-Training and management of our Retention Marketing Executive.-Management of freelance designer - critically managing this time in line with budgets.-Management of our fulfilment house and printers-Spearheading the transition and implementation of a brand new CRM system (Zoho).-Customer journey mapping, including analysing key timings to outline tasks and triggers to meet relevant moments to engage with clients.-Assisting with the accurate forecasting and tracking of annual budgets. Managing this budget effectively, looking ahead to planned spend and ensuring this falls within the correct month.-Strategic planning, identifying opportunities and bringing ideas forward to evolve our processes and marketing collateral. -Successfully launching lifecycle and one-off campaigns across the whole business.-Presenting in monthly meetings.-Tracking our campaign activity and utilising this to assess effectiveness and evolve future campaigns.

- Assist the Head of CRM with overall retention strategy, planning and budgeting.- Development and execution of the CRM activities across all customer touchpointsand segments, including lapsed and long-term lapsed customers.- Project management of all direct mail campaigns, including printing and fulfilment.- Work with an external analytics agency to define segments of customers to targetwith our customer life cycle activations.- Work closely with the wider marketing team to identify key opportunities for growthand provide recommendations for customer propositions to key stakeholders.

- Develop and execute a quarterly calendar of retention activity. - End to end management of marketing and CRM campaigns working alongside our copywriter, design team and agency partners. This included management of our annual festive mailer which generated over £200k TSP.- Log and track all campaigns within our CRM tool. - Regularly report on the success of campaigns as well as post campaign round ups.- Act as a key member of the Client Relations team that has direct contact with our HNW clients, gathering information and client insights to pass onto the sales team.- Build client profiles within our CRM tool and champion best practice.- Manage our small scale events in the UK –finding venues, managing budgets, managing guest lists and creating the event concept.- Design and create marketing brochures using Adobe InDesign.

- Worked closely with colleagues to develop and implement regular loyalty and tactical campaigns, including analysis of campaign performance.- Took ownership of the organisation and running of regional retention training events across the UK, including creating training materials for attendees.- Worked closely with Marketing Managers and legal teams to ensure delivery of corporate branded, compliant communications.- Analysed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting retention. - Devised and implemented customer and retailer facing emails, films and brochures.- Worked closely with agencies and the training department to produce branded training information about new system features, processes and best practice. - Managed purchase orders, invoices and stock levels for marketing materials.

- Produced marketing material to promote the Placement Office and their services.- Managed social media channels, involving generating and sharing content and capturing and analysing data/metrics.- Represented the University of Portsmouth Business School and assisted at events, lectures and open days.- Supported the Placement Team in research, administrative and data entry tasks.

- Supported the Insurance Marketing Manager and Head of Retention with the development of marketing strategy and plans. - Assisted with the role out and marketing campaigns for new insurance products.- Managed the creation of a suite of insurance product videos, from briefing to launch. - Liaised with external agencies on the creation of marketing materials and assisted with writing and proofreading copy. - Worked with digital agencies to implement and analyse SEO and PPC campaigns. - Took ownership of a retention appeals process, which involved communicating with retailers across the network and analysing data metrics. - Took charge of putting together content for point of sale, emails and websites.- Managed the design and content of relevant website pages. - Helped with the preparation for large events such as the NEC motorbike show.

- Took ownership of filing, writing, printing and sending letters, this involved strong attention to detail and organisation skills. - Answering phones to customers, developing strong customer service and communication skills. - Excellent use of MS Office, Word and Excel.