Ads, except they’re good. Our mission is to make it easy and profitable for big brands to do good through their advertising. So far our Good Formats have raised over £10m for good causes globally and we’ve measured, reduced and offset the emissions from over 3 billion impressions. But there’s plenty more still to do. Find out more at www.good-loop.com

A bi-monthly column in The Times about business leadership and crying outside a karaoke bar at 2 in the afternoon.

Sharing my thoughts on the role of advertising in society

Helping early-stage founders and entrepreneurs with business strategy, storytelling & pitching, team building, company culture and fundraising.

I love hearing founders tell their stories so, together with Emilia and Tambo, I started this lockdown side hustle as a way to help passionate entrepreneurs smash it on stage (or on zoom).

The internet has a larger carbon footprint than the airline industry and a huge part of building trust, is taking responsibility to make our media and advertising greener. This council champions sustainability in the digital sector and builds clear, simple frameworks to enable BIMA members to take action.

Good-Loop was selected to be part of the prestigious Collider AdTech & MarTech Accelerator Program 2017 - http://collider.io/ Winner of Collider Demo Day 2017

B2B Communication strategy & execution including:- Brand development & implementation across all channels - Overseeing the design & build of a new website / new promotional materials - Creating and implementing a content calendar optimised for native SEO - Executing a highly targeted Google Adwords & social media campaign- Writing and delivering ECRM campiagnsB2C Communication strategy & execution including:- Brand development & implementation across all channels - Managing a complete UI and UX re-design for the user app- Establishing an influencer outreach program - Establishing & implementing a clear paid SEO strategy - Always-on social media management

Unilever global fabric conditioners account:- Working closely with agency and client teams to develop strategic brand equity tools and integrated channel-smart campaigns for Comfort (Unilever's fastest growing brand of 2013) and Snuggle. "I've been working in advertising for twenty six years and during that time, I've had the privilege to work with just a handful of exceptional people. Amy is one of them." - Andy Amadeo, Global Creative Director at Ogilvy & Mather

The Ogilvy Account Management graduate programme consists of five weeks intensive training followed by two years working in two different disciplines within the Ogilvy group:Year 1:British Airways Digital and Direct Account at Ogilvy OneManaging loyalty, digital and direct campaigns across the UK&I, Europe, Africa, Middle East and Asia Pacific regions.Year 2: Unilever Fabric Conditioners Global Account at Ogilvy & Mather

American Express ATL