Amy Schumann Email & Phone Number

Bozeman, Montana, United States

Communications professional with business acumenCross-Cultural CompetencyCross-boundary Collaboration & TeamingKnowledge of Communications MediaProblem-Solving; Build Impactful NarrativesCampaign Planning & ExecutionCommunications & Strategy DevelopmentDevelop Communications Strategy/PlanDevelop External Communications DeliverablesPerform Project ExecutionWriting and EditingVideo productionsMedia RelationsExecutive communications

Create, manage, and implement complex communications plans.Manage all media relations to support the core business’s mission and values.Build and maintain strong relationships with media, including national, business, consumer, etc.Create materials for press conferences, public appearances, interviews, and on-site events.Develop all press materials including press releases, social media content, newsletter writing, interviews, FAQs, and company biographies. Speechwriter to senior executives for international and national audiences, including presentations, messaging, media briefs, and trade interviews.Curate and maintain an asset library of videos, photos, and other multimedia content.Successfully build and execute co-branded partnerships to generate brand awareness.Utilize content platforms including Shopify, BaseCamp, WordPress, and Microsoft Teams.Deliver project communication strategies, managing work plans and timelines end-to-end.Manage a team of freelance and contract writers and content creators.Collaborate on marketing content: blogs, promotional materials, and advertisements.Continually improve page content, keyword relevancy, and branding to achieve SEO goals.Spearhead employment brand work by collaborating with HR and Marketing.

Boulder, Co

BeadforLife, a 501 (c)(3) nonprofit and member of the Fair Trade Federation, works to eradicate extreme poverty by creating bridges of understanding between impoverished Africans and concerned world citizens. Ugandan women turn colorful recycled paper into beautiful beads. Women in northern Uganda gather shea nuts and press them into shea butter for cosmetics and soaps.Managed external PR agency and website developer to ensure e-comm site reflected non-profits mission well and maintained a strong SEO strategyTraveled to Uganda to gather stories and to Paris, London, and NYC to meet with the media to share the stories from bead makers to create a global awareness for NGO’s work.Directed marketing team and was the content creator for website’s blog, monthly newsletter, social media pages, press releases, and all consumer-facing marketing materialProject managed annual report compiling all data and content Evaluated opportunities for clients including targeted influencer campaigns including full-page features in Woman’s Day magazine, a feature in the New York Times, and eTown in BoulderCommunications development: wrote copy and proofread all marketing materialsSet up marketing displays and represented companies at local trade shows and eventsStreamlined all marketing materials and company collateral

San Francisco, Ca

• Devised public relations campaigns to support numerous product launches and brand’s anniversary.• Worked with internal departments and 3rd parties including makeup artists to keep brand top of mind with key influencers• Created social media lists and relationships to generate non-traditional press coverage• Internal liaison for all international press managers, providing counsel for launches• Managed all PR efforts relating to brand co-founders positioning/messaging• Wrote strategy and direction for brand video production (video production began Feb 2009)

New York, Ny

• Created, oversaw and executed all communication strategies for international affiliates • Identified brand building opportunities to increase exposure for brand and spokespeople• Planned, managed and executed media visits for international press• Created brand strategy and communications (videos and PowerPoint presentations) • Wrote all press materials: press releases, Q&As, glossaries, fact sheets and biographies• Produced and edited videos, photo shoots and PowerPoint presentations• Worked with consultants to media train and craft talking points for spokespeople• Traveled to international markets to co-host press events and attend PR Manager’s meetings

New York, Ny

• Managed Two Brands: Vichy Laboratories and Dermablend™ Coverage Cosmetics • Strategically launched two L’Oreal brands to US national, trade and regional media• Created and oversaw $2M national launch of Vichy Laboratories at Rockefeller Center• Directed, managed and oversaw Vichy Laboratories mobile “Skin Health Tour” in key markets • Handled media trained internationally renowned dermatologists and makeup artists• Successfully placed business stories in The Wall Street Journal and The New York Times

New York, Ny

• Devised public relations strategies in conjunction with marketing initiatives • Demonstrated ability to go outside of the traditional media venues of beauty press • Developed press angles/programs to secure coverage in a variety of publications• Created and managed budgets for product and national spa launches

New York, Ny

• Devised domestic and international PR strategies for Global Communications• Maintained strong national and regional contacts in television, radio, and print • PR liaison between international markets and Global Communications• Created and managed new product launches including buzz marketing campaigns• Worked with celebrity publicists to obtain quotes about Origins products to pitch to media

Woodstock, Ct

• Developed and implemented US and international public relations campaigns• Organized international and domestic media tours and promotional events• Secured product in celebrity gift baskets at various celebrity influencer events in LA/NYC• Identified and oversaw charity partnerships to promote brand’s philanthropic efforts • Created word-of-mouth mailings to makeup artists, influencers and opinion leaders • Worked directly with graphic and copywriters on projects to develop brand messaging

Bachelor Of Science, International Relations And Affairs, Cum Laude

Political Science, International Relations And Affairs, Graduate

High School Diploma