Amy Southard

Amy Southard Email and Phone Number

Marketing Professional @ The Travel Corporation
toronto, ontario, canada
Amy Southard's Location
Cypress, California, United States, United States
About Amy Southard

I’m a marketing professional with 4+ years of experience bringing creative campaigns to life across digital, print, and direct mail channels. Currently, I’m a Marketing Specialist at The Travel Corporation, where I manage direct mail initiatives—think mini-brochures, postcards, and fulfillment collateral—for some of the world’s leading travel brands. I thrive on collaboration, juggling multiple projects, and finding creative ways to connect with audiences in a competitive market.I’m passionate about the details that make campaigns successful, from streamlining workflows and managing timelines to analyzing results and uncovering opportunities for growth. With experience in project management, event coordination, and campaigns that generate millions in revenue, I’m all about creating strategies that deliver real results.My educational background includes an M.A. in Communications Management, with an emphasis in Marketing, from the University of Denver, and a B.A. in Communications, with an emphasis in PR and Advertising, from California State University Dominguez Hills. This mix of academic insight and real-world experience has shaped my ability to combine creativity with strategy.Outside of work, I love getting hands-on with creative projects—crafting is my go-to outlet—and I’m a huge Disney fan, always inspired by their storytelling magic. Let’s connect! I’d love to chat about all things marketing, share ideas on making campaigns stand out or shoot the breeze on Disney and craft projects.

Amy Southard's Current Company Details
The Travel Corporation

The Travel Corporation

View
Marketing Professional
toronto, ontario, canada
Employees:
1445
Amy Southard Work Experience Details
  • The Travel Corporation
    Marketing Specialist
    The Travel Corporation Aug 2024 - Present
    Support Integrated Campaigns: Assist in executing marketing strategies across channels to meet brand objectives, providing metrics and managing initiatives like direct mail, brand collateral, and advertising.Project Management: Oversee workflow with production teams, ensuring thorough briefs, clear communication, streamlined feedback, and timely delivery across departments.Direct Mail Execution: Manage direct mail initiatives, including timeline development, asset production, performance reporting, and new program launches.Tactical Offers Rollout: Lead execution of tactical offers from production to go-live, including website updates, emails, and partner toolkits.Affiliate Marketing Support: Collaborate with Non-Trade Sales Team to develop branded content and marketing collateral, with regular performance reporting to improve programs.Loyalty Program Management: Lead monthly GTR (Global Tour Rewards) communications, maintaining editorial calendars and supporting loyalty strategies.Internal Communications: Streamline internal updates via the Marketing Hub and other channels.
  • The Travel Corporation
    Marketing Coordinator
    The Travel Corporation May 2022 - Aug 2024
    • Collaborate with global teams to create digital, print, email, and social assets for worldwide campaigns• Maintain owned channels/platforms to ensure alignment with ongoing business priorities• Overseeing the production of quarterly mailers that generate between $20 Million and $30 Million in revenue for each send.• Work with various outside partners to produce multi-channel assets and campaigns• Development of strong cross-functional relationships with internal & external key stakeholders
  • Vb Realty Group
    Marketing Manager
    Vb Realty Group Dec 2021 - Present
    • Create and manage yearly marketing calendar• Coordinate and facilitate open houses• Coordinate vendors for various stages of pre-listing, listing and escrow• Drive event planning for client and prospecting events• Create bi-monthly email newsletters for current and past clients • Create and execute monthly and annual marketing plans for agent farm areas• Train and manage interns for newly developed intern program• Create email funnels to ensure databases receive relevant information and meaningful exposure
  • The Lily Campbell Team
    Marketing Specialist
    The Lily Campbell Team Feb 2021 - Dec 2021
    California, United States
    • Plan and prepare advertising and promotional materials to increase the sales of properties• Coordinate marketing project releases and scheduled key events• Maintain marketing tools including calendar, CRM, and team metrics• Create print advertisements including flyers, newspaper ads, postcards, farm drops, and door knockers• Manage social media accounts and create daily posts to increase followers and engagement • Create weekly email newsletters featuring new listings and updated Lily Campbell Team information• Create, maintain, and update listing presentations and supply agents with buyer presentation assets resulting in $200 million in sales in 2021
  • Disneyland Resort
    Cast Member
    Disneyland Resort Apr 2013 - Feb 2021
    Anaheim, California, United States
  • Disneyland Resort
    Working Lead
    Disneyland Resort Feb 2015 - Dec 2018
    Anaheim, California, United States
    • Plan and prepare work schedules and keep records of employees' work schedules and time cards• Escort Media personnel around the Resort and maintain schedules and itineraries• Calculate hourly sales and adjust labor to maximize revenue and reach weekly profit targets• Train and develop new Leads through hands-on training and Operating Guide• Create monthly newsletters to highlight Disney's dedication to diversity in specified work areas

Amy Southard Education Details

Frequently Asked Questions about Amy Southard

What company does Amy Southard work for?

Amy Southard works for The Travel Corporation

What is Amy Southard's role at the current company?

Amy Southard's current role is Marketing Professional.

What schools did Amy Southard attend?

Amy Southard attended University Of Denver, California State University-Dominguez Hills.

Who are Amy Southard's colleagues?

Amy Southard's colleagues are Jessica G., Sierra Tucker, Laura Dimichiel, Kutlwano Motaung, Engela Van Coller, Taleah Malone, Ghiteanu Andreea.

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