Amy Shoemaker Email & Phone Number

Long Beach, Ca, Us

Salem, Oregon, Us

Founded in 1935, the Oregon Fruit Company acts like an 88-year-old fruit processing startup, with an emphasis on new product innovation and disruptive communication to drive growth in the foodservice and manufacturing ingredients channels.

Bakersfield, Ca, Us

Identified and executed top-line growth strategies in support of Bolthouse branded juices, smoothies, and salad dressings (~$400M revenue). Identified and executed short-term and long-term marketing and brand strategies and innovation roadmaps, with direct responsibility for all consumer-facing touchpoints (digital media, social media, shopper marketing, consumer promotions, packaging forms, and product offerings). Repositioned the brand for broader consumer appeal and competitive differentiation. Rolled out a new brand identity, including a new brandmark, packaging design and portfolio architecture, to expand brand awareness and demand at the shelf. Coached and mentored team of 5.Key retail customers: Whole Foods, Sprouts, Kroger, Aldi, Walmart, Target

San Diego, California, Us

Marketing campaign development and execution for Templeton Rye and Skrewball brands, with a focus on optimizing digital marketing budgets and strategies.

Tillamook, Or, Us

Led the nation’s fastest-growing family-size ice cream brand ($150M+ Revenue, +12% 3-yr CAGR). Set multi-year brand and innovation road maps, then worked cross-functionally to put it into action. Prioritized and drove strategic initiatives including product launches, while analyzing and managing base business for share & profit. Full P&L accountability. Managed geographic and customer expansion.Key retail customers: Walmart, Kroger, Target, Sprouts, New Seasons, Publix

Sausalito, Ca, Us

Raised brand awareness for top-line growth of $25M+ sustainable toddler toy startup. Owned the omnichannel marketing communications strategy from end-to-end, building and executing an effective integrated marketing plan to reach, convert and retain consumers across D2C (Amazon.com, Greentoys.com) and retail channels. Created company's first consumer insights function by tapping into social media and influencer communities for actionable learnings.Key customers: Amazon, Whole Foods, Nordstrom, Pottery Barn Kids, Barnes & Noble, Meijer.

Walnut Creek, Ca, Us

Responsible for identifying, developing and launching new product innovations across the brand portfolio, including insight mining, concept ideation and writing, consumer research validation, demand forecasting and go-to-market planning. In less than 2 years launched 2 new platforms in-market: A 6-sku veggie-forward microwavable meal solution, and 3-sku adult-targeted fruit cup, consumer-voted the 2017 Product of the Year.

Walnut Creek, Ca, Us

Integral member of 4-person team that determined new positioning and brand strategy for $1B Del Monte brand. Re-launched brand with new integrated marketing campaign across TV, print, digital, social, shopper and PR. Led Del Monte social media & digital marketing strategies to deliver campaigns with improved ROI and consumer engagement. Created KPIs, analyzed and optimized campaigns.

Walnut Creek, Ca, Us

Developed and implemented marketing plans that met volume, share and profit goals. Conducted ongoing category, brand and competitor analysis to inform brand strategy.

Los Angeles, Ca, Us

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Economics