Amy Waldon Email & Phone Number

- Lead Strategy Focus Groups and Discovery Sessions with key stakeholders- Coordinate and Lead New Project Kick-offs to set expectations and get projects started on next steps- Conduct UX Research- Identify and create user personas and task user flows- Develop Content Planning Strategies, Sitemaps, and Taxonomies for new Website Information Architecture- Plan and create Usability Testing activities along- Curate surveys for collecting insights from various stakeholder groups based on persona- Draft communication samples and help strategize with clients about distribution initiatives and incentives- Set, socialize, and track goals for project success and communicate and strategize with Directors- Request tracking to capture, prioritize, and assign requests for new work- Work closely with Directors for expectation-setting and follow-ups with internal teams or external partners on shared work or project- Manage tracking and addressing product bugs with developers and clients through QA testing and UA testing methods- Monitor, report, and share status with clients on strategies and deliverables in progress, roadblocked, or completed- Manage communication and activities related to launching new websites- Share knowledge, documents, or other reference materials with internal teams and external partners and clients- Collaborate and communicate with external partners on shared work or projects- Manage customer feedback and escalations with internal teams- Proof and review work, share feedback, initiate or delegate revisions as necessary

Kansas City, Missouri, United States

- Managed and created web product development processes within agency, including drafting and articulating product functional requirements across various teams- Monitored and reported on workflows or processes to develop efficiencies- Trained and Onboarded new team members and provided with reference materials for company success - Conduct brand research and competitive analysis using online analytics platforms and surveying tools- Coordinate user-focused discovery sessions with clients and focus groups- Create website sitemaps and Information Architecture that represents both the brand's and consumer's needs (Flowmapp, Figma, Miro)- Perform and distribute User Experience Testing (OptimalWorkshop)- Curate Conversion Paths, User Flows and Personas- Manage collection and implementation of content into websites- Develop Brand Strategy: SWOT, Market Analysis, Content Frequency, etc.- Content management and loading in various CMS systems (WordPress, ModernCampus OmniUpdate, Drupal, Shopify)

Kansas City, Missouri Area

- Create website sitemap architecture in Flowmapp- Manage collection and implementation of content into websites.- Develop Brand Strategy: SWOT, Market Analysis, Content Frequency, etc.- Launch websites: point DNS, work in GoDaddy, WordPress, Google Domains, etc. - Set up Google Analytics Properties, Goals, etc.- Compose and construct Email Marketing templates in Email Marketing Platforms such as Mailchimp, Constant Contact, etc.- Conduct brand research and competitive analysis using online resources and tools. - Create, curate, manage, and publish relevant, original content for organic social media channels.- Experience planning content in Plann, DIVVY, and other editorial calendar formats.- Engage with users on social media channels by responding to messages, comments, and liking and following other pages/accounts.- Track and analyze social media and website metrics with Oviond and Google Analytics- Compose and maintain blogs, using best practices for SEO for organic growth. Samples of copy available upon request. - Create and run Facebook Campaigns and Boosted posts on Facebook and Instagram- Connect Facebook and Instagram integrations for third-party platforms - Maintain agency Facebook Business Manager, add users, pages, connections, etc.- Research, write, edit, proofread and manage agency content. Samples of copy and social media feed postings available upon request. - Develop and execute social media advertising campaigns. - Curate content marketing strategies that increase awareness, engagement, and drive website traffic for client brands. - Account Management: liaison between client and team members to reach deadlines on projects, client communication, extensive scheduling and calendar management, led virtual and in person meetings, created agendas, etc.

Kansas City, Missouri Area

- Planning, coordinating, and designing events and celebrations for clients in the Kansas City area.- Create custom day-of event timelines, checklists, etc.- Organizing details of events while providing vendor recommendations. - Strong and frequent communication with prospective clients, caterers, and vendors.- Developing social media platforms and networking with vendors and other industry professionals.- Events portfolio available upon request.

- Maintain WordPress Website and SEO- Blog Writing and Copywriting- Content creation and Social Media management- Coordinating, organizing, and designing themes for events including celebrations, corporate events, trade-shows, wine tastings, and dinners, etc.- Scheduling meetings and coordinating hotel accommodations, transportation, and events for international wine producers.- Strong and frequent communications with prospective clients and various vendors.- Coordinating sales, import, and distribution logistics.- Account management, wine merchandising, and creating promotional material for wine-related events.

- Technical Support of Benefit Software and Online Benefits Portal- Data Updates of weekly electronic data feeds- Account Management - Provided excellent customer service by listening to client concerns and efficiently resolving issues within strict deadlines. - Accurately processed changes and employee benefit enrollments by utilizing problem solving skills in fast-paced situations.- Frequent communications with clients via phone calls and emails.- Actively multitasked by utilizing multiple computer applications and internet browsers to process employee benefit changes for businesses.

- Strategy Development for Business Development and Account Sales at Branch- Planned and organized monthly customer appreciation events, for clients- Created and designed concepts for events within a specific budget.- Sold and opened new personal business accounts while upholding bank policies. - Bank Teller and vault management.

Assisted customers and educated them about cameras/camcorders and mp3 devices. Sold high-end electronics, accessories and service plans. Sales communications with various vendors such as Nikon, Canon, Sony, Skullcandy, and more.

Mixed and served hand-crafted lattes, cappuccinos, smoothies, and etc. in a timely manner. Performed duties: Opening and Closing Duties, Bakery Setup, Gift Card sales, Call-In Orders, Greeted Customers, Cashier, and etc.

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services

Business Administration And Management, General

Activities and Societies: Marketing

Associate Of Arts (A.A.)

Diploma, General Education

Activities and Societies: Wind Ensemble, Marching Band, Soccer, Science Club