Amy (Molitor) Steckelberg Email & Phone Number

Milwaukee, Wi, Us

Greater Milwaukee

Owner of Vertical Edge Marketing, LLC that provides customized marketing strategy, plans and collateral for large and small businesses. Communicate with both B2B and B2C companies to develop a comprehensive marketing strategy in order to grow and enhance their business through a combination of print, digital and social media efforts. Utilizes more than 17 years of experience in all aspects of marketing to make a positive impact on my clients. Focuses on the services such as strategy… Show more Owner of Vertical Edge Marketing, LLC that provides customized marketing strategy, plans and collateral for large and small businesses. Communicate with both B2B and B2C companies to develop a comprehensive marketing strategy in order to grow and enhance their business through a combination of print, digital and social media efforts. Utilizes more than 17 years of experience in all aspects of marketing to make a positive impact on my clients. Focuses on the services such as strategy, planning and branding, to the creation of tools and resources like flyers, brochures, website content and more. Also well-versed in the strategy and implementation of social media efforts. Show less

Milwaukee, Wisconsin, United States

Responsible for leading the marketing efforts by focusing on expanding and bolstering the company’s real estate capabilities. Work on leading the strategic planning and management of all marketing activities across all business lines at Greywolf Partners and NAI Greywolf, including brokerage, property management, development, multifamily and senior housing management and hospitality. Develop strategic marketing plans for the department to meet the company goals and objectives, as well… Show more Responsible for leading the marketing efforts by focusing on expanding and bolstering the company’s real estate capabilities. Work on leading the strategic planning and management of all marketing activities across all business lines at Greywolf Partners and NAI Greywolf, including brokerage, property management, development, multifamily and senior housing management and hospitality. Develop strategic marketing plans for the department to meet the company goals and objectives, as well as individual business lines, through collaboration with company stakeholders and internal colleagues. Participate in the senior leadership team to set overall company strategy and present key marketing initiatives at regular meetings.Responsible for implementing and executing the tactics detailed in the marketing plans across all business lines to increase market penetration. Tactics include producing both print and digital marketing and promotional materials, social media and websites, creating business development proposals and presentations, conducting market research and competitive analysis, as well as event planning and production. Act as a strategic advisor to more than 20 real estate advisors and teams, offering marketing tactics and effective strategic solutions for both landlord and tenant representation efforts.Initiate and maintain the company’s first ever intranet to showcase company news, resources, templates and a calendar of events. Conduct a full revamp of the company website to enhance content, imagery and increase search ranking by two full pages. Create a company social calendar to ensure frequent and consistent posts highlighting capabilities, completed transactions, company culture efforts that are posted monthly. Establish quarterly market reports for both office and industrial industry sectors for Milwaukee and Madison areas. Additionally, draft department procedures and step-by-step guides to enhance the efficiency of the marketing team and the company. Show less

Lake Geneva, Wisconsin, United States

Responsible for leading the marketing efforts, focusing on expanding customer reach and brand awareness in print and digital platforms. Led and managed workflow of requests and day-to-day marketing needs of agents and company. Provided value-added service by overseeing and assisting with the strategy and development of various marketing collateral including property listing materials, advertisements, website content and social media while ensuring brand standards were upheld. Conducted all PR… Show more Responsible for leading the marketing efforts, focusing on expanding customer reach and brand awareness in print and digital platforms. Led and managed workflow of requests and day-to-day marketing needs of agents and company. Provided value-added service by overseeing and assisting with the strategy and development of various marketing collateral including property listing materials, advertisements, website content and social media while ensuring brand standards were upheld. Conducted all PR and communication needs both internal and external for company, focusing on expanding customer reach and brand awareness.Collaborated with company stakeholders and internal colleagues on integrated marketing projects, such as web development and event coordination, supporting both individual agents as well as the company as a whole. Participated in management team to set overall company strategy and present key marketing initiatives at regularly held meetings. Worked as the Managing Editor/Publisher of Lake & Country magazine, a lifestyle publication produced three times per year, highlighting captivating editorial content and photography focused on the areas of Southeastern Wisconsin and Northern Illinois, as well as showcasing exclusive real estate listings. Oversaw production calendar, editorial direction and coordinated printing and distribution of the publication. Coordinated editorial content by managing group of freelance writers. Managed the planning and execution of launch event to promote each new magazine issue. Show less

Milwaukee

Responsible for integrating two practices into one industry practice team through a refresh of print and digital marketing collateral. These efforts included developing off the shelf materials to expedite business development efforts and initiate a knowledge management system to organize all files and materials.Worked with team and external organizations to initiate and secure event sponsorships for upcoming conferences. Connected with various event coordinators at organizations and… Show more Responsible for integrating two practices into one industry practice team through a refresh of print and digital marketing collateral. These efforts included developing off the shelf materials to expedite business development efforts and initiate a knowledge management system to organize all files and materials.Worked with team and external organizations to initiate and secure event sponsorships for upcoming conferences. Connected with various event coordinators at organizations and internal events team to determine logistics, necessary marketing collateral as well as liaise with internal events team members to manage company held events at conferences such as welcome receptions or happy hours. Analyzed budget and streamline expenses without eliminating presence at major industry events. Show less

United States

Responsible for conceptualizing, developing and delivering marketing plans for the advisory and office occupier service businesses, as well as a few of our specialty practice groups across the U.S. These plan elements included overall brand awareness campaigns, internal education programs, social-digital initiatives, materials development, client engagement initiatives and thought leadership articles. Communicated with key stakeholders in the eight advisory group offerings, as well as… Show more Responsible for conceptualizing, developing and delivering marketing plans for the advisory and office occupier service businesses, as well as a few of our specialty practice groups across the U.S. These plan elements included overall brand awareness campaigns, internal education programs, social-digital initiatives, materials development, client engagement initiatives and thought leadership articles. Communicated with key stakeholders in the eight advisory group offerings, as well as three specialty practice groups, about marketing initiatives and brainstormed fresh strategies to support their marketing efforts. Collaborated with various stakeholders and internal resources to determine integrated marketing outreach efforts to determine potential opportunities, acquire insights and oversee the execution of marketing plan tactics. Responsible for leading marketing strategy, as well as overseeing the revamp of marketing collateral and website content and design.Worked with various research leaders, editorial committee, designers and communication partners to determine integrated marketing outreach efforts for upcoming research report distribution, both internally and externally. Show less

Milwaukee And Madison, Wi

Led Wisconsin business development marketing efforts across all service lines, by serving as the point of contact for marketing-related requests, focusing on the management and creation of new business development collateral for pursuits. Spearheaded projects from inception to post-completion, properly pivoting integrated marketing strategies toward the achievement of successful business outcomes.Contributed to optimizing local, regional, and national new business development… Show more Led Wisconsin business development marketing efforts across all service lines, by serving as the point of contact for marketing-related requests, focusing on the management and creation of new business development collateral for pursuits. Spearheaded projects from inception to post-completion, properly pivoting integrated marketing strategies toward the achievement of successful business outcomes.Contributed to optimizing local, regional, and national new business development opportunities for more than 40 brokers across two offices through value-added marketing services for prospective and current clients. Acted as a strategic advisor to real estate brokers and teams, offering marketing tactics and effective strategic solutions. Leveraged firm resources to deliver and create high-quality materials to drive clients’ businesses; supported website content marketing and internal/external media outreach, and handled presentations and materials for annual events.Rendered property marketing strategy and aided in designing customized property marketing collateral. Oversaw the property marketing process locally by providing feedback on over 300 templated property materials created by business line client service coordinators to ensure brand standards were upheld. Provided mentorship to staff in enhancing their skills and techniques with Adobe Creative Suite. Show less

Waukesha, Wi

Collaborated with a department director in coordinating credit and non-credit courses, including: assisting in the recruitment of potential instructors by conducting phone and in-person interviews, creating program contracts for hired personnel and determining facility logistics. Conducted check-in sessions on initial classes to provide oversight and troubleshoot any potential challenges, reviewed student evaluation forms on instructor's post-class. Established integrated, multi-channel… Show more Collaborated with a department director in coordinating credit and non-credit courses, including: assisting in the recruitment of potential instructors by conducting phone and in-person interviews, creating program contracts for hired personnel and determining facility logistics. Conducted check-in sessions on initial classes to provide oversight and troubleshoot any potential challenges, reviewed student evaluation forms on instructor's post-class. Established integrated, multi-channel print, brochures, press materials, pitch letters and website content, and directed all marketing campaigns for course offerings. Oversaw targeted email marketing outreach and promotional efforts to multiple audiences such as on-campus students, community members, schools and businesses. Conducted brainstorm strategy sessions to determine additional marketing avenues generating more registrations for current listing of classes. Performed demographic profiling and ongoing customer/market research to determine and capitalize on unmet market needs ahead of the curve. Assessed class evaluation forms to enhance future classes and implementation of media outreach efforts or future catalog promotions.Interfaced with 4-H groups in facilitating a bi-annual sneak preview event to update the community on available programming options during annual events. Assisted with the logistics for local community day trips, both locally and around the region. Managed department volunteer by providing guidance and training. Coordinated with director on delegating office tasks to student workers. Show less

Los Angeles, Ca

Conducted daily media monitoring and analysis for multiple pharmaceutical and medical device accounts in addition to maintaining various consumer and trade media lists. Established relationships with media contacts through pitch efforts and coordinated media interviews with patients and physicians as needed. Organized five community events to expand reach of a national educational campaign, including coordination with multiple vendors regarding event logistics. Assisted with the research and… Show more Conducted daily media monitoring and analysis for multiple pharmaceutical and medical device accounts in addition to maintaining various consumer and trade media lists. Established relationships with media contacts through pitch efforts and coordinated media interviews with patients and physicians as needed. Organized five community events to expand reach of a national educational campaign, including coordination with multiple vendors regarding event logistics. Assisted with the research and preparation of new business pitches and presentations. Drafted internal communications for office highlighting recent activities and accomplishments, in addition to the review and assessment of monthly accounting reports to determine staffing and remaining available budget amounts. Show less

Burlington And Elkhorn, Wi

Initial point of contact for all visitors and patients. Completed the registration process for both in- and outpatient procedures by verifying accurate patient records and insurance information. Conducted registration audits on self and other team members for quality control purposes. Assisted with training new employees on processes and computer applications, by developing a resource guide for staff members.

Journalism, Advertising And Public Relations

English, Professional And Technical Writing