Marketing Account Manager
Current-Dedicated in chemical fibres in Apparel industry-Develop segment end use market strategy based on deep understanding of the market and e-commence retailing channels for pull through opportunities-Manage segment marketing budget and take lead of the B2B and digital focused B2C marketing initiatives to communicate the product value and build brand preference along the value chain-Identify and build strategic partnership with key accounts at downstream, so as to pull the sales and… Show more -Dedicated in chemical fibres in Apparel industry-Develop segment end use market strategy based on deep understanding of the market and e-commence retailing channels for pull through opportunities-Manage segment marketing budget and take lead of the B2B and digital focused B2C marketing initiatives to communicate the product value and build brand preference along the value chain-Identify and build strategic partnership with key accounts at downstream, so as to pull the sales and establish collaborative program-Manage the partnership in the licensing model, and in charge of providing guidance to the licensee and drive internal resource. Facilitate the "Go to market" plan and sales growth of the licensee.-Input to global segment product portfolio and translate the offerings into local value propositions Show less
