Amy Sinclair Email & Phone Number

Queensland, Australia

Role: * Content creation, strategy and ideation for the New Idea Food website, which is one of Pacific's top 5 brands.* Co-host of the Flawsome podcast.* Co-host of the Trolley Watch podcast.* Editor of the New Idea Food Facebook page, the most engaged Facebook page amongst Pacific's mass brands.Achievements:* Nov 2019 saw a 99% Unique audience growth YoY, delivering 805k UA and 1.59 million page views in-comparison to 405k UA. (Source: Nielsen DCR)* Many of New… Show more Role: * Content creation, strategy and ideation for the New Idea Food website, which is one of Pacific's top 5 brands.* Co-host of the Flawsome podcast.* Co-host of the Trolley Watch podcast.* Editor of the New Idea Food Facebook page, the most engaged Facebook page amongst Pacific's mass brands.Achievements:* Nov 2019 saw a 99% Unique audience growth YoY, delivering 805k UA and 1.59 million page views in-comparison to 405k UA. (Source: Nielsen DCR)* Many of New Idea Food's highly-engaging consumer news stories have been syndicated to 7NEWS.com.au and picked up by other news channels. * News was the top category with 10,964,373 local views. (Source: GA)* New Idea Food hit its record month in March 2019 with 926,520 UA; Nov 2019 is the 2nd highest month with 805,801 UA. (Source: GA)* Globally, New Idea Food averages more than 1 million users a month. Australian audience represents over 75% on average of this total. (Source: GA)* Flawsome podcast has ranked in the top five Kids & Family podcasts on Apple. Responsibilities:* Sourcing and writing the highly engaging news stories in the consumer sector first. * Optimising headlines differently and successfully for web, EDM and social (UX writing).* Developing and executing social strategy around timing, sells, resells and posting frequency for two social channels.* Managing staff, budgets, invoices and meeting audience KPIs for UB, ADUB, video.* Creative direction for food videos and video content, and roll-out on digital and social platforms.* Understanding digital strategy and digital hygiene, including metadata, Google News console, author authority. * Creating evergreen SEO and SEO strategy for ongoing baseline audience. Show less

Sydney, Australia

Sydney, Australia

Australia

‘Connecting people to brands through storytelling’ We use our exceptional editorial skills to tell the story of your business and help you engage with your customers on a whole new level. Creating a content strategy with compelling copy across websites, brochures and any marketing material is what we do best. We believe in the power of stories. We believe that creating a story around your business or brand is the only way to create an emotional connection with your customers in… Show more ‘Connecting people to brands through storytelling’ We use our exceptional editorial skills to tell the story of your business and help you engage with your customers on a whole new level. Creating a content strategy with compelling copy across websites, brochures and any marketing material is what we do best. We believe in the power of stories. We believe that creating a story around your business or brand is the only way to create an emotional connection with your customers in a crowded marketplace. We’ll identify exactly what your customer wants to get from your business, and then create words and ideas for web copy, social media, blogs, slogans/taglines, press releases, articles, etc.SpecialtiesContent strategy, Copywriting, Editing, Consultancy, Storytelling, Blogs, Press releases, Taglines, Feature writing, Articles, Pitches, ScriptsWebsitehttp://www.connectcontent.com.au Show less

Sydney, Australia

Sydney, Australia

Sydney, Australia