe Photoshop and MS Office on a daily basis. Undertaken training for Microsoft Outlook, Excel Intermediate and Excel Advanced level.

• Dealing with candidate exam results – entering data onto the system, informing candidates from all over the world of their results and dealing with any enquiries they may have; such as advising students who have failed the areas that they can improve on• Help maintain and assist with quality management systems such as ISO 9001• Monitoring tutor performance with the use of Excel databases • Collecting candidate feedback and inputting this information onto databases that I have developed. • Statistically analyse data from tutor performance and candidate feedback so as to evaluate the effectiveness of the training that the company provides to its customers, as well as determining any improvements that could be made. A report is produced quarterly and annually and the findings were presented at meetings to the senior management group and the company directors.