Driving marketing results and tactical and strategic decision making across marketing, brand partnerships, communications and CRM. Partnerships with David Beckham, Liberty of London, Battersea Power Station, Jo Malone and Change Please Charitable Initiative

Developing and implementing the brand’s key brand partnerships and charitable initiatives including Goodwood Member's Meeting, The British Film Institute, The London Film Festival, Laureus Sport for Good Foundation, Tottenham Hotpur Football Club, The Silver Spitfire Longest Flight and Formula OneHeading up marketing, communications, digital and CRM across the wholesale and retail business

Developing, leading and implementing an integrated marketing and communications strategy for the brand Developing and implementing the brand’s key brand partnerships strategy and leading the UK social media strategy Developing and leading the influencer programme for the local marketDeveloping and leading the company’s internal communication strategy across the UKDeveloping and leading brand event concepts

Strategic communications lead for Longines timepieces in the UK and Ireland with emphasis on partnerships with Royal Ascot Racing, The Commonwealth Games and Global Champions Tour Showjumping. Corporate communications for all Swatch Group Brands (Omega, Blancpain, Breguet)

Lead on the Royal Warrant Holder department store Fortnum & Mason. Managing an agency team responsible for all areas of the food and drink business communication around product launches, instore events, internal communications and crisis consultation. Major projects included HM The Queen's Jubilee, the Duchess of Cornwall and Duchess of Cambridge's visit instore and subsequent international press campaign and The London Restaurant Festival partnerships with chefs Valentine Warner, Shaun Hill, Nigel Haworth and Sat Bains.

Communications and marketing lead for luxury food and beverage clients including Diageo International (Zacapa Rum, Don Julio Tequila, Ciroc Vodka), SAB Miller (international launch of Peroni Nastro Azzurro and associated partnerships with Fashion Weeks, Vogue Italia, Royal Academy of Arts and International Sailing Regatta's), Carluccio's restaurants and London Hummingbird Bakery (including cookbook launch). UK communications lead on environmental mission working with explorer Lewis Gordon-Pugh and the Polar Defense Project for global broadcast networks