Serve as marketing and communications lead managing brand and content development.

Serve as marketing subject matter expert to help deliver growth and innovation opportunities for business leaders. Current focus on the global sports and athletic apparel industry.

Led marketing, communications, social media, and public relations for start-up passenger ferry service aiming to serve the Portland-Vancouver region. Organizational mission is to improve community livability and equity through a new, green mode of transportation.

Responsible for management of strategic brand initiatives across multiple cross-functional teams. Key projects have included brand positioning, consumer journey mapping and opportunity analysis, creative implementation of new brand websites, marketing claims and communications planning, and email strategy development.

Served as strategic account lead for Fortune 500 companies, responsible for identifying opportunities for business growth through new product introductions, joint venture and licensing relationships, and new channel development. Managed all aspects of business delivery, including internal cross-functional team leadership, business strategy and market trends insights, client presentations, and client ideation sessions.

Responsible for global product launch of new contact lens brand. Key management responsibilities included: packaging design, creative campaign and tactics development for consumers and eye care professionals, digital and web content development. Managed relationship and project timelines and deliverables with advertising agency.

Served as strategic marketing consultant. Projects included development of strategic recommendation for marketing investment levels and activation to support international product launch in Latin America for global CPG manufacturer, development of a product lifecycle management plan for major leather goods and accessories company, and development of a marketing organization structure and internal strategic marketing processes for regional convenience store chain.

Served as in-office marketing consultant to DASANI North American Brand Management team. Key responsibilities included developing channel strategies, creative elements, and toolkits for convenience stores, drug, and on-premise channels, and development of environmental messaging for marketing communications plan.

Assisted in development of brand positioning and growth strategies for several major consumer packaged goods food brands through quantitative and qualitative research methods.

Managed development of brand strategies, product lines and marketing plans for Bright Inspirations brand and Carter's licensed products.

Responsible for all brand-building initiatives including product development, advertising, public relations and promotions. Developed brand strategic and marketing plans.

Responsible for market research, product innovation, and creative development.

Responsible for brand budgeting and forecasting, loyalty program, and creative development.