-Dedicated in chemical fibres in Apparel industry-Develop segment end use market strategy based on deep understanding of the market and e-commence retailing channels for pull through opportunities-Manage segment marketing budget and take lead of the B2B and digital focused B2C marketing initiatives to communicate the product value and build brand preference along the value chain-Identify and build strategic partnership with key accounts at downstream, so as to pull the sales and… Show more -Dedicated in chemical fibres in Apparel industry-Develop segment end use market strategy based on deep understanding of the market and e-commence retailing channels for pull through opportunities-Manage segment marketing budget and take lead of the B2B and digital focused B2C marketing initiatives to communicate the product value and build brand preference along the value chain-Identify and build strategic partnership with key accounts at downstream, so as to pull the sales and establish collaborative program-Manage the partnership in the licensing model, and in charge of providing guidance to the licensee and drive internal resource. Facilitate the "Go to market" plan and sales growth of the licensee.-Input to global segment product portfolio and translate the offerings into local value propositions Show less

-Dedicated in photovoltaic industry-Led the product development project in the new segment-Drove and translated technical proofs into sales tools, and conducted training to sales team-Managed global competitive intelligence framework and provided analysis and insights to strategic decisions-Worked on global sales goal set up and 3-5 year global business strategy

-Conducted business and market analysis for global strategic decisions and reviews-Worked with industry expert and consulting firm to complete market research projects and provided deep dive insights to segment decisions.-Involved in the set up and management of sales operational process to increase sales efficiency.-Executed China promotion plan: exhibition, technical seminar and other collaboration activities