Amy Shoemaker Email and Phone Number
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BIG PICTURE STRATEGIST: I have diverse experience in brand and product marketing strategies, having repositioned CPG & omnichannel brands large and small, creating new visual brand IDs, and executing consumer-facing marketing initiatives. I can bring your vision for your company & brand to life.PROCESS-ORIENTED LEADER: Able to break down complex strategies and initiatives into step-by-step implementation plans for marketing and cross-functional teams. My experience working at companies large and small means I prioritize and right-size the resources and effort to the opportunity. The upside is the ability to be both action-oriented and strategically thoughtful.SAVVY STORYTELLER: I love to identify and communicate compelling brand narratives and product messaging via impactful integrated marketing campaigns that consumers connect with to fuel brand awareness, engagement, and loyalty. I also bring this skill set to presentations and meetings, such as agency creative briefings and monthly and quarterly business reviews, inspiring my colleagues to collective clarity and action.COLLABORATIVE CHANGE AGENT: I approach work with a can-do mindset and love a good challenge, which has contributed to my ability to successfully influence team and company culture, and build consensus for innovative growth initiatives with key stakeholders.DISCIPLINED GENERAL MANAGER: I approach brand marketing with a general management mindset, considering the complete P&L impact in decision-making, for maximum lift and ROI.INSIGHT LED PRODUCT INNOVATOR: I'm comfortable navigating the unknowns of the fuzzy front-end and messy middle stages of the innovation process, with experience in both stage-gate and sprint/agile approaches. I thrive in the potential of the unknown and excel at partnering with cross-functional teams to commercialize award-winning new platforms and line extensions.COMPASSIONATE PEOPLE LEADER & MENTOR: I have a proven track record of developing disciplined, high-performing teams that also exhibit strong levels of personal authenticity and professional integrity. I also like to have fun and encourage my team to have fun too.CURIOUS EXPLORER: After many years of living, working, and studying in great cities across the US and abroad, I am happy to call Long Beach California my home since 2022. I enjoy paddleboarding, testing my limits at Orangetheory Fitness, exploring flea markets, cheering UCLA to victory, hitting the dog beach with my rescue pup Meredith, and decorating my historical home.
Ajinomoto Foods North America, Inc.
View- Website:
- ajinomotocareers.com
- Employees:
- 800
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Vp, Cpg MarketingAjinomoto Foods North America, Inc.Long Beach, Ca, Us
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Fractional Head Of MarketingThe Oregon Fruit Company Jan 2024 - Sep 2024Salem, Oregon, UsFounded in 1935, the Oregon Fruit Company acts like an 88-year-old fruit processing startup, with an emphasis on new product innovation and disruptive communication to drive growth in the foodservice and manufacturing ingredients channels. -
Sr. Director Of MarketingBolthouse Farms 2021 - 2023Bakersfield, Ca, UsIdentified and executed top-line growth strategies in support of Bolthouse branded juices, smoothies, and salad dressings (~$400M revenue). Identified and executed short-term and long-term marketing and brand strategies and innovation roadmaps, with direct responsibility for all consumer-facing touchpoints (digital media, social media, shopper marketing, consumer promotions, packaging forms, and product offerings). Repositioned the brand for broader consumer appeal and competitive differentiation. Rolled out a new brand identity, including a new brandmark, packaging design and portfolio architecture, to expand brand awareness and demand at the shelf. Coached and mentored team of 5.Key retail customers: Whole Foods, Sprouts, Kroger, Aldi, Walmart, Target -
Marketing ConsultantInfinium Spirits, Inc. 2020 - 2021San Diego, California, UsMarketing campaign development and execution for Templeton Rye and Skrewball brands, with a focus on optimizing digital marketing budgets and strategies. -
Sr. Brand Manager, Ice CreamTillamook County Creamery Association 2017 - 2020Tillamook, Or, UsLed the nation’s fastest-growing family-size ice cream brand ($150M+ Revenue, +12% 3-yr CAGR). Set multi-year brand and innovation road maps, then worked cross-functionally to put it into action. Prioritized and drove strategic initiatives including product launches, while analyzing and managing base business for share & profit. Full P&L accountability. Managed geographic and customer expansion.Key retail customers: Walmart, Kroger, Target, Sprouts, New Seasons, Publix -
Director Of Brand MarketingGreen Toys Inc. 2015 - 2017Sausalito, Ca, UsRaised brand awareness for top-line growth of $25M+ sustainable toddler toy startup. Owned the omnichannel marketing communications strategy from end-to-end, building and executing an effective integrated marketing plan to reach, convert and retain consumers across D2C (Amazon.com, Greentoys.com) and retail channels. Created company's first consumer insights function by tapping into social media and influencer communities for actionable learnings.Key customers: Amazon, Whole Foods, Nordstrom, Pottery Barn Kids, Barnes & Noble, Meijer. -
Brand Manager, InnovationDel Monte Foods, Inc. 2014 - 2015Walnut Creek, Ca, UsResponsible for identifying, developing and launching new product innovations across the brand portfolio, including insight mining, concept ideation and writing, consumer research validation, demand forecasting and go-to-market planning. In less than 2 years launched 2 new platforms in-market: A 6-sku veggie-forward microwavable meal solution, and 3-sku adult-targeted fruit cup, consumer-voted the 2017 Product of the Year. -
Brand Manager, Brand StrategyDel Monte Foods, Inc. 2012 - 2014Walnut Creek, Ca, UsIntegral member of 4-person team that determined new positioning and brand strategy for $1B Del Monte brand. Re-launched brand with new integrated marketing campaign across TV, print, digital, social, shopper and PR. Led Del Monte social media & digital marketing strategies to deliver campaigns with improved ROI and consumer engagement. Created KPIs, analyzed and optimized campaigns.
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Associate Brand ManagerDel Monte Foods, Inc. 2010 - 2012Walnut Creek, Ca, UsDeveloped and implemented marketing plans that met volume, share and profit goals. Conducted ongoing category, brand and competitor analysis to inform brand strategy.
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Marketing ManagerTeleflora 2003 - 2008Los Angeles, Ca, Us
Amy Shoemaker Education Details
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Northwestern University - Kellogg School Of ManagementGeneral -
UclaEconomics
Frequently Asked Questions about Amy Shoemaker
What company does Amy Shoemaker work for?
Amy Shoemaker works for Ajinomoto Foods North America, Inc.
What is Amy Shoemaker's role at the current company?
Amy Shoemaker's current role is VP, CPG Marketing.
What is Amy Shoemaker's email address?
Amy Shoemaker's email address is as****@****ora.com
What is Amy Shoemaker's direct phone number?
Amy Shoemaker's direct phone number is +156224*****
What schools did Amy Shoemaker attend?
Amy Shoemaker attended Northwestern University - Kellogg School Of Management, Ucla.
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