Amy Sheldon Email & Phone Number

New York, NY, US

Lead the development and execution of strategic initiatives to drive organizational growth and achieve key objectives. Oversee all aspects of daily operations, including program development, financial management, donor relations, and community engagement, while actively identifying and securing new fundraising opportunities.Serve as the primary.

Freelance development, marketing, brand and communications consultant. Scope of work includes brands with quality and integrity looking for expertise on creating programs for discerning audiences. Clients include First Republic Bank, Strategic Partnerships department; Children's Museum of Manhattan, Development department; Doyle; Jan Kath Design; Leonore.

San Francisco, CA, US

• Developed and stewarded holistic partnerships with community organizations in First Republic’s markets. Served as the principal administrative manager and informational contact and maintaining First Republic’s daily.
• Activated large partnerships working with executive stakeholders to optimize business development opportunities and serve as a brand champion for First Republic.
• Cultivated corporate relationships with Executive Directors, Chief Financial Officers, Development Directors, Board members, and other key stakeholders at target nonprofit organizations.
• Created marketing content highlighting key partnerships through internal and external communications, including paid and earned media.
• Collaborated with Nonprofit Marketing colleagues to maintain inventory of existing non-profit partnerships and reassessed portfolio annually.
• Managed internal volunteer efforts to support and benefit Nonprofit partners.

New York, US

• Researched and increased depth and breadth of intelligence for North and South American clients for the categories of Twentieth Century and Contemporary Art, Design, Photographs, Editions, Jewelry and Watches. Managed.
• Cultivated personal relationships to bring in sales and consignments totaling approximately $1 million in 2017.
• Created an effective strategy for outreach to current and prospective clients by partnering with Phillips specialists and cultivating networks of collectors, art dealers and enthusiasts.
• Increased the overall number of clients and augmented long-term business and client development strategies to increase client participation in auctions.
• Contributed to specialists’ business development initiatives by researching prospects and museum trustees.
• Contributed to the design and functionality of Phillips new client database management system.

• Hired to create a brand strategy and implement an integrated marketing and communications program for new auction house and increase awareness as an important player in the fine and decorative arts markets. Maximized.
• Managed redesign of website to create a more compelling user experience and launched new advisory site.
• Grew client database from 2,000 to 12,000+.
• Initiated and managed design of new proprietary database that provided functionality that fully supported the entire auction process.
• Launched, branded and promoted First Tuesdays, monthly appraisal days, to increase company awareness, gather property and new clients.
• Introduced business development meetings to recognize buyers and consignors important to the business sale debriefing process to review clients buying and bidding activity from a sale.

Norwalk, CT, US

• Recruited as a marketing leader to upgrade positioning, content and aesthetics of $4 million worldwide marketing communications initiatives, including advertising, branding, collateral, PR, events, signage, online.
• Generated increases in The Wall Street Journal brand awareness studies for 2 consecutive years by executing a new global positioning program and communications platform.
• Deepened market penetration by integrating the company’s worldwide print and online ad campaigns.
• Led initial phase of website redesign. Drafted Request for Proposal (RFP), evaluated and selected vendors, defined budgets, and developed internal/external questionnaires.
• Grew online newsletter subscriber base by 40% (to 113,000) and substantially upgraded content through vetted story ideas, and improved fact checking and editing. Integrated advertising campaign, and developed internal.
• Produced brand manual-aligning direct mail campaigns, sell sheets (60), brochures (5) executive bios (12), pitches, fact sheets (12), marketing catalogue, signage and event/trade show materials.

London, England, GB

Developed North America marketing communication initiatives targeting high-net worth individuals as well as key marketing projects for Christie’s Asia and Dubai, client development and retention programs, positioning, advertising, branding, collateral, event needs and signage. Managed $3 million marketing budget and supervised five-person account.

Created/increased public awareness for Poggenpohl USA, AGA Cookers, Niermann Weeks, Charles Pollock Reproductions and Treillage. Special emphasis on press releases, speaking engagements, conventions and events. Strong media influence and presence. Supervised two staff members/part-time workers.

Managed marketing communications initiatives for the D&D Building and tenants, including positioning, advertising, branding, collateral, PR, event needs and signage. Developed annual budget of approximately $1 million. Hired and supervised four-person marketing team.