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I am a solution-driven, strategic Biotech Pharma leader known for identifying critical insights and flawless execution. I have experience in multiple commercial functions including sales operations and marketing expertise. An indispensable people leader, mentor, and manager, I have 25+ years of broad health care industry experience, with specialties across multiple therapeutics areas including Women’s Health, urology, CV/MD, respiratory, CNS, and GI.As Chief Commercial Officer at Agile Therapeutics, a women’s healthcare company, I developed the strategic launch plan and successful commercialization of Twirla®, the only low dose combined hormonal contraceptive patch on the market. Leveraging telehealth and specialty pharmacies during COVID restrictions, me and my team drove national market share in the patch segment of contraceptives from 4% (Nov. 2023) to 28% (June 2024) in U.S. regions covered by Agile sales representatives.My success, which has been recognized with several industry awards, is due in part to my passion for learning products from the ground up, and fostering internal and external partnerships that help educate HCPs and consumers on all the options while generating leadership and stakeholder buy-in. Undaunted by the big idea and facing down challenges are my own personal jet fuel.I am a key member of the Executive Team that successfully sold Agile, returning a 350% premium to shareholders. The $45M deal with Insud Pharma is expected to close in 3Q 2024. Throughout my tenure at Agile I have had frequent exposure to the Investment Community and was a valued partner to the Agile Board.I'm proud of generating brand growth and awareness across Agile as well as prior companies. I have a comprehensive and multi-faceted commercial understanding of the pharmaceutical business, as well as device experience in Men’s Health.
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Chief Commercial Officer (Cco)Agile Therapeutics Nov 2022 - Oct 2024Princeton, Nj, Us -
Vice President, MarketingAgile Therapeutics May 2020 - Nov 2022Princeton, Nj, Us
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Vice President Of MarketingAntares Pharma Inc. Jun 2017 - May 2020Ewing, Nj, UsKey member of Management Team with a focus on the brand strategy and tactics of the Company’s products. Oversees the commercialization of relevant products and the strategic planning of all developmental assets. Leads the development of the commercial strategy and market preparation for any and all new products. Key responsibilities:• Leading, developing and managing the marketing efforts for their business line.• Leading, developing and managing the Company’s global marketing strategy.• Developing commercial forecasts, preparing and managing a brand budget to support pre-launch efforts, and post launch commercialization activities.• Management, leadership and development of the Marketing Department and oversight of the marketing strategy and commercialization • Establishment of potential strategic partnerships and or internal team to support the commercialization of new products in the USA (and abroad)• Developing and executing a strategic, integrated pipeline and life cycle management plan to develop sustainable growth and creation of shareholder value. • Work closely with the CEO, CFO and Business Development Team assessing new M&A & licensing opportunities.• Collaborating on reimbursement strategy and plans• Collaborating on drug distribution strategies and plans -
Head Of Diabetes Injectables, Us - Commerical Business LeadAstrazeneca Nov 2015 - Feb 2017Cambridge, Cambridgeshire, GbResponsible for leading the P&L and marketing strategy for the US diabetes injectables products (BYDUREON, BYETTA, and SYMLIN).Strategic lead for the injectables products line from a US perspective, with a short (0-18 mos) and long term accountability (2-10 years). Commercial lead for field sales, Comm Ops, BD, Medical, Legal and MAPs. Oversee the medical plan for the franchise to ensure product differentiation through the lifecycle. Accountable for managing to full year P&L and TRx goals. Leadership of a 10 person brand team. -
Senior Marketing DirectorAstrazeneca Aug 2014 - Nov 2015Cambridge, Cambridgeshire, GbAchievements: Winner of first HQ Diabetes COE award, promotion in role to Sr Marketing DirectorResponsible for marketing strategy for HCP and Patient for the US diabetes injectables products (BYDUREON, BYETTA, and SYMLIN).Responsible, from a marketing perspective, for developing the brand differtiation for BYDUREON through novel CGM data. Created measureable consumer digital programs, leading to a 2:1 ROI, and a disruptive campaign with Dr. Phil. Developed novel cost calculator with HEOR and MAPs team to aid in PVP strategy. Strategic lead for the injectables products line from a US perspective, with a short (0-18 mos). Responsible for managing to full years P&L. Leadership of a 8 person marketing team
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Portfolio Promotions DirectorAstrazeneca Nov 2012 - Jul 2014Cambridge, Cambridgeshire, GbManaged a group of 13 Marketing Managers spanning 8 brands, ranging from mature brands to a launch brand. Developed strategic brand plan for all brands, lead the production and regulatory process from a marketing standpoint for all brands.Achievements: Created the remit and organziational structure for ADRD, and the POM and MDM roles, which reduced brand and commerical operations expenses by over 50%. Responsible for the marketing development of up to 14 Marketing and Production Service Managers aligned to 8 brands, which includes performance assessment, hiring, on boarding & development, and termination. On 4 Leadership Teams, and had direct impact on both short and long term brand and portfolio strategies delivering on near term financial goals and a solid foundation for Life Cycle Management. Lead the intial development of Nexium LOE for Marketing.Co-lead inital Movantik pre-launch strategy and field preparation. Lead the team who developed the Direct to Patient programs for both Arimidex and Nexium. Managed P&L for Toprol XL, Zoladex & Arimidex.
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Marketing Leader, HcpAstrazeneca Dec 2011 - Dec 2012Cambridge, Cambridgeshire, GbAchievement: Winner of the President Award, Crestor, 2010Respsonsible for leading strategy for HCP marketing. Brand links for field as lead for all field promotion, strategy and messaging. Lead the CSO for Vimovo, which included overseeing contracting, financials, FSIP, training, and field execution. Responsible for creating multichannel marketing programs, that yielded postive ROI (speaker programs (SXR), digtital (SXR), Consumer digtial (Vimovo &Arimidex). Delivered on all OpEx targets.
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Brand Manager, HcpAstrazeneca Mar 2006 - Aug 2008Cambridge, Cambridgeshire, GbMarketing Leader on following brands: Crestor, Seroquel XR, Vimovo, mature brands
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Sr. Consumer Promotion ManagerAstrazeneca Mar 2006 - Aug 2008Cambridge, Cambridgeshire, Gb
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Account DirectorCadient Group 2003 - 2007Teaneck, New Jersey, Us -
Account DirectorQwest Communications 2000 - 2006Monroe, La, Us -
Project ManagerInsight Interactive Group Aug 1999 - May 2002Us -
Account DirectorQwest Interactive 1999 - 2002
Amy Welsh Skills
Amy Welsh Education Details
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La Salle UniversityMarketing Communcations And English Literature
Frequently Asked Questions about Amy Welsh
What is Amy Welsh's role at the current company?
Amy Welsh's current role is Highly successful Pharma and biotech commercial leader with neurology, urology,, CV/MD, respiratory, and others.
What is Amy Welsh's email address?
Amy Welsh's email address is we****@****ast.net
What is Amy Welsh's direct phone number?
Amy Welsh's direct phone number is +120235*****
What schools did Amy Welsh attend?
Amy Welsh attended La Salle University.
What are some of Amy Welsh's interests?
Amy Welsh has interest in Children.
What skills is Amy Welsh known for?
Amy Welsh has skills like Multi Channel Marketing, Digital Strategy, Integrated Marketing, Interactive Marketing, Digital Marketing, Competitive Analysis, Market Planning, Marketing, Management, Marketing Strategy, Mobile Marketing, Web Analytics.
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