Amy Stroud Email and Phone Number

I am a senior content, marketing and communications professional responsible for content strategy and operations at Bank of America. This includes overseeing enterprise level content, as well as Diversity, Equity & Inclusion messaging in content that supports all eight of Bank of America’s lines of business. I joined Bank of America to help build a first-of-its-kind content marketing group for Merrill Lynch Wealth Management.Previously, I led public relations for consumer brands, managing product launches, event marketing, multi-cultural programming and crisis communications at the premiere full-service advertising agency in Philadelphia, where I was additionally responsible for business development. I began my career as a journalist, working in both print and television news in major U.S. markets, as well as globally.My early career in journalism honed my storytelling expertise, as well as my skill in capturing the attention of target audiences, and the ability to keep calm in high-pressure, fast-paced work environments. Experience includes: Leading diversity, equity and inclusion messaging for enterprise marketing content, including telling the stories of local, national and international non-profit partners on the forefront battling racial injustice.Overseeing content marketing programs during both the coronavirus pandemic and in the wake of the financial crisis, as a marketer for one of the world's leading financial services companies. Driving consideration among prospective clients and garnering loyalty among existing ones. Marketing products ranging from Merrill Lynch Structured Investments, to McDonald’s Chicken McNuggets.Handling crisis communications and issues management for major, global companies as a Public Relations professional.Making the complicated simple, the ordinary interesting and the intimidating approachable. Specific content, marketing and communication competencies include:- Content Marketing & Storytelling- Diversity, Equity & Inclusion Messaging- Corporate Social Responsibility & ESG - Brand Management- Strategic Planning- Marketing Communications- Advertising- Event Marketing- Issues and Crisis Management- Public Relations- Community Affairs- Media Training- Custom Publishing- Video Production- Podcast Production - Agency and Vendor Management- Budget Oversight- Employee Management and Development